Multi-Brand Architecture: Frontify's Holistic Approach
Discover our five pillars to multi-brand excellence, and how Frontify can accommodate any kind of brand architecture – no matter its complexity or organizational structure. Even the most elaborate and fast-growing companies can now fit into one single platform.Read More
Introducing Our New Brand Strategy
Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.
Frontify Is Where Brands Live
Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.
Managing Brand Image for a Competitive Edge: A Guide for Telecom Companies
Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.
Product Roundup January 2021
January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.
Frontify Launches the First Desktop App for Company Brand Content
A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.
Tell a Better Brand Story With These Tips From Dave Gerhardt
Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.
The Unfiltered Truth About Brand Performance with Analytics
Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.
How to Create a Great Brand Experience That Will Support Your Growth
Whenever a person interacts with your brand, they’re going on a journey. They begin to form an opinion of your brand from the moment they see your logo and hear your name. And this journey continues when they see an ad, read your content, and finally make a purchase.
9 Brand Professionals' Hacks for Cross-Functional Collaboration
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
How SRF Enable All Editorial Teams to Publish Social Media Content
We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use Digital & Print Templates to provide cross-team enablement with a central template system.
A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page
As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?
How Brand Consistency Drives Business Growth
It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.
How to Manage Your Brand Perception
There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.
Brand Perception: The Importance of Giving a Buck
In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.
Examples of Brand Management Done Right
The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?