Multi-Brand Architecture: Frontify's Holistic Approach

Discover our five pillars to multi-brand excellence, and how Frontify can accommodate any kind of brand architecture – no matter its complexity or organizational structure. Even the most elaborate and fast-growing companies can now fit into one single platform.

07/28/2021 / Blog

Automating Brand Asset Usage with Frontify's HubSpot Media Bridge Integration

The Frontify Media Bridge Integration with HubSpot enables teams to optimize brand management efforts in a frictionless way, without downloading/uploading.

03/31/2021 / Blog

Introducing Our New Brand Strategy

Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.

hero-blogimage-rebrand-where-brands-live

04/07/2021 / Blog

Frontify Is Where Brands Live

Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.

05/11/2021 / Blog

Introducing Brand Newsletter - A Better Way to Send Engaging Brand Updates

Take your brand-related updates to the next level and grab employees’ attention with striking brand newsletters.

05/10/2021 / Blog

Frontify & CELUM Partner Up

Even better together, the powerhouse brand and content management platforms join forces to bring end-to-end experiences for creators and collaborators to new heights.

03/23/2021 / Blog

Women That Shaped the Way We Think About Brand

Discover the women who influenced how we think about brand today, from the 1800s all the way to modern day.

03/18/2021 / Blog

Product Roundup February 2021

This month’s updates will speed up your brand-lifting content and budget decisions. From fast sign-on to advanced external content embedding and brand performance analytics, you’re equipped with powerful tools to get more done, faster.

02/05/2021 / Blog

The Ins & Outs of Strategic Brand Design

Campbell Butler, Creative Director at DesignStudio, shares his insights about brand design, rebranding projects, and the importance of company-wide buy-in.

02/25/2021 / Blog

Managing Brand Image for a Competitive Edge: A Guide for Telecom Companies

Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.

02/14/2021 / Blog

Product Roundup January 2021

January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.

how-to-overcome-silos-to-improve-tech-branding

01/26/2021 / Blog

How to Overcome Silos to Improve Tech Branding

With increased consistency comes greater brand awareness, trust, and loyalty, which help tech companies stay ahead in a competitive industry. Let's talk about how that actually works.

12/27/2020 / Blog

Product Rewind 2020

2020 is coming to an end, and what a year it’s been. Looking back, we’ve got quite a few things to talk about on the product front.

how-financial-services-can-create-consistent-corporate-branding

01/07/2021 / Blog

How Financial Services Can Create Consistent Corporate Branding

With an online, cloud-based brand management solution, increasing consistency and improving brand awareness, trust, loyalty, and revenue is (a lot) easier.

Brand Sessions: Learn the Basics of Modern Branding

Become a Brand Expert

11/26/2020 / Blog

How Brand Equity Impacts Your Bottom Line

Brand equity is the secret sauce that differentiates the most valuable brands from everyone else. To help you win the hearts of your customers, we’re breaking down everything you need to know.

11/29/2020 / Blog

Frontify Launches the First Desktop App for Company Brand Content

A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.

12/01/2020 / Blog

5 Ways Frontify for Desktop Makes Branding Easier (For Everyone)

Wondering how to get started with our Desktop app? We put together a handful of common ways to use this instant connection to your assets for more brand-building power than ever.

11/19/2020 / Blog

How Brand Management Empowers Your (Actually Everyone’s) 9-to-5

Brand management is typically all about the customer, but believe it or not, it's a game-changer for your employees too.

11/05/2020 / Blog

Product Roundup October 2020

A Creative Cloud Libraries integration, updated Link Chooser, Collections in the Logo Library, and new temporary User Access Review capabilities.

11/17/2020 / Blog

How Brand Management Software Can Solve Modern Agency Challenges

In order to succeed, creative agencies have had to learn to adapt to change. With our free guide, you'll be able to overcome many of the modern agency challenges, to strengthen your agency brand.

11/05/2020 / Blog

Brand Management Software: The #1 Tool for Business Growth

Brand management is key to lead generation, sales, and customer loyalty, but you need the right tools to do it well. Enter brand management software.

