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Blog

10.05.2022

Visa & Mastercard: How Well Do These Brands Actually Tell Their New Story

Companies that share a similar offering often have little space to differentiate themselves in terms of functionality. More than others, they have to highlight the emotional benefits that come with their products. Such businesses are highly interesting, because they reveal the essence of branding. The first example that comes to my mind is credit card brands. Let's take a closer look.

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Blog

28.03.2022

Why It’s Time to Ditch Your Brand Guidelines PDF (& What to Use Instead)

Is a 20+-year-old file format still the best home for your brand guidelines? Take your guidelines online so they’re easier to find, use, and update.

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Blog

06.12.2021

Designing Better Employer Branding: A Retrospective with Frontify Partner Bold

Discover the retrospective and key learning from our recent joint webinar with partner agency Bold and Adweek.

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Blog

05.07.2022

10 Key Brand Differentiation Strategies (Based On Real-Life Examples)

46% of customers can’t tell the differences between most brand experiences, so here are 10 proven ways to set yourself apart from your competitors.

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Blog

05.07.2022

What Is Brand Building & When Should You Start Investing in Your Brand?

Brand building generates awareness of your company, values, and products and helps you present a consistent identity to the market.

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Blog

11.05.2022

Creative Operations: How the New Kid on the Block is Shaking Things Up (in a Good Way)

DevOps, SalesOps, DataOps — there are dozens of job titles out there that blend Operations with traditional business roles. But these blended job titles are much more than just creative names. They also come with a unique set of responsibilities that are designed to help departments and teams run like well-oiled machines.

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Blog

11.05.2022

Say Hello to the Brand Team of the Future (No Time Travel Needed)

Brand governance used to mean a small team of brand experts ruling over a brand with an iron fist — controlling the use of assets, putting a stamp of approval on every project, and rigidly enforcing guidelines across every team.

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Blog

11.05.2022

The Current State of Your Brand Portal

To build and maintain a successful brand in the digital age, businesses need a brand portal — an online space to organize, secure, and share brand guidelines and assets with employees in every corner of the organization.

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Blog

04.05.2022

Your Guide to Brand Strategy (& How to Create a Strong One)

Is your brand clearly identifiable by customers? Do all your employees understand the goals of your brand? If the answer to either question is no, you may need to define or redefine your brand strategy.

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04.11.2021

How Agencies Partner With Frontify From Pitch to Presentation & Beyond

Most businesses don’t have the bandwidth to tackle rebranding, brand consolidation, and brand development projects on their own. Let’s explore some of the ways branding, digital marketing, and migration agencies are using Frontify to solve their biggest problems.

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Blog

23.03.2022

What is Brand Ownership & Why Is It Important For Your Company?

Your brand isn’t built in a day. Building a strong brand is an ongoing project that requires buy-in and ownership from your whole team.

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Blog

04.05.2022

Your Complete Brand-Building Guide (for When It’s Time to Get Serious About Your Brand)

Brand building increases trust and recognition for your company. Invest in brand as early as possible to improve customer perception of your company.

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Blog

23.03.2022

The A-Z of Brand Guidelines: Everything You Need to Know

Companies need to develop comprehensive brand guidelines to present a recognizable brand identity and improve the consistency of their content.

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Blog

07.02.2022

A Complete Guide to Brand Voice for Your Company (& Why You Need One)

Your brand voice is a big part of your brand identity and image. Set yourself apart from competitors by making your voice as strong as possible.

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Blog

25.03.2021

7 Major Benefits of a Strong Brand

Having a strong brand is all about consistent and recognizable company expressions; to offer not only products and services but also meaning. In many ways, a strong brand is the nucleus of a company’s success and is the result of an effective brand strategy.

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Blog

04.10.2021

How Every Team Helps Build Brands (Not Just Marketing)

When a lot of us think about branding, our thoughts often go straight to the marketing team. But beyond our marketers – today, building and nurturing a brand needs to involve the entire company. Discover how different teams can pitch in to build a memorable brand.

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Blog

27.07.2021

Multi-Brand Architecture: Frontify's Holistic Approach

Discover our five pillars to multi-brand excellence, and how Frontify can accommodate any kind of brand architecture – no matter its complexity or organizational structure. Even the most elaborate and fast-growing companies can now fit into one single platform.

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Blog

08.11.2021

What is Brand Governance & Enablement (How Do You Master It?)

