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Once upon a time... How storytelling makes each watch brand unique

Storytelling is key in branding. The narrative that comes with the brand offering taps into its unique characteristics: A good storyline touches on the things you want the audience to remember. On top of this, telling stories triggers emotions, which can make a brand more appealing. One perfect example of a category in which storytelling is essential is that of watchmaking. Let's talk timepieces.

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