10/29/2020 / Blog

Getting Your Brand Noticed: Brand Marketing Strategy

Marketing has been around for a long time, but with brands taking center stage, it's time to make the shift to brand marketing.

10/23/2020 / Blog

How Sennheiser is Using the Frontify Brand Asset Management Solution

We caught up with Yvo Casagrande, Brand Design Manager at Sennheiser, to talk about how they use the Frontify asset capabilities to provide cross-team enablement with a central system.

frontify-integration-with-adobe-creative-cloud-libraries

10/20/2020 / Blog

Frontify Integration with Adobe Creative Cloud Libraries

Our new integration with Adobe Creative Cloud Libraries is another milestone in elevating the value of brand for creative teams of all shapes and sizes, anywhere, always.

10/16/2020 / Blog

How Frontify Uses Its Own Brand Management Capabilities

We caught up with Willem Haen, Brand Director at Frontify, to talk about how we use the Frontify asset capabilities to provide cross-team enablement with a central system.

10/14/2020 / Blog

Bridge Design & Brand Operations with the Frontify Plugin for Figma

Our Figma plugin helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.

10/09/2020 / Blog

Product Roundup September 2020

A Figma integration, a Templafy partnership, and a bunch of useful updates to our Creative Collaboration, DAM, and Digital & Print Templates – this month’s product update is fire, to say the least.

10/07/2020 / Blog

The Vision of the Frontify BAM

We sat down with Remo Brunschwiler, Head of Product at Frontify, to talk about how Frontify asset management capabilities are designed to provide value today and in the future.

10/06/2020 / Blog

Your Brand Doesn’t Belong to You: The Age of the Brand Community

Your customers have a lot of potential when it comes to creating and maintaining your brand. Here's how to tap it.

09/29/2020 / Blog

Frontify & Templafy Partner Up

The all-in-one home for brands and the solution to ‘document anarchy’ are tackling brand consistency and compliance challenges for businesses together.

Brand Dictionary: All the Important Elements & Words

Get Up to Speed

09/10/2020 / Blog

Defining Brand: What is it Really? (And Why Should You Care?)

Ready to finally get clear on the definition of a brand? Here's what the experts have to say.

09/09/2020 / Blog

Product Roundup August 2020

We’re back with the August Product Roundup. From a highly anticipated CMS integration to a new way to follow product updates, have a look at this detailed information of updates.

parsely-founder-shares-his-top-3-tips-for-successful-rebranding

09/02/2020 / Blog

Parse.ly Founder Shares His Top 3 Tips For Successful Rebranding

When Andrew Montalenti co-founded his web analytics company Parse.ly in 2009, the product he envisioned wasn’t remotely what it is today.

how-to-create-your-employee-value-proposition

08/26/2020 / Blog

How to Create Your Employee Value Proposition

To attract top talent today, your brand has to stand out. And that starts with a thoughtfully articulated employee value proposition.

08/19/2020 / Blog

Brand Values: Crafting Authenticity

People crave purpose in the workplace. And believe it or not, the best way to give it to them is by creating, sharing, and living your brand values.

were-taking-our-security-to-the-next-level

08/14/2020 / Blog

We’re Taking Our Security to the Next Level

Looking to the SaaS community for inspiration and guidance, we’re regularly evaluating our security – pushing ourselves to the next level. Part of that journey is to become a member of the Cloud Security Alliance.

08/12/2020 / Blog

Brand Story: Uniting Employees with a Narrative

Everyone loves a good brand story. Here, we've got some tips to help you create one that will captivate employees and job seekers alike.

employee-branding-more-than-talent-retention

08/04/2020 / Blog

Employee Branding: More than Talent Retention

While retaining talent is important, it's just a start. To really tap into your employees' potential, you have to get your employees engaged in your brand.

07/31/2020 / Blog

Tell a Better Brand Story With These Tips From Dave Gerhardt

Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.

how-to-simplify-and-speed-up-video-projects

07/30/2020 / Blog

How to Simplify & Speed Up Video Projects

Videos have become the most engaging format out there. So, let’s talk about how we can help you bring videos – seamlessly – from concept to publication.

