Why It’s Time to Ditch Your Brand Guidelines PDF (& What to Use Instead)

Is a 20+-year-old file format still the best home for your brand guidelines? Take your guidelines online so they’re easier to find, use, and update.

05/05/2022 / Podcast

Podcast: Why Ethical Branding Matters

Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to continuously deliver on it? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change.

Listen In

Your Complete Brand-Building Guide (for When It’s Time to Get Serious About Your Brand)

Brand building increases trust and recognition for your company. Invest in brand as early as possible to improve customer perception of your company.

12/10/2021 / Blog

How to Build a Recognizable Brand Identity That Sets You Apart from Your Competitors

Some might think that their logo and color palette are the brand identity. But these are simply one of many ways you can visually present your brand. They're not, in fact, your brand identity.

03/23/2022 / Blog

The A-Z of Brand Guidelines: Everything You Need to Know

Companies need to develop comprehensive brand guidelines to present a recognizable brand identity and improve the consistency of their content.

02/07/2022 / Blog

A Complete Guide to Brand Voice for Your Company (& Why You Need One)

Your brand voice is a big part of your brand identity and image. Set yourself apart from competitors by making your voice as strong as possible.

01/31/2022 / Blog

Podcast: Why Brands Need Video More Than Ever Before

Listen in on our chat with Wistia CEO, Chris Savage, as we discuss the future of video, VR, and sensory branding. Learn how to get your video marketing right in a remote and increasingly competitive landscape.

The Agency/Brand Disconnect: Finding a Way Forward

The relationship between agencies and marketers is evolving. New research reveals widespread brand dissatisfaction with agencies. But there’s light at the end of the tunnel: There are also clear ways for agencies to bring value back to their clients.

09/27/2021 / Blog

A Special Message About Our Series C

We’ve come a long way since our start in 2013 and are so proud to reach this new milestone for Frontify with the amazing support from all of you.

Product Roundup Q3: Fall 2021

Bye bye sunshine, hello new products! It's time for our post-Summer Product Roundup of the Frontify platform. New apps, new integrations, and a whole load of improvements have been added to our platform to increase collaboration and keep those productivity levels up this Fall.

07/14/2020 / Blog

How to Tackle Brand Consistency Challenges with a Single Source of Truth

A consistent brand presentation across your platforms can increase revenue by 23%. However, since creating and maintaining a brand implies a collective effort, achieving brand consistency can be pretty challenging.

11/16/2021 / Blog

Podcast: How to Build & Future-Proof Your Martech Stack

Scott Brinker, the VP Platform Ecosystem at HubSpot has been titled the “Godfather of Martech” on numerous occasions – and a this episode of the Frontify Podcast, we definitely understand why.

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11/12/2021 / Blog

How University Research Can Help Build Products (That Your Users Didn’t Know They Needed)

Developing new products is a tough exercise, especially in a field that’s widely undiscovered. A partner in crime – like a university – can open up new possibilities.

07/09/2021 / Blog

Why Brand Management is Industry Agnostic

Tons of B2C companies have incredible brands. But believe it or not: Branding is a big deal in every industry – from telecom and tech, to finance and energy. Here’s why.

07/02/2020 / Blog

9 Brand Professionals' Hacks for Cross-Functional Collaboration

Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.

11/26/2020 / Blog

How Brand Equity Impacts Your Bottom Line

Brand equity is the secret sauce that differentiates the most valuable brands from everyone else. To help you win the hearts of your customers, we’re breaking down everything you need to know.

09/24/2021 / Blog

Podcast: How to Build a Unique Brand Voice On Social

How do you show your company’s best brand self on social media? One company that's doing just that (and more) is Gong, and we’ve got their secret sauce right here.

09/27/2021 / Blog

Frontify Raises $50M in Series C Funding Led by Female Founded Revaia

Funding will fuel growth for the brand management experts as they expand team and technology to support new clients in Europe and the US.

08/12/2020 / Blog

Brand Story: Uniting Employees with a Narrative

Everyone loves a good brand story. Here, we've got some tips to help you create one that will captivate employees and job seekers alike.

08/04/2020 / Blog

Employee Branding: More than Talent Retention

While retaining talent is important, it's just a start. To really tap into your employees' potential, you have to get your employees engaged in your brand.

08/26/2020 / Blog

How to Create Your Employee Value Proposition

To attract top talent today, your brand has to stand out. And that starts with a thoughtfully articulated employee value proposition.

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04/07/2021 / Blog

Frontify Is Where Brands Live

Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.

03/31/2021 / Blog

Introducing Our New Brand Strategy

Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.

Podcast

Strategic Brand Design

with Campbell Butler

from DesignStudio

The Frontify Podcast

Why Ethical Branding Matters

with Gia Stridbeck & Freddie Öst

Listen to Our Podcast

07/22/2020 / Blog

How to Create a Great Brand Experience That Will Support Your Growth

Whenever a person interacts with your brand, they’re going on a journey. They begin to form an opinion of your brand from the moment they see your logo and hear your name. And this journey continues when they see an ad, read your content, and finally make a purchase.

07/10/2020 / Blog

Creating a Brand with Frontify: A Designer's Perspective

See how one graphic designer made his concept into a globally-ready brand with Frontify.

06/18/2020 / Blog

Why You Need Digital Brand Management

You've done the work to build a digital brand. So, now you're done, right? Not exactly. Now, you've got to maintain it.

How Can Brand Software Save Companies More Than $700,000 a Year?