The way we govern our brands needs to change. It’s time to say goodbye to control and hello to employee enablement. Here’s why and how to do it.

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Blog

15.11.2021

How University Research Can Help Build Products (That Your Users Didn’t Know They Needed)

Developing new products is a tough exercise, especially in a field that’s widely undiscovered. A partner in crime – like a university – can open up new possibilities.

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Blog

26.09.2021

A Special Message About Our Series C

We’ve come a long way since our start in 2013 and are so proud to reach this new milestone for Frontify with the amazing support from all of you.

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Blog

26.09.2021

Frontify Raises $50M in Series C Funding Led by Female Founded Revaia

Funding will fuel growth for the brand management experts as they expand team and technology to support new clients in Europe and the US.

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Blog

11.05.2021

Introducing Brand Newsletter - A Better Way to Send Engaging Brand Updates

Take your brand-related updates to the next level and grab employees’ attention with striking brand newsletters.

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Blog

10.05.2021

Frontify & CELUM Partner Up

Even better together, the powerhouse brand and content management platforms join forces to bring end-to-end experiences for creators and collaborators to new heights.

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Blog

28.07.2021

Automating brand asset usage with the Frontify and HubSpot integration

The Frontify and HubSpot integration enables teams to optimize brand management efforts in a frictionless way, without downloading/uploading.

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Blog

31.03.2021

Introducing Our New Brand Strategy

Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.

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Blog

31.03.2021

Frontify Is Where Brands Live

Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.

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Blog

27.07.2021

4 Top Agency Leaders Share Their Recipes for Building Stronger Client Relationships

Agencies don’t work the same way they used to. It’s a new world, where client relationships (and collaboration) is what really matters in the journey to success.

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Blog

06.07.2021

Frontify’s Launching a New Partner Program

Agencies, technology providers, and consultancies – they’ve always been an important partner for Frontify, playing a crucial role in the evolution of not only our own brand – but every strong brand out there. Now, let’s take that to the next level.

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Blog

25.03.2021

Women That Shaped the Way We Think About Brand

Discover the women who influenced how we think about brand today, from the 1800s all the way to modern day.

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Blog

25.03.2021

Product Roundup February 2021

This month’s updates will speed up your brand-lifting content and budget decisions. From fast sign-on to advanced external content embedding and brand performance analytics, you’re equipped with powerful tools to get more done, faster.

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Blog

25.03.2021

The Ins & Outs of Strategic Brand Design

Campbell Butler, Creative Director at DesignStudio, shares his insights about brand design, rebranding projects, and the importance of company-wide buy-in.

managing-brand-image-for-a-competitive-edge-a-guide-for-telecom-companies

Blog

25.03.2021

Managing Brand Image for a Competitive Edge: A Guide for Telecom Companies

Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.

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Blog

25.03.2021

Product Roundup January 2021

January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.

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Blog

25.03.2021

How to Overcome Silos to Improve Tech Branding

With increased consistency comes greater brand awareness, trust, and loyalty, which help tech companies stay ahead in a competitive industry. Let's talk about how that actually works.

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Blog

25.03.2021

Product Rewind 2020

2020 is coming to an end, and what a year it’s been. Looking back, we’ve got quite a few things to talk about on the product front.

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Blog

25.03.2021

How Financial Services Can Create Consistent Corporate Branding

With an online, cloud-based brand management solution, increasing consistency and improving brand awareness, trust, loyalty, and revenue is (a lot) easier.

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Blog

25.03.2021

How Brand Equity Impacts Your Bottom Line

Brand equity is the secret sauce that differentiates the most valuable brands from everyone else. To help you win the hearts of your customers, we’re breaking down everything you need to know.

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Blog

25.03.2021

Frontify Launches the First Desktop App for Company Brand Content

A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.

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Blog

25.03.2021

5 Ways Frontify for Desktop Makes Branding Easier (For Everyone)

Wondering how to get started with our Desktop app? We put together a handful of common ways to use this instant connection to your assets for more brand-building power than ever.

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Blog

25.03.2021

How Brand Management Empowers Your (Actually Everyone’s) 9-to-5

Brand management is typically all about the customer, but believe it or not, it's a game-changer for your employees too.

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Blog

25.03.2021

Product Roundup October 2020

A Creative Cloud Libraries integration, updated Link Chooser, Collections in the Logo Library, and new temporary User Access Review capabilities.

