22.11.2022
Why ethical branding matters
Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to deliver on it continuously? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change....more
22.11.2022
Why brands need video more than ever before
Why is video marketing still so important in building brand affinity? What place does it hold amongst our increasingly remote workforce? And how is the rise of things like VR and the Metaverse changing the way brands connect with their audience, and their teams? Join Frontify’s Brand Manager, Janine, and Wistia CEO, Chris Savage, as we discuss the future of video and share insights on how to get started right....more
22.11.2022
How to build and future-proof your MarTech stack
What is Martech today? How do you measure its impact? What do you need to think about when evaluating your tech strategy? Join MJ (VP Marketing, Frontify), and Scott Brinker (VP Platform Ecosystem at HubSpot) as we discuss the HubSpot brand as well as the past, present, and future of Martech....more
22.11.2022
How to build a unique brand voice on social
How do you show your company's best brand self on social media? One company that's doing just that (and more) is Gong, and we've got their secret sauce right here. Join MJ and Bryan from Frontify, as we learn how Russell and the team infused their social media with their brand, why you should leverage your employees for social, and tips on how to actually step up your social media game....more