Download ROI Report

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04/22/2020 / Blog

The Cross-Functional Collaboration How-to Guide

Regardless of our job function, we all have a desire to make work faster, simpler, and more effective. The problem is, the way we work doesn’t usually reflect that mentality.

10/29/2020 / Blog

Getting Your Brand Noticed: Brand Marketing Strategy

Marketing has been around for a long time, but with brands taking center stage, it's time to make the shift to brand marketing.

03/23/2021 / Blog

Women That Shaped the Way We Think About Brand

Discover the women who influenced how we think about brand today, from the 1800s all the way to modern day.

Brand Sessions

Frontify Brand Management Course

” It's essential to have everyone in your company understand and co-create your brand. ”

Willem Haen

Brand Manager, Frontify

Explore

Tell a Better Brand Story With These Tips From Dave Gerhardt

Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.

Case Study

Borussia Dortmund

” Frontify helps us bring our globalized brand identity to life. Coordinating projects with our partners, worldwide, is now a lot easier by having everything brand-related centralized in one platform – the BVB Brand Portal.”

Dennis Thom

Head of Marketing & Sponsoring

Explore

How Brand Management Software Can Solve Modern Agency Challenges

In order to succeed, creative agencies have had to learn to adapt to change. With our free guide, you'll be able to overcome many of the modern agency challenges, to strengthen your agency brand.

Webinar

Modern Solutions: Let’s Talk About a DAM Evolution

According to an IDC whitepaper, workers spend “16% of their time searching for information” and assets they need but only find them 56% of the time. This means that 44% of the time, employees are wasting their effort on low-value activities, such as re-creating brand assets. The launch of the new Frontify for Desktop App will change that. Discover how in our upcoming webinar.

Webinar

How to Manage Your Brand Across All Teams

Essentially, a brand is how they feel about you. In an era of personalization, people aren’t looking for a product anymore – but a purpose. This makes it even more crucial for companies to work on their brand, and ensure consistency, not only in design and marketing, but across the board. To start creating solid brand experiences, and boost your business, the entirety of your organization needs to collaborate – and work as one.

Webinar

Better Brand Control Through a Centralized Template System

As marketers, designers, and brand managers of today are facing a fast-paced brand world – keeping up with producing high-quality and on-brand assets for each and every channel – time is a very rare commodity In this webinar, learn how to streamline marketing operations with a template system

06/04/2020 / Blog

A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page

As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?

12/27/2020 / Blog

Product Rewind 2020

2020 is coming to an end, and what a year it’s been. Looking back, we’ve got quite a few things to talk about on the product front.

Brand Platform Examples

Our software truly does fit any type of business – regardless of size or unique branding needs. But don't take our word for it: See how other companies built their brand management platform to work just the way they need it to – including guidelines, asset libraries, and projects.

04/02/2020 / Blog

Brand Perception: The Importance of Giving a Buck

In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.

09/02/2020 / Blog

Parse.ly Founder Shares His Top 3 Tips For Successful Rebranding

When Andrew Montalenti co-founded his web analytics company Parse.ly in 2009, the product he envisioned wasn’t remotely what it is today.

07/01/2020 / Blog

How to Use a Template System & Why You Really Should

What is a template system? Why do you need one? Most importantly, how do you go about creating it?

Why It’s Time to Ditch Your Brand Guidelines PDF (& What to Use Instead)

Podcast: Why Ethical Branding Matters

Your Complete Brand-Building Guide (for When It’s Time to Get Serious About Your Brand)

How to Build a Recognizable Brand Identity That Sets You Apart from Your Competitors

The A-Z of Brand Guidelines: Everything You Need to Know

A Complete Guide to Brand Voice for Your Company (& Why You Need One)

Podcast: Why Brands Need Video More Than Ever Before

The Agency/Brand Disconnect: Finding a Way Forward

A Special Message About Our Series C

Product Roundup Q3: Fall 2021

How to Tackle Brand Consistency Challenges with a Single Source of Truth

Podcast: How to Build & Future-Proof Your Martech Stack

How University Research Can Help Build Products (That Your Users Didn’t Know They Needed)

Why Brand Management is Industry Agnostic

9 Brand Professionals' Hacks for Cross-Functional Collaboration

How Brand Equity Impacts Your Bottom Line

Podcast: How to Build a Unique Brand Voice On Social

Frontify Raises $50M in Series C Funding Led by Female Founded Revaia

Brand Story: Uniting Employees with a Narrative

Employee Branding: More than Talent Retention

How to Create Your Employee Value Proposition

Frontify Is Where Brands Live

Introducing Our New Brand Strategy

Strategic Brand Design

The Frontify Podcast

Why Ethical Branding Matters

How to Create a Great Brand Experience That Will Support Your Growth

Creating a Brand with Frontify: A Designer's Perspective

Why You Need Digital Brand Management

How Can Brand Software Save Companies More Than $700,000 a Year?

The Cross-Functional Collaboration How-to Guide

Getting Your Brand Noticed: Brand Marketing Strategy

Women That Shaped the Way We Think About Brand

Tell a Better Brand Story With These Tips From Dave Gerhardt

How Brand Management Software Can Solve Modern Agency Challenges

Modern Solutions: Let’s Talk About a DAM Evolution

How to Manage Your Brand Across All Teams

Better Brand Control Through a Centralized Template System

A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page

Product Rewind 2020

Brand Platform Examples

Brand Perception: The Importance of Giving a Buck

Parse.ly Founder Shares His Top 3 Tips For Successful Rebranding

How to Use a Template System & Why You Really Should

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