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Blog

25.03.2021

How Brand Management Software Can Solve Modern Agency Challenges

In order to succeed, creative agencies have had to learn to adapt to change. With our free guide, you'll be able to overcome many of the modern agency challenges, to strengthen your agency brand.

brand-management-software-the-1-tool-for-business-growth

Blog

25.03.2021

Brand Management Software: What Is It & Who Uses It?

Brand management software helps companies improve brand asset management and gives everyone access to the design elements, campaigns, and guidelines they need.

getting-your-brand-noticed-brand-marketing-strategy

Blog

25.03.2021

Getting Your Brand Noticed: Brand Marketing Strategy

Marketing has been around for a long time, but with brands taking center stage, it's time to make the shift to brand marketing.

how-sennheiser-is-using-the-frontify-brand-asset-management-solution

Blog

25.03.2021

How Sennheiser is Using the Frontify Brand Asset Management Solution

We caught up with Yvo Casagrande, Brand Design Manager at Sennheiser, to talk about how they use the Frontify asset capabilities to provide cross-team enablement with a central system.

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Blog

25.03.2021

Frontify Integration with Adobe Creative Cloud Libraries

Our integration with Adobe Creative Cloud Libraries is another milestone in elevating the brand's value for creative teams of all shapes and sizes, anywhere, always.

how-frontify-uses-its-own-brand-management-capabilities

Blog

25.03.2021

How Frontify Uses Its Own Brand Management Capabilities

We caught up with Willem Haen, Brand Director at Frontify, to talk about how we use the Frontify asset capabilities to provide cross-team enablement with a central system.

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Blog

25.03.2021

Bridge Design & Brand Operations with the Frontify Plugin for Figma

Our Figma plugin helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.

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Blog

25.03.2021

Product Roundup September 2020

A Figma integration, a Templafy partnership, and a bunch of useful updates to our Creative Collaboration, DAM, and Digital & Print Templates – this month’s product update is fire, to say the least.

the-vision-of-the-frontify-bam

Blog

25.03.2021

The Vision of the Frontify BAM

We sat down with Remo Brunschwiler, Head of Product at Frontify, to talk about how Frontify asset management capabilities are designed to provide value today and in the future.

your-brand-doesnt-belong-to-you-the-age-of-the-brand-community

Blog

25.03.2021

Your Brand Doesn’t Belong to You: The Age of the Brand Community

Your customers have a lot of potential when it comes to creating and maintaining your brand. Here's how to tap it.

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Blog

25.03.2021

Frontify & Templafy Partner Up

The all-in-one home for brands and the solution to ‘document anarchy’ are tackling brand consistency and compliance challenges for businesses together.

defining-brand-what-is-it-really-and-why-should-you-care

Blog

25.03.2021

Defining Brand: What is it Really? (And Why Should You Care?)

Ready to finally get clear on the definition of a brand? Here's what the experts have to say.

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Blog

25.03.2021

Product Roundup August 2020

We’re back with the August Product Roundup. From a highly anticipated CMS integration to a new way to follow product updates, have a look at this detailed information of updates.

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Blog

25.03.2021

Parse.ly Founder Shares His Top 3 Tips For Successful Rebranding

When Andrew Montalenti co-founded his web analytics company Parse.ly in 2009, the product he envisioned wasn’t remotely what it is today.

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Blog

25.03.2021

How to Create Your Employee Value Proposition

To attract top talent today, your brand has to stand out. And that starts with a thoughtfully articulated employee value proposition.

brand-values-crafting-authenticity

Blog

25.03.2021

Brand Values: Crafting Authenticity

People crave purpose in the workplace. And believe it or not, the best way to give it to them is by creating, sharing, and living your brand values.

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Blog

25.03.2021

We’re Taking Our Security to the Next Level

Looking to the SaaS community for inspiration and guidance, we’re regularly evaluating our security – pushing ourselves to the next level. Part of that journey is to become a member of the Cloud Security Alliance.

brand-story-uniting-employees-with-a-narrative

Blog

25.03.2021

Brand Story: Uniting Employees with a Narrative

Everyone loves a good brand story. Here, we've got some tips to help you create one that will captivate employees and job seekers alike.

employee-branding-more-than-talent-retention

Blog

25.03.2021

Employee Branding: More than Talent Retention

While retaining talent is important, it's just a start. To really tap into your employees' potential, you have to get your employees engaged in your brand.