03/29/2021 / Blog

The Unfiltered Truth About Brand Performance with Analytics

Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.

07/28/2020 / Blog

What is Employer Branding Today?

Gone are the days when brands could sit back and wait for job seekers to come to them. If we want to win over talent today, we have to rethink our employer branding.

07/22/2020 / Blog

How to Create a Great Brand Experience That Will Support Your Growth

Whenever a person interacts with your brand, they’re going on a journey. They begin to form an opinion of your brand from the moment they see your logo and hear your name. And this journey continues when they see an ad, read your content, and finally make a purchase.

07/10/2020 / Blog

Creating a Brand with Frontify: A Designer's Perspective

See how one graphic designer made his concept into a globally-ready brand with Frontify.

How to Tackle Brand Consistency Challenges with a Single Source of Truth

Get Into It

07/07/2020 / Blog

4 Free Design Template Kits Your Marketing Team Should Be Using

Everyone is becoming a creator! We built an integrated template system for the intersection between design, brand, and marketing – to streamline design and marketing operations.

07/06/2020 / Blog

Product Roundup June 2020

The summer season starts with some new and useful features and integrations for you to enjoy: Our first video platform integration, Media Library enhancements, and much, much more.

07/01/2020 / Blog

How to Use a Template System & Why You Really Should

What is a template system? Why do you need one? Most importantly, how do you go about creating it?

07/02/2020 / Blog

9 Brand Professionals' Hacks for Cross-Functional Collaboration

Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.

how-srf-enable-all-editorial-teams-to-publish-social-media-content

06/26/2020 / Blog

How SRF Enable All Editorial Teams to Publish Social Media Content

We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use Digital & Print Templates to provide cross-team enablement with a central template system.

06/30/2020 / Blog

Digitalization: Managing Virtual Brand Teams

Whether you're fully remote or working with freelancers and satellite offices, you need an easy way to manage everyone and everything. We've got some ideas that might help.

06/25/2020 / Blog

Digital Brand Guidelines: Enabling Organizations

The best brands are consistent. But maintaining consistency across dozens of digital channels can be really tough. Unless, of course, you have a shared set of brand guidelines.

06/23/2020 / Blog

Digital Brand Strategy: Technology for Business Transformation

Making the switch to digital branding requires you to rethink and redo a lot of your current processes. But if you have the right toolset, the transition is super easy.

06/18/2020 / Blog

Why You Need Digital Brand Management

You've done the work to build a digital brand. So, now you're done, right? Not exactly. Now, you've got to maintain it.

digital-branding-and-digital-marketing-why-both-matter

06/16/2020 / Blog

Digital Branding & Digital Marketing: Why Both Matter

With marketing messages flooding the internet, it's harder than ever to reach customers. But the solution isn't more marketing, it's digital branding.

06/11/2020 / Blog

Internal Communication: Tips & Tools for Brand Managers

Finding good advice for building a great internal communication program is difficult. We have the scoop for brand managers, here.

06/09/2020 / Blog

Internal Communication: Brand Advocacy from the Inside Out

We often think of branding as being a company-led effort. But the results are greater when we give our employees the tools and know-how to lead.

how-to-communicate-culture-internal-and-employer-branding

06/02/2020 / Blog

How to Communicate Culture: Internal & Employer Branding

Often, we put the responsibility of managing our culture on HR. But culture also has a powerful and ongoing impact on our brands.

05/28/2020 / Blog

Internal Brand Communications: How to Establish a Process

Knowing you need a process for internal communication is only half the battle. Here we’ve put together a step-by-step guide to help you build it.

05/26/2020 / Blog

Why Internal Communication is the Undercurrent of Your Brand

Internal communication is usually considered to be a valuable logistics and operations tool. But, believe it or not, it may actually be more valuable to our brands.

