FIAT 500: Has the product become its own brand?
Not a day goes by without the launch of a new car model. Recently, a specific detail of an updated vehicle has drawn my attention: its front emblem. Whereas virtually every vehicle’s nose features the brand logo, complemented by the model name at the back, this car proudly shows the latter on its grille: 500. These three digits are a statement — and a look at the tailgate reveals it’s one by FIAT. Now, contrary to the car’s predecessors, why does this primary badge show the type, not the brand?