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Blog

25.03.2021

Tell a Better Brand Story With These Tips From Dave Gerhardt

Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.

how-to-simplify-and-speed-up-video-projects

Blog

25.03.2021

How to Simplify & Speed Up Video Projects

Videos have become the most engaging format out there. So, let’s talk about how we can help you bring videos – seamlessly – from concept to publication.

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Blog

06.04.2021

The Unfiltered Truth About Brand Performance with Analytics

Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.

what-is-employer-branding-today

Blog

25.03.2021

What is Employer Branding Today?

Gone are the days when brands could sit back and wait for job seekers to come to them. If we want to win over talent today, we have to rethink our employer branding.

how-to-create-a-great-brand-experience-that-will-support-your-growth

Blog

25.03.2021

How to Create a Great Brand Experience That Will Support Your Growth

Whenever a person interacts with your brand, they’re going on a journey. They begin to form an opinion of your brand from the moment they see your logo and hear your name. And this journey continues when they see an ad, read your content, and finally make a purchase.

creating-a-brand-with-frontify-a-designers-perspective

Blog

25.03.2021

Creating a Brand with Frontify: A Designer's Perspective

See how one graphic designer made his concept into a globally-ready brand with Frontify.

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Blog

25.03.2021

Product Roundup June 2020

The summer season starts with some new and useful features and integrations for you to enjoy: Our first video platform integration, Media Library enhancements, and much, much more.

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Blog

25.03.2021

How to Use a Template System & Why You Really Should

What is a template system? Why do you need one? Most importantly, how do you go about creating it?

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Blog

25.03.2021

9 Brand Professionals' Hacks for Cross-Functional Collaboration

Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.

how-srf-enable-all-editorial-teams-to-publish-social-media-content

Blog

25.03.2021

How SRF Enable All Editorial Teams to Publish Social Media Content

We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use Digital & Print Templates to provide cross-team enablement with a central template system.

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Blog

25.03.2021

Product Roundup May 2020

This month’s features came with some really exciting enhancements – from the ability to use Frontify assets in your office applications, or extended video controls, to another major CMS integration.

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Blog

25.03.2021

A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page

As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?

how-brand-consistency-drives-business-growth

Blog

25.03.2021

How Brand Consistency Drives Business Growth

It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.

internal-communication-how-to-totally-ace-it

Blog

25.03.2021

Internal Communication: How To Totally Ace It

Whether your business is fully distributed, partially remote or sharing a single office space, it’s vital to have a plan in place for communicating effectively.

why-internal-communication-is-everything

Blog

25.03.2021

Why Internal Communication Is Everything

Whether you're communicating within your team or with an external agency you’ve partnered with, it’s crucial to make sure you communicate company news and progress to the right stakeholders.

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Blog

25.03.2021

The Cross-Functional Collaboration How-to Guide

Regardless of our job function, we all have a desire to make work faster, simpler, and more effective. The problem is, the way we work doesn’t usually reflect that mentality.

why-you-need-to-rethink-team-silos

Blog

25.03.2021

Why You Need to Rethink Team Silos

Often, when we talk about team silos, it’s in the context of breaking them down to improve communication across an organization. But what if we’re looking at it wrong?

the-business-potential-of-brand-asset-management

Blog

25.03.2021

The Business Potential of Brand Asset Management

Regardless of your job function and team composition, it’s important to have a solid tool stack to keep you organized, communicating effectively and working productively.

forget-about-dam-what-you-want-is-bam

Blog

25.03.2021

Forget About DAM, What You Want Is BAM

When we talk about asset management, we generally refer to Digital Asset Management as the solution of choice. Sure, it’s a great tool for storing and managing digital assets in one centralized location. But is that really enough?

how-to-manage-your-brand-perception

Blog

25.03.2021

How to Manage Your Brand Perception

There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.

brand-perception-the-importance-of-giving-a-buck

Blog

25.03.2021

Brand Perception: The Importance of Giving a Buck

In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.

4-important-steps-to-increase-brand-consistency

Blog

25.03.2021

4 Important Steps to Increase Brand Consistency

There’s no denying that branding is a highly complicated process. With hundreds of content, design, product, and marketing touchpoints, it takes a lot of work and people to create a seamless experience for customers.

