Tenez-vous au courant des actualités liées à la gestion de la marque. Notre blog propose des contenus (en anglais) dans les domaines du branding, du design, du marketing et du développement d'entreprise. C'est aussi l'endroit où nous partageons les mises à jour de nouveaux produits et les actualités sur Frontify.
Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.
January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.
With increased consistency comes greater brand awareness, trust, and loyalty, which help tech companies stay ahead in a competitive industry. Let's talk about how that actually works.
With an online, cloud-based brand management solution, increasing consistency and improving brand awareness, trust, loyalty, and revenue is (a lot) easier.
Crafting brand management content that delights and informs is kind of our sweet spot. Get in the know with clever articles and insightful videos by sharing your email below.
2020 is coming to an end, and what a year it’s been. Looking back, we’ve got quite a few things to talk about on the product front.
Brand equity is the secret sauce that differentiates the most valuable brands from everyone else. To help you win the hearts of your customers, we’re breaking down everything you need to know.
A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.
Wondering how to get started with our Desktop app? We put together a handful of common ways to use this instant connection to your assets for more brand-building power than ever.
Brand management is typically all about the customer, but believe it or not, it's a game-changer for your employees too.
A Creative Cloud Libraries integration, updated Link Chooser, Collections in the Logo Library, and new temporary User Access Review capabilities.
Brand management is key to lead generation, sales, and customer loyalty, but you need the right tools to do it well. Enter brand management software.
Marketing has been around for a long time, but with brands taking center stage, it's time to make the shift to brand marketing.
We caught up with Yvo Casagrande, Brand Design Manager at Sennheiser, to talk about how they use the Frontify asset capabilities to provide cross-team enablement with a central system.
Our new integration with Adobe Creative Cloud Libraries is another milestone in elevating the value of brand for creative teams of all shapes and sizes, anywhere, always.
We caught up with Willem Haen, Brand Director at Frontify, to talk about how we use the Frontify asset capabilities to provide cross-team enablement with a central system.
Our Figma plugin helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.
A Figma integration, a Templafy partnership, and a bunch of useful updates to our Workspace, Publisher, and Libraries – this month’s product update is fire, to say the least.
We sat down with Remo Brunschwiler, Head of Product at Frontify, to talk about how Frontify asset management capabilities are designed to provide value today and in the future.
Your customers have a lot of potential when it comes to creating and maintaining your brand. Here's how to tap it.
The all-in-one home for brands and the solution to ‘document anarchy’ are tackling brand consistency and compliance challenges for businesses together.
There's a lot of information out there on branding. Luckily, we've got a brand dictionary to help you navigate it.
Ready to finally get clear on the definition of a brand? Here's what the experts have to say.
We’re back with the August Product Roundup. From a highly anticipated CMS integration to a new way to follow product updates, have a look at this detailed information of updates.
When Andrew Montalenti co-founded his web analytics company Parse.ly in 2009, the product he envisioned wasn’t remotely what it is today.
To attract top talent today, your brand has to stand out. And that starts with a thoughtfully articulated employee value proposition.
People crave purpose in the workplace. And believe it or not, the best way to give it to them is by creating, sharing, and living your brand values.
Looking to the SaaS community for inspiration and guidance, we’re regularly evaluating our security – pushing ourselves to the next level. Part of that journey is to become a member of the Cloud Security Alliance.
Everyone loves a good brand story. Here, we've got some tips to help you create one that will captivate employees and job seekers alike.
While retaining talent is important, it's just a start. To really tap into your employees' potential, you have to get your employees engaged in your brand.
Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.
Videos have become the most engaging format out there. So, let’s talk about how we can help you bring videos – seamlessly – from concept to publication.
Gone are the days when brands could sit back and wait for job seekers to come to them. If we want to win over talent today, we have to rethink our employer branding.
Whenever a person interacts with your brand, they’re going on a journey. They begin to form an opinion of your brand from the moment they see your logo and hear your name. And this journey continues when they see an ad, read your content, and finally make a purchase.
A consistent brand presentation across your platforms can increase revenue by 23%. However, since creating and maintaining a brand implies a collective effort, achieving brand consistency can be pretty challenging.
See how one graphic designer made his concept into a globally-ready brand with Frontify.
Everyone is becoming a creator! We built an integrated template system for the intersection between design, brand, and marketing – to streamline design and marketing operations.
