The Agency/Brand Disconnect: Finding a Way Forward
The relationship between agencies and marketers is evolving. New research reveals widespread brand dissatisfaction with agencies. But there’s light at the end of the tunnel: There are also clear ways for agencies to bring value back to their clients.
About this Report
In a study we conducted in cooperation with Ad Age Studio 30, which surveyed agencies and CMOs about their expectations and satisfaction rates when working together, we could see clear patterns of how differently brands and agencies view their roles.
Get Key Insights About:
- The paradox of who should really own the brand strategy (agency or client)
- The clear satisfaction gap between clients and agencies today
- How to improve the relationship between agencies and their clients
- What the future of creative agencies might look like and how to succeed
Global CEO at Butchershop Global