How Every Team Helps Build Brands (Not Just Marketing)
When a lot of us think about branding, our thoughts often go straight to the marketing team. But beyond our marketers – today, building and nurturing a brand needs to involve the entire company. Discover how different teams can pitch in to build a memorable brand.Read More
Introducing Our New Brand Strategy
Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.
Frontify Is Where Brands Live
Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.
Frontify’s Launching a New Partner Program
Agencies, technology providers, and consultancies – they’ve always been an important partner for Frontify, playing a crucial role in the evolution of not only our own brand – but every strong brand out there. Now, let’s take that to the next level.
Managing Brand Image for a Competitive Edge: A Guide for Telecom Companies
Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.
Product Roundup January 2021
January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.
Frontify Launches the First Desktop App for Company Brand Content
A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.
Tell a Better Brand Story With These Tips From Dave Gerhardt
Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.
The Unfiltered Truth About Brand Performance with Analytics
Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.
How to Create a Great Brand Experience That Will Support Your Growth
Whenever a person interacts with your brand, they’re going on a journey. They begin to form an opinion of your brand from the moment they see your logo and hear your name. And this journey continues when they see an ad, read your content, and finally make a purchase.
9 Brand Professionals' Hacks for Cross-Functional Collaboration
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
How SRF Enable All Editorial Teams to Publish Social Media Content
We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use Digital & Print Templates to provide cross-team enablement with a central template system.
A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page
As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?
How Brand Consistency Drives Business Growth
It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.
How to Manage Your Brand Perception
There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.
Brand Perception: The Importance of Giving a Buck
In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.
Examples of Brand Management Done Right
The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?
The Only 10 Web Design Podcasts You Need in Your Ears
Podcasts are an engaging way to learn, be entertained and are a great medium for members of the web design community to express the passion, complexity and human element that exists in this cutting edge industry. But, with all of the podcasts out there, where do you start?
7 Best Sources for Free Photoshop Files + Bonus
Showcases are a great resource for inspiration. At a certain point you as a designer sometimes is lacking the intuition how to solve a specific design problem. We've collected our 7 most used resources for design inspiration, in order that it might help you as it helped us.
HolidayCheck Style Guide
It's the small things that make a style guide special. As guidelines might be dry sometimes (it helps to make them interactive), I like the humorous way to explain stuff and the funny little notes which are spiked throughout the HolidayCheck style guide
Design Round-Up: 11 Best Non-Profit Website Designs
Modern nonprofits know how significantly web design can impact donations, brand awareness, and a variety of other critical success factors. Responsive designs with mobile-friendly layouts encourage visitors to support nonprofits, all while quickly educating them on the cause.
What is it Like to be a Designer at a Startup?
For every web designer toiling away in the agency world, you may be wondering whether the grass is any greener on the other side. Specifically, you may want to know what the daily grind consists of at a startup, and whether it varies significantly from that of an agency designer.
Innovative Ways for Brands to Use Gifs
Even if you don't qualify as internet savvy, you've probably seen or heard about gifs. Gifs, or Graphics Interchange Formats, are image files that repeat continuously in a short loop. It's common to see gifs used for humor - for example, a quick gif of a cat falling down. However, gifs are no longer just a tool young folks use to make jokes on social media.
Gaining Brand Loyalty on a Shoestring Budget
At first glance, branding is a pricey endeavor for companies that are looking to express their values and gain a loyal customer base. You have to invest in a quality designer who can forge a logo and website that genuinely represent the brand.