Discover the retrospective and key learning from our recent joint webinar with partner agency Bold and Adweek.

Companies that share a similar offering often have little space to differentiate themselves in terms of functionality. More than others, they have to highlight the emotional benefits that come with their products. Such businesses are highly interesting, because they reveal the essence of branding. The first example that comes to my mind is credit card brands. Let's take a closer look.

Brand-building software helps employees engage with your brand, which is essential for building brand recognition. Here’s how — and why it matters.

Is a 20+-year-old file format still the best home for your brand guidelines? Take your guidelines online so they’re easier to find, use, and update.

Discover the retrospective and key learning from our recent joint webinar with partner agency Bold and Adweek.