15-questions-you-must-ask-before-any-redesign-project

Blog

25.03.2021

15 Questions You Must Ask Before Any Redesign Project

It’s time. You’ve got the go-ahead to proceed. You’ve rolled up your sleeves, assembled your team, and gathered materials for a brand audit.

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Blog

25.03.2021

Product Roundup March 2020

From a sweet integration enabling print on demand services directly through Frontify, to little tweaks that will make your daily ops that much simpler, catch the latest updates in this monthly recap.

the-history-and-evolution-of-brand

Blog

25.03.2021

The History & Evolution of Brand

From the branding of livestock to being a personal identifier, brands have become (and continue to be) a critical component to a company’s public perception and overall business success.

connecting-the-city-of-chicago

Blog

25.03.2021

Connecting the City of Chicago

Ensuring that the work of an entire organization is centralized – and subsequently made visible to everyone – is key in creating quality brand touchpoints. This is the story about how the City of Chicago championed brand operations.

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Blog

25.03.2021

Product Roundup February 2020

New year, even better platform. In the first month and a half of 2020, we've rolled out several updates and enhanced functions for you to enjoy – including the missing piece to help you bridge the design-to-development gap.

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Blog

25.03.2021

Product Roundup November 2019

It’s still full steam ahead on the product front. This month’s updates include a lineup of newbies like a content integration, document library, and usability improvements.

examples-of-brand-management-done-right

Blog

25.03.2021

Examples of Brand Management Done Right

The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?

10-key-principles-of-brand-management

Blog

25.03.2021

10 Key Principles of Brand Management

In simplest terms, brand management is the oversight and maintenance of a collective impression of a product or company – fundamentally linked to every facet of a business.

thoughts-from-our-founder-on-the-series-b

Blog

25.03.2021

Thoughts From Our Founder on the Series B

A message from Roger on what the $22.3M investment means for the future of Frontify, and most importantly, you.

blogimage-press-release

Blog

25.03.2021

Frontify Raises $22.3 Million Led by EQT Ventures

Frontify looks to accelerate growth and development of the brand management platform while expanding its worldwide reach with Series B funding.

the-difference-between-marketing-and-brand-management

Blog

25.03.2021

The difference between marketing and brand management

Early stage companies might feel that marketing and brand management overlap. But as you grow it’s important to understand how these two functions differ.

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Blog

25.03.2021

The Frontify Integration for Contentful

The life of a content producer just got a whole lot easier. Now, you can embed media assets from your Frontify Libraries directly to your Contentful entries.

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Blog

25.03.2021

A Year in Review

2019 has been a non-stop ride of new product rollouts, enhanced features, and integrations with your favorite native tools. Take a look back at Frontify's year on the product front in this video recap.

introducing-the-document-library

Blog

25.03.2021

Introducing The Document Library

We’re pleased to give you a first look at the Document Library. The newest member of our library family lets you host all your office files in one dedicated place.

blogimage-product-update

Blog

25.03.2021

Product Roundup October 2019

We’re back with a couple of exciting updates for October – among them, an impressive feature to enhance your design-to-development process and a new CMS integration.

3-ways-to-stay-brand-consistent-in-the-digital-age

Blog

25.03.2021

3 Ways to Stay Brand Consistent in the Digital Age

Having a strong brand offers multiple advantages for a business. When creating and maintaining a strong brand; nothing   is more important than being brand consistent.

introducing-the-inspect-mode

Blog

25.03.2021

Introducing the Inspect Mode

Implement our new Inspect Mode to set up a seamlessly centralized design-to-development workflow, previously restricted by tiresome back and forths between a multitude of local tools.

when-is-the-right-time-for-a-rebrand

Blog

25.03.2021

When Is the Right Time for a Rebrand?

So you want to do a rebranding? That’s some top-drawer stuff. Before you take your first steps, it’s important to be clear about what (and why) you’re rebranding.

rebranding-good-to-know-before-you-begin

Blog

25.03.2021

Rebranding: Good to Know Before You Begin

A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key.

the-key-components-of-rebranding

Blog

25.03.2021

The Key Components of Rebranding

Once your rebranding strategy is set, it's time to start the rebranding process. These are the brand components you need to focus on first.

rebranding-redesigning

Blog

25.03.2021

Rebranding ≠ Redesigning

A brand is a representation of who you are as a business, and how you’re perceived. A brand is complex and emotionally boundless, which makes reducing a rebrand to ‘some changes in visuals’ pretty absurd.

rebranding-types-and-their-rough-costs

Blog

25.03.2021

Rebranding Types & Their Rough Costs

If you’re about to start a rebrand project, it’s important to know what to expect in terms of duration and costs. This article aims to give you a rough estimate.

proactive-vs-reactive-rebranding

Blog

25.03.2021

Proactive vs. Reactive Rebranding

Learn to recognize the nuances between these rebranding approaches to see how your brand resiliency, preparedness, and strategy stack up.

a-data-driven-rebrand-did-it-work

Blog

25.03.2021

A Data-Driven Rebrand: Did It Work?