The summer season starts with some new and useful features and integrations for you to enjoy: Our first video platform integration, Media Library enhancements, and much, much more.
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
What is a template system? Why do you need one? Most importantly, how do you go about creating it?
Whether you're fully remote or working with freelancers and satellite offices, you need an easy way to manage everyone and everything. We've got some ideas that might help.
We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use the Frontify Publisher to provide cross-team enablement with a central template system.
The best brands are consistent. But maintaining consistency across dozens of digital channels can be really tough. Unless, of course, you have a shared set of brand guidelines.
Making the switch to digital branding requires you to rethink and redo a lot of your current processes. But if you have the right toolset, the transition is super easy.
You've done the work to build a digital brand. So, now you're done, right? Not exactly. Now, you've got to maintain it.
With marketing messages flooding the internet, it's harder than ever to reach customers. But the solution isn't more marketing, it's digital branding.
Finding good advice for building a great internal communication program is difficult. We have the scoop for brand managers, here.
We often think of branding as being a company-led effort. But the results are greater when we give our employees the tools and know-how to lead.
Often, we put the responsibility of managing our culture on HR. But culture also has a powerful and ongoing impact on our brands.
Knowing you need a process for internal communication is only half the battle. Here we’ve put together a step-by-step guide to help you build it.
Internal communication is usually considered to be a valuable logistics and operations tool. But, believe it or not, it may actually be more valuable to our brands.
At Frontify, we’re proud to provide some of the world’s most exciting companies with brand management solutions, helping them stay consistent and work collaboratively across markets.
This month’s features came with some really exciting enhancements – from the ability to use Frontify assets in your office applications, or extended video controls, to another major CMS integration.
As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?
Brand-building gives a company a distinctive identity and personality that creates a unique perception in consumers’ minds to distinguish it from competitors.
It takes a lot of moving parts to make cross-functional collaboration work. We’ve compiled a list of great tools to make it all work a little smoother.
Brand managers are often burdened with the responsibility of managing everything related to the brand image. But what would happen if that changed?
We often don’t think of goals in the context of branding. But doing so may just be the key to getting teams and departments to work better together.
Whether you want to improve cross-functional collaboration in your organization or you’re new to it, we’ve got some ideas to help you raise your game.
You need the buy-in of all your employees to create powerful brand experiences. And, believe it or not, cross-functional collaboration is the key.
It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.
Whether your business is fully distributed, partially remote or sharing a single office space, it’s vital to have a plan in place for communicating effectively.
Whether you're communicating within your team or with an external agency you’ve partnered with, it’s crucial to make sure you communicate company news and progress to the right stakeholders.
Regardless of our job function, we all have a desire to make work faster, simpler, and more effective. The problem is, the way we work doesn’t usually reflect that mentality.
Often, when we talk about team silos, it’s in the context of breaking them down to improve communication across an organization. But what if we’re looking at it wrong?
Regardless of your job function and team composition, it’s important to have a solid tool stack to keep you organized, communicating effectively and working productively.
When we talk about asset management, we generally refer to Digital Asset Management as the solution of choice. Sure, it’s a great tool for storing and managing digital assets in one centralized location. But is that really enough?
There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.
In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.
There’s no denying that branding is a highly complicated process. With hundreds of content, design, product, and marketing touchpoints, it takes a lot of work and people to create a seamless experience for customers.
It’s time. You’ve got the go-ahead to proceed. You’ve rolled up your sleeves, assembled your team, and gathered materials for a brand audit.
From a sweet integration enabling print on demand services directly through Frontify, to little tweaks that will make your daily ops that much simpler, catch the latest updates in this monthly recap.
From the branding of livestock to being a personal identifier, brands have become (and continue to be) a critical component to a company’s public perception and overall business success.
Create best-in-class print material on-demand with our Gelato integration, enabling you to order globally and print locally directly from your brand’s single source of truth.
Ensuring that the work of an entire organization is centralized – and subsequently made visible to everyone – is key in creating quality brand touchpoints. This is the story about how the City of Chicago championed brand operations.
New year, even better platform. In the first month and a half of 2020, we've rolled out several updates and enhanced functions for you to enjoy – including the missing piece to help you bridge the design-to-development gap.
It’s still full steam ahead on the product front. This month’s updates include a lineup of newbies like a content integration, document library, and usability improvements.
The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?
In simplest terms, brand management is the oversight and maintenance of a collective impression of a product or company – fundamentally linked to every facet of a business.
