Brand Reboot: The Aspects of Involvement

Posted 3 months ago by Shannon Healey

There’s no “me” in rebranding. Meet some of the many faces behind our brand reboot as they share unique perspectives and how they contributed to the project.

Our brand reboot was a collaborative effort in every sense of the word. The project required a range of disciplines and varying degrees of involvement, with many teams playing a part. From early discussions and workshops, to establishing guidelines and creating new brand materials – then documenting and launching – hear from the people that made it happen.

This is the first video in our Frontify Brand Reboot series – stay tuned for more soon. In the meantime, take a deeper look at our process and read up on what to know before you begin a rebrand of your own.

Shannon Healey

Content Creator