A lot of people see a rebrand as a project ending with a roll-out. But no matter the extent of research made beforehand, now is where it needs to get challenged.

design-a-faux-brand-dribbble-contest

Blog

25.03.2021

Design a Faux Brand Dribbble Contest

We recently ran a visual branding contest and were incredibly impressed with the epic talent in the Dribbble community – with amazing results mixing strategy and design.

are-you-using-correct-color-codes-probably-not-and-heres-why

Blog

25.03.2021

Are You Using Correct Color Codes? Probably Not — And Here's Why

Are You Using Correct Color Codes? Probably Not — And Here's Why.

introducing-our-sketch-plugin-new-features

Blog

25.03.2021

Introducing Our Sketch Plugin: New Features

Our Sketch Integration helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.

bridging-the-gap-between-design-and-development

Blog

25.03.2021

Bridging The Gap Between Design & Development

Product development is not just about crossing the finish line – it’s about seamlessly executing each step along the way, including the handoff from concept to code.

rebooting-the-brand-for-brands

Blog

25.03.2021

Rebooting the Brand for Brands

Enabling brands to reach their full potential is what we’re all about, but that quest isn’t limited to our customers – it’s what we want for our brand, too.

blogimage-product-update

Blog

25.03.2021

Product Roundup August 2019

We’ve got some really exciting product updates this month, ensuring massive time-savings, while helping you stay on-brand in daily design and marketing ops.

blogimage-press-release

Blog

25.03.2021

Frontify Launches New Plugin for Adobe XD

The Frontify plugin for Adobe XD connects living brand assets from the centralized brand management platform directly to the native environment of the popular design tool for a seamless workflow.

leading-the-next-phase-of-frontify

Blog

25.03.2021

Leading The Next Phase of Frontify

A warm farewell to former CEO Andreas Fischler as Roger Dudler takes on the role with big ambitions for the future.

we-raised-dollar83m-to-become-1-in-brand-management

Blog

25.03.2021

We Raised $8.3M to Become #1 in Brand Management

Today is an exceptional day for us, as we raised $8.3 million as part of our Series-A funding led by Blossom Capital, along with our pre-existing angel investors.

frontify-adobe-xd-happy-designers

Blog

25.03.2021

Frontify + Adobe XD = Happy Designers

The brand-spankin’ new Frontify plugin for Adobe XD streamlines creative flow, enabling access to brand assets directly in the design environment.

blogimage-press-release

Blog

25.03.2021

Brand Management Gets the Swiss Touch with Frontify US

The all-in-one brand management software company expands its global presence with a third location – first in the US – in New York City.

brand-reboot-thoughts-from-our-brand-manager

Blog

25.03.2021

Brand Reboot: Thoughts From Our Brand Manager

The expert behind our recent rebrand shares wisdom and learnings in choreographing the extensive project, ensuring our brand’s consistency.

blogimage-product-update

Blog

25.03.2021

Product Roundup June 2019

Huddle up your different teams, because the updates of June cover something for everyone – from the Brand Guidelines to the backend of Creative Collaboration, and even DAM.

kickstarting-frontify-us-at-times-square-nyc

Blog

25.03.2021

Kickstarting Frontify US at Times Square, NYC

Our new and exciting US-team officially opened up our New York office by hosting around 150 guests at a special event in celebration of our American market launch.

blogimage-press-release

Blog

25.03.2021

$8.3 Million to Fuel Product Innovation & US Expansion

Brand management platform Frontify has raised new funding, led by venture capital firm Blossom Capital, with plans to build more products and expand to the US.

new-pricing-all-for-one-and-one-for-all

Blog

25.03.2021

New Pricing: All for One & One for All

Our driving force is to enable everyone and all brands to be their very best. Expanding our plan offerings means we can do just that.

