Blog
25.04.2023
Frontify's brand visionaries
Last year, we launched Paradigms, Frontify’s brand experience summit, to help forge a stronger connection between some of the movers and shakers in modern branding, allowing visionary thinkers to clink glasses, exchange ideas, and find new ways to look at old challenges. This year, we want to continue to shine the spotlight on people we think change branding and design — and celebrate their work beyond Paradigms. Frontify’s Brand Visionaries 2023 include 90 people from the US, Europe, and the DACH region (German, Austria, and Switzerland, where Frontify was born 10 years ago). These visionaries inspire, challenge, and help bring about the future of branding. And you may meet some of them at this year’s Paradigms in Lisbon.
Blog
06.06.2023
What leading brand infrastructure looks like
In this interview series, we delve into the concept of brand infrastructure — the team, assets, tech, and decision-making processes that enable top brands to excel in the branding space. Uncover the future of brand infrastructure through industry leaders sharing the building blocks of success and how to create a strong foundation. Learn how some of the strongest brands navigate this changing landscape, leverage tech, foster brand adoption and collaboration, and empower employees.
Blog
05.07.2023
AI’s impact on marketers and brands, according to 500 CMOs
We surveyed 500 chief marketing officers (CMOs) in the US and the UK to get a pulse on how the rise of generative AI is impacting their brands. Their responses paint a picture of excitement and caution: 74% of CMOs reveal that an unsolicited “fake brand partnership” would be their worst nightmare.
Blog
19.06.2023
Frontify acquires TwicPics: A brand new era for DAM
Frontify's acquisition of TwicPics creates a seamless brand management experience, merging asset delivery services and a leading DAM platform. This strategic move meets market demand for centralized solutions, enhancing brand efficiency while providing comprehensive, user-friendly brand management solutions.
01.06.2023
B&O: Rebranding from functional to experiential
We talk to two branding experts at high-end audio-visual company Bang & Olufsen (B&O): Paul Collins, Global Creative Director, and Matthew Bostock, Creative Lead, take us behind the scenes of the brand’s transition and transformative journey toward contemporary luxury.
Blog
16.05.2023
Maximize your DAM: Guide to metadata and tag setup
Implementing metadata and tags can be challenging: Even though you know — or have at least heard — that such processes can simplify workflows and user experience, starting such a process can feel daunting. We’re here to help. We’ll share all the information and best practices you need to set up efficient and effective tags and metadata.
Blog
24.04.2023
How to future-proof your brand: Authenticity, ethics, and connection across generations
Customer expectations are shifting fast. More than previous generations, Gen Z think of themselves as “true stakeholders” in the brands they buy. Brands need to work hard to build that relationship. We asked five leading brand experts across the globe how to build stronger relationships with modern customers. Here’s a sneak peek at their most important advice.
27.03.2023
Brand governance in the age of marketing transformation: Insights from leading brand experts
Delivering “on-brand” is hard. Consistent branding is already quite demanding within the borders of one country, but it holds even more complex challenges on a global level. Processes, tools, and proper communication are essential to ensuring the integrity of all brand values and maintaining creative freedom.
08.12.2022
6 brand localization tips from experienced brand marketers
Entering a new market means myriad opportunities to grow your brand. But setting up shop in a different country can also include challenges that have the potential to ruin years of careful brand building. To help marketers overcome any localization obstacles, we asked six experts for their tips on bringing brands to life in new markets.
Blog
14.03.2023
How to choose a DAM system - 4 concerns you may have
A digital asset management (DAM) platform can make handling brand assets easy, effective, and efficient. But choosing and implementing a DAM can be challenging: Outdated ideas no longer reflect the reality of modern systems. We’re here to show you why Frontify is the ideal partner to future-proof your brand with intuitive and secure DAM solutions.
Blog
20.02.2023
FIAT 500: Has the product become its own brand?
Not a day goes by without the launch of a new car model. Recently, a specific detail of an updated vehicle has drawn my attention: its front emblem. Whereas virtually every vehicle’s nose features the brand logo, complemented by the model name at the back, this car proudly shows the latter on its grille: 500. These three digits are a statement — and a look at the tailgate reveals it’s one by FIAT. Now, contrary to the car’s predecessors, why does this primary badge show the type, not the brand?