4 Ways to Use Frontify in Large Corporations

See How It's Done

06/05/2020 / Blog

Product Roundup May 2020

This month’s features came with some really exciting enhancements – from the ability to use Frontify assets in your office applications, or extended video controls, to another major CMS integration.

branding-tools-making-cross-functional-collaboration-work

05/13/2020 / Blog

Branding Tools: Making Cross-Functional Collaboration Work

It takes a lot of moving parts to make cross-functional collaboration work. We’ve compiled a list of great tools to make it all work a little smoother.

05/11/2020 / Blog

Brand Stewardship: Collaboration Over Management

Brand managers are often burdened with the responsibility of managing everything related to the brand image. But what would happen if that changed?

05/07/2020 / Blog

Brand Objectives: How to Align Different Teams to Meet Your Goals

We often don’t think of goals in the context of branding. But doing so may just be the key to getting teams and departments to work better together.

05/05/2020 / Blog

Brand Teams: How to Successfully Set Up Cross-Functional Teams

Whether you want to improve cross-functional collaboration in your organization or you’re new to it, we’ve got some ideas to help you raise your game.

04/30/2020 / Blog

Why Cross-Functional Collaboration is Vital to Brand Management

You need the buy-in of all your employees to create powerful brand experiences. And, believe it or not, cross-functional collaboration is the key.

06/04/2020 / Blog

A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page

As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?

03/27/2020 / Blog

How Brand Consistency Drives Business Growth

It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.

How Brand Building with Software Can Save Companies More Than $700,000 a Year

Get that ROI

internal-communication-how-to-totally-ace-it

04/17/2020 / Blog

Internal Communication: How To Totally Ace It

Whether your business is fully distributed, partially remote or sharing a single office space, it’s vital to have a plan in place for communicating effectively.

why-internal-communication-is-everything

04/15/2020 / Blog

Why Internal Communication Is Everything

Whether you're communicating within your team or with an external agency you’ve partnered with, it’s crucial to make sure you communicate company news and progress to the right stakeholders.

blogimage-the-cross-functional-collaboration

04/22/2020 / Blog

The Cross-Functional Collaboration How-to Guide

Regardless of our job function, we all have a desire to make work faster, simpler, and more effective. The problem is, the way we work doesn’t usually reflect that mentality.

04/13/2020 / Blog

Why You Need to Rethink Team Silos

Often, when we talk about team silos, it’s in the context of breaking them down to improve communication across an organization. But what if we’re looking at it wrong?

04/10/2020 / Blog

The Business Potential of Brand Asset Management

Regardless of your job function and team composition, it’s important to have a solid tool stack to keep you organized, communicating effectively and working productively.

04/08/2020 / Blog

Forget About DAM, What You Want Is BAM

When we talk about asset management, we generally refer to Digital Asset Management as the solution of choice. Sure, it’s a great tool for storing and managing digital assets in one centralized location. But is that really enough?

04/06/2020 / Blog

How to Manage Your Brand Perception

There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.

04/02/2020 / Blog

Brand Perception: The Importance of Giving a Buck

In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.

03/20/2020 / Blog

4 Important Steps to Increase Brand Consistency

There’s no denying that branding is a highly complicated process. With hundreds of content, design, product, and marketing touchpoints, it takes a lot of work and people to create a seamless experience for customers.

15-questions-you-must-ask-before-any-redesign-project

05/23/2016 / Blog

15 Questions You Must Ask Before Any Redesign Project

It’s time. You’ve got the go-ahead to proceed. You’ve rolled up your sleeves, assembled your team, and gathered materials for a brand audit.

03/24/2020 / Blog

Product Roundup March 2020

From a sweet integration enabling print on demand services directly through Frontify, to little tweaks that will make your daily ops that much simpler, catch the latest updates in this monthly recap.

03/13/2020 / Blog

The History & Evolution of Brand

From the branding of livestock to being a personal identifier, brands have become (and continue to be) a critical component to a company’s public perception and overall business success.

02/28/2020 / Blog

Connecting the City of Chicago

Ensuring that the work of an entire organization is centralized – and subsequently made visible to everyone – is key in creating quality brand touchpoints. This is the story about how the City of Chicago championed brand operations.

