Podcast: Why Ethical Branding Matters
Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to continuously deliver on it? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst from Swedish agency, Snask, as we discuss the value of ethical branding, and how you can turn your company beliefs into positive change.
How to Build a Recognizable Brand Identity That Sets You Apart from Your Competitors
Some might think that their logo and color palette are the brand identity. But these are simply one of many ways you can visually present your brand. They're not, in fact, your brand identity.
The Agency/Brand Disconnect: Finding a Way Forward
The relationship between agencies and marketers is evolving. New research reveals widespread brand dissatisfaction with agencies. But there’s light at the end of the tunnel: There are also clear ways for agencies to bring value back to their clients.
Product Roundup Q3: Fall 2021
Bye bye sunshine, hello new products! It's time for our post-Summer Product Roundup of the Frontify platform. New apps, new integrations, and a whole load of improvements have been added to our platform to increase collaboration and keep those productivity levels up this Fall.
How to Tackle Brand Consistency Challenges with a Single Source of Truth
A consistent brand presentation across your platforms can increase revenue by 23%. However, since creating and maintaining a brand implies a collective effort, achieving brand consistency can be pretty challenging.
9 Brand Professionals' Hacks for Cross-Functional Collaboration
Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.
Frontify Is Where Brands Live
Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.
Introducing Our New Brand Strategy
Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.
How to Create a Great Brand Experience That Will Support Your Growth
Whenever a person interacts with your brand, they’re going on a journey. They begin to form an opinion of your brand from the moment they see your logo and hear your name. And this journey continues when they see an ad, read your content, and finally make a purchase.
Tell a Better Brand Story With These Tips From Dave Gerhardt
Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.Read More
Head of Marketing & Sponsoring
How Brand Management Software Can Solve Modern Agency Challenges
In order to succeed, creative agencies have had to learn to adapt to change. With our free guide, you'll be able to overcome many of the modern agency challenges, to strengthen your agency brand.Read More
Modern Solutions: Let’s Talk About a DAM Evolution
According to an IDC whitepaper, workers spend “16% of their time searching for information” and assets they need but only find them 56% of the time. This means that 44% of the time, employees are wasting their effort on low-value activities, such as re-creating brand assets. The launch of the new Frontify for Desktop App will change that. Discover how in our upcoming webinar.
How to Manage Your Brand Across All Teams
Essentially, a brand is how they feel about you. In an era of personalization, people aren’t looking for a product anymore – but a purpose. This makes it even more crucial for companies to work on their brand, and ensure consistency, not only in design and marketing, but across the board. To start creating solid brand experiences, and boost your business, the entirety of your organization needs to collaborate – and work as one.
Better Brand Control Through a Centralized Template System
As marketers, designers, and brand managers of today are facing a fast-paced brand world – keeping up with producing high-quality and on-brand assets for each and every channel – time is a very rare commodity In this webinar, learn how to streamline marketing operations with a template system
A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page
As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?
Brand Platform Examples
Our software truly does fit any type of business – regardless of size or unique branding needs. But don't take our word for it: See how other companies built their brand management platform to work just the way they need it to – including guidelines, asset libraries, and projects.Read More
Brand Perception: The Importance of Giving a Buck
In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.