brand-reboot-branding-advice-from-the-experts

Blog

25.03.2021

Brand Reboot: Branding Advice from the Experts

Advice isn’t tough to come by, but valuable branding knowledge? That’s a different story. Our experts share their pieces of brand wisdom.

dam-it-feels-good

Blog

25.03.2021

DAM, It Feels Good

Technological advancements in recent decades triggered a need for robust digital asset management solutions, and in recent years we've been busy making our DAM the tops.

a-new-york-state-of-mind

Blog

25.03.2021

A New York State of Mind

The excitement is building as we near the finish line on a big initiative. Wondering what that might be? Hint: the Big Apple's not as far away as it seems.

how-to-discuss-and-specify-balsamiq-mockups

Blog

25.03.2021

How To Discuss & Specify Balsamiq Mockups

Have you been looking for a solution where you can simply discuss and specify your Balsamiq mockups?

introducing-workflow

Blog

25.03.2021

Introducing Workflow

Improve the way you organize design projects with increased collaboration, control, and oversight.

blogimage-product-update

Blog

25.03.2021

Product Roundup May 2019

Exciting updates on the product front, including a new stock image integration, plus enhanced customizations to fine-tune your digital assets and Brand Guidelines.

the-only-10-web-design-podcasts-you-need-in-your-ears

Blog

25.03.2021

The Only 10 Web Design Podcasts You Need in Your Ears

Podcasts are an engaging way to learn, be entertained and are a great medium for members of the web design community to express the passion, complexity and human element that exists in this cutting edge industry. But, with all of the podcasts out there, where do you start?

brand-guidelines-in-the-digital-world

Blog

25.03.2021

Brand Guidelines in the Digital World

A brand guideline can range from a few to a few hundred pages and is a complete representation of how a company acts, what it sounds and looks like.

7-best-sources-for-free-photoshop-files-bonus

Blog

25.03.2021

7 Best Sources for Free Photoshop Files + Bonus

Showcases are a great resource for inspiration. At a certain point you as a designer sometimes is lacking the intuition how to solve a specific design problem. We've collected our 7 most used resources for design inspiration, in order that it might help you as it helped us.

color-systems-and-how-to-use-them

Blog

25.03.2021

Color Systems & How to Use Them

There are quite some terms to define color. You may not need all of them, but in today’s world, it’s vital to know the color basics and their differences.

holidaycheck-style-guide

Blog

25.03.2021

HolidayCheck Style Guide

It's the small things that make a style guide special. As guidelines might be dry sometimes (it helps to make them interactive), I like the humorous way to explain stuff and the funny little notes which are spiked throughout the HolidayCheck style guide

the-age-of-authenticity-why-brands-need-to-get-real

Blog

25.03.2021

The Age of Authenticity: Why Brands Need to Get Real

Consumers are losing brand trust – they're searching for authenticity, but are coming up short. Here's how to win back their hearts by getting real.

why-voice-and-tone-belong-in-style-guides

Blog

25.03.2021

Why Voice & Tone Belong in Style Guides

Find out why brand voice and tone are so important to your brand, and learn how to build brand voice guidelines everyone will understand.

design-round-up-11-best-non-profit-website-designs

Blog

25.03.2021

Design Round-Up: 11 Best Non-Profit Website Designs

Modern nonprofits know how significantly web design can impact donations, brand awareness, and a variety of other critical success factors. Responsive designs with mobile-friendly layouts encourage visitors to support nonprofits, all while quickly educating them on the cause.

what-is-it-like-to-be-a-designer-at-a-startup

Blog

25.03.2021

What is it Like to be a Designer at a Startup?

For every web designer toiling away in the agency world, you may be wondering whether the grass is any greener on the other side. Specifically, you may want to know what the daily grind consists of at a startup, and whether it varies significantly from that of an agency designer.

what-would-banksys-style-guide-look-like

Blog

25.03.2021

What Would Banksy’s Style Guide Look Like?

Two decades have passed, and he remains an enigma, cloaked in secrecy, yet renowned across continents. His work sells for tens of thousands of dollars, some even being cut whole from walls in the street to be auctioned.