A message from Roger on what the $22.3M investment means for the future of Frontify, and most importantly, you.
Frontify looks to accelerate growth and development of the brand management platform while expanding its worldwide reach with Series B funding.
For many, the line between brand management and marketing can be a little fuzzy. After all, both play an integral role in the development of a brand.
The life of a content producer just got a whole lot easier. Now, you can embed media assets from your Frontify Libraries directly to your Contentful entries.
2019 has been a non-stop ride of new product rollouts, enhanced features, and integrations with your favorite native tools. Take a look back at Frontify's year on the product front in this video recap.
At the recent Brand Bites NYC event, our expert speakers explored how internal empathy can improve collaboration across brand, marketing, and design teams.
We’re pleased to give you a first look at the Document Library. The newest member of our library family lets you host all your office files in one dedicated place.
We’re back with a couple of exciting updates for October – among them, an impressive feature to enhance your design-to-development process and a new CMS integration.
Having a strong brand offers multiple advantages for a business. When creating and maintaining a strong brand; nothing is more important than being brand consistent.
Implement our new Inspect Mode to set up a seamlessly centralized design-to-development workflow, previously restricted by tiresome back and forths between a multitude of local tools.
So you want to do a rebranding? That’s some top-drawer stuff. Before you take your first steps, it’s important to be clear about what (and why) you’re rebranding.
A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key.
Once your rebranding strategy is set, it's time to start the rebranding process. These are the brand components you need to focus on first.
A brand is a representation of who you are as a business, and how you’re perceived. A brand is complex and emotionally boundless, which makes reducing a rebrand to ‘some changes in visuals’ pretty absurd.
If you’re about to start a rebrand project, it’s important to know what to expect in terms of duration and costs. This article aims to give you a rough estimate.
Learn to recognize the nuances between these rebranding approaches to see how your brand resiliency, preparedness, and strategy stack up.
A lot of people see a rebrand as a project ending with a roll-out. But no matter the extent of research made beforehand, now is where it needs to get challenged.
Strategic brand management is meant to support companies in getting (or improving) brand recognition, boosting revenue, and achieving long-term business goals.
We recently ran a visual branding contest and were incredibly impressed with the epic talent in the Dribbble community – with amazing results mixing strategy and design.
Are You Using Correct Color Codes? Probably Not — And Here's Why.
Our Sketch Integration helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.
Product development is not just about crossing the finish line – it’s about seamlessly executing each step along the way, including the handoff from concept to code.
Enabling brands to reach their full potential is what we’re all about, but that quest isn’t limited to our customers – it’s what we want for our brand, too.
We’ve got some really exciting product updates this month, ensuring massive time-savings, while helping you stay on-brand in daily design and marketing ops.
The Frontify plugin for Adobe XD connects living brand assets from the centralized brand management platform directly to the native environment of the popular design tool for a seamless workflow.
A warm farewell to former CEO Andreas Fischler as Roger Dudler takes on the role with big ambitions for the future.
Today is an exceptional day for us, as we raised $8.3 million as part of our Series-A funding led by Blossom Capital, along with our pre-existing angel investors.
The brand-spankin’ new Frontify plugin for Adobe XD streamlines creative flow, enabling access to brand assets directly in the design environment.
The all-in-one brand management software company expands its global presence with a third location – first in the US – in New York City.
The expert behind our recent rebrand shares wisdom and learnings in choreographing the extensive project, ensuring our brand’s consistency.
Huddle up your different teams, because the updates of June cover something for everyone – from the Style Guide to the backend of your Workspace, and even Libraries.
Our new and exciting US-team officially opened up our New York office by hosting around 150 guests at a special event in celebration of our American market launch.
Brand management platform Frontify has raised new funding, led by venture capital firm Blossom Capital, with plans to build more products and expand to the US.
Our driving force is to enable everyone and all brands to be their very best. Expanding our plan offerings means we can do just that.
With 550+ employees spread across six locations, digital agency Namics often juggles hundreds of clients – along with their unique complexities and challenges.
Advice isn’t tough to come by, but valuable branding knowledge? That’s a different story. Our experts share their pieces of brand wisdom.
There’s no “me” in rebranding. Meet some of the many faces behind our brand reboot as they share unique perspectives and how they contributed to the project.
Technological advancements in recent decades triggered a need for robust digital asset management solutions, and in recent years we've been busy making our DAM the tops.
