Blog
25.04.2023
Frontify's brand visionaries
Last year, we launched Paradigms, Frontify’s brand experience summit, to help forge a stronger connection between some of the movers and shakers in modern branding, allowing visionary thinkers to clink glasses, exchange ideas, and find new ways to look at old challenges. This year, we want to continue to shine the spotlight on people we think change branding and design — and celebrate their work beyond Paradigms. Frontify’s Brand Visionaries 2023 include 90 people from the US, Europe, and the DACH region (German, Austria, and Switzerland, where Frontify was born 10 years ago). These visionaries inspire, challenge, and help bring about the future of branding. And you may meet some of them at this year’s Paradigms in Lisbon.
Blog
05.07.2023
AI’s impact on marketers and brands, according to 500 CMOs
We surveyed 500 chief marketing officers (CMOs) in the US and the UK to get a pulse on how the rise of generative AI is impacting their brands. Their responses paint a picture of excitement and caution: 74% of CMOs reveal that an unsolicited “fake brand partnership” would be their worst nightmare.
Blog
19.06.2023
Frontify acquires TwicPics: A brand new era for DAM
Frontify's acquisition of TwicPics creates a seamless brand management experience, merging asset delivery services and a leading DAM platform. This strategic move meets market demand for centralized solutions, enhancing brand efficiency while providing comprehensive, user-friendly brand management solutions.
01.06.2023
B&O: Rebranding from functional to experiential
We talk to two branding experts at high-end audio-visual company Bang & Olufsen (B&O): Paul Collins, Global Creative Director, and Matthew Bostock, Creative Lead, take us behind the scenes of the brand’s transition and transformative journey toward contemporary luxury.
Blog
16.05.2023
Maximize your DAM: Guide to metadata and tag setup
Implementing metadata and tags can be challenging: Even though you know — or have at least heard — that such processes can simplify workflows and user experience, starting such a process can feel daunting. We’re here to help. We’ll share all the information and best practices you need to set up efficient and effective tags and metadata.
Blog
24.04.2023
How to future-proof your brand: Authenticity, ethics, and connection across generations
Customer expectations are shifting fast. More than previous generations, Gen Z think of themselves as “true stakeholders” in the brands they buy. Brands need to work hard to build that relationship. We asked five leading brand experts across the globe how to build stronger relationships with modern customers. Here’s a sneak peek at their most important advice.
08.12.2022
6 brand localization tips from experienced brand marketers
Entering a new market means myriad opportunities to grow your brand. But setting up shop in a different country can also include challenges that have the potential to ruin years of careful brand building. To help marketers overcome any localization obstacles, we asked six experts for their tips on bringing brands to life in new markets.
22.11.2022
Why ethical branding matters
Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to deliver on it continuously? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change....More
22.11.2022
Why brands need video more than ever before
Why is video marketing still so important in building brand affinity? What place does it hold amongst our increasingly remote workforce? And how is the rise of things like VR and the Metaverse changing the way brands connect with their audience, and their teams? Join Frontify’s Brand Manager, Janine, and Wistia CEO, Chris Savage, as we discuss the future of video and share insights on how to get started right....More
07.10.2021
Product Roundup Q3: Fall 2021
Bye bye sunshine, hello new products! It's time for our post-Summer Product Roundup of the Frontify platform. New apps, new integrations, and a whole load of improvements have been added to our platform to increase collaboration and keep those productivity levels up this Fall.
22.11.2022
How to build and future-proof your MarTech stack
What is Martech today? How do you measure its impact? What do you need to think about when evaluating your tech strategy? Join MJ (VP Marketing, Frontify), and Scott Brinker (VP Platform Ecosystem at HubSpot) as we discuss the HubSpot brand as well as the past, present, and future of Martech....More
Blog
25.03.2021
9 Brand Professionals' Hacks for Cross-Functional Collaboration
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
22.11.2022
How to build a unique brand voice on social
How do you show your company's best brand self on social media? One company that's doing just that (and more) is Gong, and we've got their secret sauce right here. Join MJ and Bryan from Frontify, as we learn how Russell and the team infused their social media with their brand, why you should leverage your employees for social, and tips on how to actually step up your social media game....More
Blog
31.03.2021
Frontify Is Where Brands Live
Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.
Blog
31.03.2021
Introducing Our New Brand Strategy
Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.