02/24/2020 / Blog

Product Roundup February 2020

New year, even better platform. In the first month and a half of 2020, we've rolled out several updates and enhanced functions for you to enjoy – including the missing piece to help you bridge the design-to-development gap.

11/28/2019 / Blog

Product Roundup November 2019

It’s still full steam ahead on the product front. This month’s updates include a lineup of newbies like a content integration, document library, and usability improvements.

02/11/2020 / Blog

Examples of Brand Management Done Right

The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?

11/26/2019 / Blog

10 Key Principles of Brand Management

In simplest terms, brand management is the oversight and maintenance of a collective impression of a product or company – fundamentally linked to every facet of a business.

thoughts-from-our-founder-on-the-series-b

01/30/2020 / Blog

Thoughts From Our Founder on the Series B

A message from Roger on what the $22.3M investment means for the future of Frontify, and most importantly, you.

01/28/2020 / Blog

Frontify Raises $22.3 Million Led by EQT Ventures

Frontify looks to accelerate growth and development of the brand management platform while expanding its worldwide reach with Series B funding.

01/20/2020 / Blog

The Difference Between Marketing & Brand Management

For many, the line between brand management and marketing can be a little fuzzy. After all, both play an integral role in the development of a brand.

11/24/2019 / Blog

The Frontify Integration for Contentful

The life of a content producer just got a whole lot easier. Now, you can embed media assets from your Frontify Libraries directly to your Contentful entries.

12/21/2019 / Blog

A Year in Review

2019 has been a non-stop ride of new product rollouts, enhanced features, and integrations with your favorite native tools. Take a look back at Frontify's year on the product front in this video recap.

11/14/2019 / Blog

Introducing The Document Library

We’re pleased to give you a first look at the Document Library. The newest member of our library family lets you host all your office files in one dedicated place.

10/30/2019 / Blog

Product Roundup October 2019

We’re back with a couple of exciting updates for October – among them, an impressive feature to enhance your design-to-development process and a new CMS integration.

07/20/2018 / Blog

3 Ways to Stay Brand Consistent in the Digital Age

Having a strong brand offers multiple advantages for a business. When creating and maintaining a strong brand; nothing is more important than being brand consistent.

10/29/2019 / Blog

Introducing the Inspect Mode

Implement our new Inspect Mode to set up a seamlessly centralized design-to-development workflow, previously restricted by tiresome back and forths between a multitude of local tools.

05/07/2019 / Blog

When Is the Right Time for a Rebrand?

So you want to do a rebranding? That’s some top-drawer stuff. Before you take your first steps, it’s important to be clear about what (and why) you’re rebranding.

rebranding-good-to-know-before-you-begin

04/11/2019 / Blog

Rebranding: Good to Know Before You Begin

A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key.

02/08/2021 / Blog

The Key Components of Rebranding

Once your rebranding strategy is set, it's time to start the rebranding process. These are the brand components you need to focus on first.

07/09/2019 / Blog

Rebranding ≠ Redesigning

A brand is a representation of who you are as a business, and how you’re perceived. A brand is complex and emotionally boundless, which makes reducing a rebrand to ‘some changes in visuals’ pretty absurd.

05/28/2019 / Blog

Rebranding Types & Their Rough Costs

If you’re about to start a rebrand project, it’s important to know what to expect in terms of duration and costs. This article aims to give you a rough estimate.

07/16/2019 / Blog

Proactive vs. Reactive Rebranding

Learn to recognize the nuances between these rebranding approaches to see how your brand resiliency, preparedness, and strategy stack up.

08/20/2019 / Blog

A Data-Driven Rebrand: Did It Work?

A lot of people see a rebrand as a project ending with a roll-out. But no matter the extent of research made beforehand, now is where it needs to get challenged.

The Importance of Strategic Brand Management

Learn the Deets

10/22/2019 / Blog

Design a Faux Brand Dribbble Contest

We recently ran a visual branding contest and were incredibly impressed with the epic talent in the Dribbble community – with amazing results mixing strategy and design.

are-you-using-correct-color-codes-probably-not-and-heres-why