We’re gearing up our booth for three days at Interaction 19 in Seattle, where designers, theorists, and industry leaders meet for "Design in the Wild."
The excitement is building as we near the finish line on a big initiative. Wondering what that might be? Hint: the Big Apple's not as far away as it seems.
This is the year for brand management. With more than a few trends to keep in mind, the important part is making a conscious effort to control the process.
Our brand management platform played a vital role in our rebranding – a shared project environment and the place all our brand essentials call home.
Have you been looking for a solution where you can simply discuss and specify your Balsamiq mockups?
Exciting updates on the product front, including a new stock image integration, plus enhanced customizations to fine-tune your digital assets and Style Guides.
Podcasts are an engaging way to learn, be entertained and are a great medium for members of the web design community to express the passion, complexity and human element that exists in this cutting edge industry. But, with all of the podcasts out there, where do you start?
A brand guideline can range from a few to a few hundred pages and is a complete representation of how a company acts, what it sounds and looks like.
What is Frontify? Think of a translator. A translator between Webdesign-ish and Webdevelop-ish.
Showcases are a great resource for inspiration. At a certain point you as a designer sometimes is lacking the intuition how to solve a specific design problem. We've collected our 7 most used resources for design inspiration, in order that it might help you as it helped us.
There are quite some terms to define colour. You may not need all of them, but in today’s world it’s vital to know the colour basics and its differences.
It's the small things that make a style guide special. As guidelines might be dry sometimes (it helps to make them interactive), I like the humorous way to explain stuff and the funny little notes which are spiked throughout the HolidayCheck style guide
Modern nonprofits know how significantly web design can impact donations, brand awareness, and a variety of other critical success factors. Responsive designs with mobile-friendly layouts encourage visitors to support nonprofits, all while quickly educating them on the cause.
For every web designer toiling away in the agency world, you may be wondering whether the grass is any greener on the other side. Specifically, you may want to know what the daily grind consists of at a startup, and whether it varies significantly from that of an agency designer.
Frontify shines a spotlight this time around on Jane Portman, an independent UI/UX consultant from Russia who helps SaaS founders build focused, profitable products. She enjoys writing and speaking at events, but most of all she likes to solve real-life business problems with smart UI design.
Two decades have passed, and he remains an enigma, cloaked in secrecy, yet renowned across continents. His work sells for tens of thousands of dollars, some even being cut whole from walls in the street to be auctioned.
Branding is one of the most important aspects of your business. It takes time and concerted effort. If done well, branding can turn your agency from the new kid on the block to a leader in your industry.
Even if you don't qualify as internet savvy, you've probably seen or heard about gifs. Gifs, or Graphics Interchange Formats, are image files that repeat continuously in a short loop. It's common to see gifs used for humor - for example, a quick gif of a cat falling down. However, gifs are no longer just a tool young folks use to make jokes on social media.
We loved having the opportunity to speak with Erin and have her share her journey from art to commerce and design to brand strategy with us. Here’s hoping her diverse path will show that creativity knows no bounds and whether it’s expressed through words of visual design, it still has the power to move people towards action. Get ready to #TapIntoYourIdentity!
If you’ve never done it before, building a design brand from scratch can be tricky. It’s easy to critique the look and feel of other brands (or their redesign) but it’s much harder to build the brand yourself.
At first glance, branding is a pricey endeavor for companies that are looking to express their values and gain a loyal customer base. You have to invest in a quality designer who can forge a logo and website that genuinely represent the brand.
Get happy with 14 of the happiest brands of all time.
Sarah Doody explains in her guest post, which questions you have to ask doing a user research. Why is a user research important? When should you do research?
Find out why brand voice and tone are so important to your brand, and learn how to build brand voice guidelines everyone will understand.
Consumers are losing brand trust – they're searching for authenticity, but are coming up short. Here's how to win back their hearts by getting real.
The story of the logo’s journey through time (and space), as well as NASA’s brand guidelines, offers important lessons for today’s brand managers. NASA’s brand guidelines themselves are a thing of beauty and a joy to behold, a document that anticipates logo usage in literally any environment, including outer space.
Frontify loves agencies - big and small. It has to be said though, that some of the best creative work is being done beyond the “traditional” agency network by those who are outside the fold.
Does your brand need to rebrand? Check out the strategies behind some of the biggest rebranding efforts from today's top companies to help you decide.
