Visa & Mastercard: How Well Do These Brands Actually Tell Their New Story
Companies that share a similar offering often have little space to differentiate themselves in terms of functionality. More than others, they have to highlight the emotional benefits that come with their products. Such businesses are highly interesting, because they reveal the essence of branding. The first example that comes to my mind is credit card brands. Let's take a closer look.
Creative Operations: How the New Kid on the Block is Shaking Things Up (in a Good Way)
DevOps, SalesOps, DataOps — there are dozens of job titles out there that blend Operations with traditional business roles. But these blended job titles are much more than just creative names. They also come with a unique set of responsibilities that are designed to help departments and teams run like well-oiled machines.
Say Hello to the Brand Team of the Future (No Time Travel Needed)
Brand governance used to mean a small team of brand experts ruling over a brand with an iron fist — controlling the use of assets, putting a stamp of approval on every project, and rigidly enforcing guidelines across every team.
How Agencies Partner With Frontify From Pitch to Presentation & Beyond
Most businesses don’t have the bandwidth to tackle rebranding, brand consolidation, and brand development projects on their own. Let’s explore some of the ways branding, digital marketing, and migration agencies are using Frontify to solve their biggest problems.
Podcast: Why Ethical Branding Matters
Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to continuously deliver on it? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change.
The Agency/Brand Disconnect: Finding a Way Forward
The relationship between agencies and marketers is evolving. New research reveals widespread brand dissatisfaction with agencies. But there’s light at the end of the tunnel: There are also clear ways for agencies to bring value back to their clients.
How Every Team Helps Build Brands
When a lot of us think about branding, our thoughts often go straight to the marketing team. But beyond our marketers – today, building and nurturing a brand needs to involve the entire company. Discover how different teams can pitch in to build a memorable brand.
Multi-Brand Architecture: Frontify's Holistic Approach
Discover our five pillars to multi-brand excellence, and how Frontify can accommodate any kind of brand architecture – no matter its complexity or organizational structure. Even the most elaborate and fast-growing companies can now fit into one single platform.
Introducing Our New Brand Strategy
Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.
Frontify Is Where Brands Live
Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.
Frontify’s Launching a New Partner Program
Agencies, technology providers, and consultancies – they’ve always been an important partner for Frontify, playing a crucial role in the evolution of not only our own brand – but every strong brand out there. Now, let’s take that to the next level.
Product Roundup February 2021
This month’s updates will speed up your brand-lifting content and budget decisions. From fast sign-on to advanced external content embedding and brand performance analytics, you’re equipped with powerful tools to get more done, faster.
Managing Brand Image for a Competitive Edge: A Guide for Telecom Companies
Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.
Product Roundup January 2021
January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.
Frontify Launches the First Desktop App for Company Brand Content
A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.
Tell a Better Brand Story With These Tips From Dave Gerhardt
Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.
The Unfiltered Truth About Brand Performance with Analytics
Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.
9 Brand Professionals' Hacks for Cross-Functional Collaboration
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
How SRF Enable All Editorial Teams to Publish Social Media Content
We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use Digital & Print Templates to provide cross-team enablement with a central template system.
A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page
As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?
How Brand Consistency Drives Business Growth
It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.
How to Manage Your Brand Perception
There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.
Brand Perception: The Importance of Giving a Buck
In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.
Examples of Brand Management Done Right
The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?