Blog
07.12.2022
IWC Schaffhausen: Being unique and staying relevant among luxury watch brands
The density of watch manufacturers in Switzerland is extremely high. In this crowded space, each brand needs to find its narrative sweet spot to survive. An interview with Christian Knoop, Chief Design Officer at IWC Schaffhausen, helps us better understand how seemingly subtle differences in storytelling can make a luxury watch brand unique.
Blog
10.05.2022
Visa & Mastercard: How Well Do These Brands Actually Tell Their New Story
Companies that share a similar offering often have little space to differentiate themselves in terms of functionality. More than others, they have to highlight the emotional benefits that come with their products. Such businesses are highly interesting, because they reveal the essence of branding. The first example that comes to my mind is credit card brands. Let's take a closer look.
Blog
11.05.2022
Creative Operations: How the New Kid on the Block is Shaking Things Up (in a Good Way)
DevOps, SalesOps, DataOps — there are dozens of job titles out there that blend Operations with traditional business roles. But these blended job titles are much more than just creative names. They also come with a unique set of responsibilities that are designed to help departments and teams run like well-oiled machines.
Blog
11.05.2022
Say Hello to the Brand Team of the Future (No Time Travel Needed)
Brand governance used to mean a small team of brand experts ruling over a brand with an iron fist — controlling the use of assets, putting a stamp of approval on every project, and rigidly enforcing guidelines across every team.
04.11.2021
How Agencies Partner With Frontify From Pitch to Presentation & Beyond
Most businesses don’t have the bandwidth to tackle rebranding, brand consolidation, and brand development projects on their own. Let’s explore some of the ways branding, digital marketing, and migration agencies are using Frontify to solve their biggest problems.
Blog
04.10.2021
How Every Team Helps Build Brands
When a lot of us think about branding, our thoughts often go straight to the marketing team. But beyond our marketers – today, building and nurturing a brand needs to involve the entire company. Discover how different teams can pitch in to build a memorable brand.
Blog
27.07.2021
Multi-Brand Architecture: Frontify's Holistic Approach
Discover our five pillars to multi-brand excellence, and how Frontify can accommodate any kind of brand architecture – no matter its complexity or organizational structure. Even the most elaborate and fast-growing companies can now fit into one single platform.
Blog
31.03.2021
Introducing Our New Brand Strategy
Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.
Blog
31.03.2021
Frontify Is Where Brands Live
Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.
Blog
06.07.2021
Frontify’s Launching a New Partner Program
Agencies, technology providers, and consultancies – they’ve always been an important partner for Frontify, playing a crucial role in the evolution of not only our own brand – but every strong brand out there. Now, let’s take that to the next level.
Product Resources
25.03.2021
Product Roundup February 2021
This month’s updates will speed up your brand-lifting content and budget decisions. From fast sign-on to advanced external content embedding and brand performance analytics, you’re equipped with powerful tools to get more done, faster.
Blog
25.03.2021
Managing Brand Image for a Competitive Edge: A Guide for Telecom Companies
Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.
Product Resources
25.03.2021
Product Roundup January 2021
January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.
Product Resources
25.03.2021
Frontify Launches the First Desktop App for Company Brand Content
A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.
Blog
25.03.2021
Tell a Better Brand Story With These Tips From Dave Gerhardt
Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.
Product Resources
06.04.2021
The Unfiltered Truth About Brand Performance with Analytics
Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.
Blog
25.03.2021
9 Brand Professionals' Hacks for Cross-Functional Collaboration
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
Blog
25.03.2021
How SRF Enable All Editorial Teams to Publish Social Media Content
We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use Digital & Print Templates to provide cross-team enablement with a central template system.
Blog
25.03.2021
A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page
As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?
Blog
25.03.2021
How Brand Consistency Drives Business Growth
It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.
Blog
25.03.2021
How to Manage Your Brand Perception
There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.
Blog
25.03.2021
Brand Perception: The Importance of Giving a Buck
In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.
Blog
25.03.2021
Examples of Brand Management Done Right
The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?