Your brand is more than just a skin over your marketing. It’s who you are, down to the bones. When your brand is successful, it’s the best feeling in the world. And like all good news, you want to share it with the world. It may be time to take your brand global.
Modernism changed the way we use typefaces today. Posters of the 19th century once used every square inch of whitespace; a rather elaborate approach to design. It often cluttered the page making them almost illegible. Today, however, the focus has drastically changed. “Less is more”, and designers favour clean, simple designs which includes a ton of whitespace with focus on simple fonts.
This time around Frontify spoke with Amandah Wood from Ways We Work - a digital publication “focused on telling stories and getting first-hand accounts of how people do the work they love.” Amandah has a diverse background and from this, has been able to connect with many in the new media, technology, design and entrepreneurial space.
From the days of Julius Caesar to today, media outlets have been taming the newsroom with style guides. Consistency is of vital importance for all creative work, not just in newsrooms. The way your design looks when it is applied to the real world has a direct bearing on the perception of your brand's quality.
Ever since we started to work on the strategical and visual redefinition of the company, we’ve been using a digital platform, allowing us to organize our brand assets, and share them with employees and external agencies alike. That platform is Frontify.
There’s no denying the marketing power behind Instagram’s platform — that’s why brands all across the globe are using it to reach their customers. Here are the biggest brands on Instagram right now.
With the recent cinematic release of the new installment of the Star Wars franchise, Star Wars Episode VII: The Force Awakens, and a surprising tweet from Lucasfilm Executive Pablo Hidalgo that unearthed a Star Wars style guide from years ago, we thought it would be a great opportunity to show what lessons we can learn about style guides from the Star Wars creative process.
It’s a brand manager’s dream come true. Loyal customers gather in a park each Sunday to admire each other’s purchases, swap stories about their products, and share their passion for your branded merchandise. A fantasy or reality? With cult brands, it’s a reality and more.
At Frontify, we continuously strive to add new and exciting features.
There are probably more than a few billion logos -- or whatever you want to call them -- on earth, and that’s if you just count restaurants, fashion, and retail brands. The massive, Mount Everest-sized question is: ‘How do you judge a good logo?’
Having a strong brand is all about consistent and recognizable company expressions; to offer not only products and services but also meaning. In many ways, a strong brand is the nucleus of a company's success.
Too often digital projects are plagued with problems because organizations fail to realize they must handle them differently.
It is common to see an organization undertake a massive redesign project to launch a new website, and for one shining moment, it is perfect. Then the money dries up, and people move on.
Delivering great digital services is complicated. It involves several specialists working together. Designers, developers, copywriters, marketers, business analysts, the list could, and does, go on.
Yeah, the title might be a bit ungracious, I know. But look, you should have digitalized your brand guidelines yesterday. The arguments are overwhelming – let me show you why.
You perfected your brand guidelines, but you keep finding off-brand content. Find out why and what you can do to solve your consistency problems.
Scalable brand management software hadn’t really been used in South Africa before now, so when Praekelt designed and built a brand site for Absa Bank, it wasn’t just a new era for them, it was a new era for branding.
Many brand managers believe they’ve got the toughest job in the world. That’s right. Brand management doesn’t require a six-pack, nevertheless; six brains would be quite helpful, seeing that the job is hard to beat in terms of complexity.
Happiness comes from the little things in life. Sometimes, when we bring smaller features of the Frontify Style Guide to light, we notice a small spark in the eyes of our users. Indeed, there are quite some things you can do with our Style Guide, which you might not yet know.
We continually strive to improve our products. In the last couple of weeks, some exciting Media Library features have been revealed. Read along to learn about them.
The value of design principles for improving your efficiency in delivering digital projects is not something you should underestimate.
Success with digital principles lies in having near-universal support for them as standards upon which your company's digital future can be built.
From the early days of Frontify to finding our stride, our brand has come a long way – but we’re still just getting started.
A lot has been going on at the product front since the beginning of 2019. This first part of our product roundup two-piece presents our latest product improvements.
The second part of our April Product Roundup expands on the newest features and modules, saving you time and enhancing the way you work with icons and assets.
When you're developing for Touch devices, you might want to test interactions directly in your browser.
Enable our Segment Integration to track visitors in Google Analytics, Adobe Analytics and many more.
Today most of the front-ends built today are already structured into different components. Sometimes in a consistent way, sometimes not.
We all know pixel-based font sizes defined in px. But, with the rise of responsive design, it became popular to use relative font sizes defined in a unit called em.