6-ways-youre-sabotaging-your-brand

Blog

25.03.2021

6 Ways You're Sabotaging Your Brand

Branding is one of the most important aspects of your business. It takes time and concerted effort. If done well, branding can turn your agency from the new kid on the block to a leader in your industry.

innovative-ways-for-brands-to-use-gifs

Blog

25.03.2021

Innovative Ways for Brands to Use Gifs

Even if you don't qualify as internet savvy, you've probably seen or heard about gifs. Gifs, or Graphics Interchange Formats, are image files that repeat continuously in a short loop. It's common to see gifs used for humor - for example, a quick gif of a cat falling down. However, gifs are no longer just a tool young folks use to make jokes on social media.

creating-your-design-brand-from-scratch

Blog

25.03.2021

Creating Your Design Brand From Scratch

If you’ve never done it before, building a design brand from scratch can be tricky. It’s easy to critique the look and feel of other brands (or their redesign) but it’s much harder to build the brand yourself.

gaining-brand-loyalty-on-a-shoestring-budget

Blog

25.03.2021

Gaining Brand Loyalty on a Shoestring Budget

At first glance, branding is a pricey endeavor for companies that are looking to express their values and gain a loyal customer base. You have to invest in a quality designer who can forge a logo and website that genuinely represent the brand.

14-of-the-happiest-brands-of-all-time

Blog

25.03.2021

14 of the Happiest Brands of All Time

Your brand and its employees can get happy, too, by seeing what these 14 brands – the happiest brands of all time – are doing right.

the-5-ws-of-doing-great-user-research

Blog

25.03.2021

The 5 W’s of Doing Great User Research

Sarah Doody explains in her guest post, which questions you have to ask doing a user research. Why is a user research important? When should you do research?

the-strategy-behind-rebranding

Blog

25.03.2021

The Strategy Behind Rebranding

Does your brand need to rebrand? Check out the strategies behind some of the biggest rebranding efforts from today's top companies to help you decide.

taming-the-newsroom-with-style-guides

Blog

25.03.2021

Taming the Newsroom With Style Guides

From the days of Julius Caesar to today, media outlets have been taming the newsroom with style guides. Consistency is of vital importance for all creative work, not just in newsrooms. The way your design looks when it is applied to the real world has a direct bearing on the perception of your brand's quality.

nasas-style-guide-sends-designers-into-orbit

Blog

25.03.2021

NASA’s Style Guide Sends Designers Into Orbit

The story of the logo’s journey through time (and space), as well as NASA’s brand guidelines, offers important lessons for today’s brand managers. NASA’s brand guidelines themselves are a thing of beauty and a joy to behold, a document that anticipates logo usage in literally any environment, including outer space.

going-global-how-to-take-your-brand-global

Blog

25.03.2021

Going Global: How to Take Your Brand Global

Your brand is more than just a skin over your marketing. It’s who you are, down to the bones. When your brand is successful, it’s the best feeling in the world. And like all good news, you want to share it with the world. It may be time to take your brand global.

7-designers-share-their-favorite-fonts

Blog

25.03.2021

7 Designers Share Their Favorite Fonts

Modernism changed the way we use typefaces today. Posters of the 19th century once used every square inch of whitespace; a rather elaborate approach to design. It often cluttered the page making them almost illegible. Today, however, the focus has drastically changed. “Less is more”, and designers favour clean, simple designs which includes a ton of whitespace with focus on simple fonts.

the-biggest-brands-on-instagram

Blog

25.03.2021

The Biggest Brands on Instagram

There’s no denying the marketing power behind Instagram’s platform — that’s why brands all across the globe are using it to reach their customers. Here are the biggest brands on Instagram right now.

may-the-force-be-with-the-star-wars-style-guide

Blog

25.03.2021

May the Force Be With the Star Wars Style Guide

With the recent cinematic release of the new installment of the Star Wars franchise, Star Wars Episode VII: The Force Awakens, and a surprising tweet from Lucasfilm Executive Pablo Hidalgo that unearthed a Star Wars style guide from years ago, we thought it would be a great opportunity to show what lessons we can learn about style guides from the Star Wars creative process.

the-secret-to-creating-a-cult-brand

Blog

25.03.2021

The Secret to Creating a Cult Brand

Learn how cult brands create fanatical loyalty among their customers, leading to sold-out products and communities built on sharing brand love.

how-cabify-strengthened-their-brand

Blog

25.03.2021

How Cabify Strengthened Their Brand

Ever since we started to work on the strategical and visual redefinition of the company, we’ve been using a digital platform, allowing us to organize our brand assets, and share them with employees and external agencies alike. That platform is Frontify.

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