Mastering Digital Asset Management Workflows

Brand portals: Elevate your organization’s branding

Employer branding: Attracting and retaining top talent

Discover effective strategies for enhancing your employer branding. Attract, engage, and retain top talent for business success

Frontify's brand visionaries

Last year, we launched Paradigms, Frontify’s brand experience summit, to help forge a stronger connection between some of the movers and shakers in modern branding, allowing visionary thinkers to clink glasses, exchange ideas, and find new ways to look at old challenges. This year, we want to continue to shine the spotlight on people we think change branding and design — and celebrate their work beyond Paradigms. Frontify’s Brand Visionaries 2023 include 90 people from the US, Europe, and the DACH region (German, Austria, and Switzerland, where Frontify was born 10 years ago). These visionaries inspire, challenge, and help bring about the future of branding. And you may meet some of them at this year’s Paradigms in Lisbon.

Digitale Markenrichtlinien

Markenrichtlinien können ganz unterschiedlich umfangreich sein und von wenigen Seiten bis zu einigen hundert reichen. Für alle gilt jedoch, dass sie umfassende Informationen dazu enthalten, wie eure Marke repräsentiert werden soll – in Wort, Schrift und Design.

DAM vs CMS: Key differences explained

Explore the key differences between DAM and CMS. Understand their unique features, use cases, and how to choose the right system for your needs.

What leading brand infrastructure looks like

In this interview series, we delve into the concept of brand infrastructure — the team, assets, tech, and decision-making processes that enable top brands to excel in the branding space. Uncover the future of brand infrastructure through industry leaders sharing the building blocks of success and how to create a strong foundation. Learn how some of the strongest brands navigate this changing landscape, leverage tech, foster brand adoption and collaboration, and empower employees.

AI’s impact on marketers and brands, according to 500 CMOs

We surveyed 500 chief marketing officers (CMOs) in the US and the UK to get a pulse on how the rise of generative AI is impacting their brands. Their responses paint a picture of excitement and caution: 74% of CMOs reveal that an unsolicited “fake brand partnership” would be their worst nightmare.

Design System vs Style Guide - Understanding the differences

Style guides and design systems help stakeholders understand the brand and how to bring it to life. But while one informs creative choices, the other serves a functional design purpose.

Kreativität und Kontrolle: Verleiht eurer Marke Ausdruck, ohne Abstriche bei der Konsistenz zu machen

Generationsübergreifendes Marketing: 7 Tipps, um Generationen X bis Z richtig anzusprechen

Jede Generation hat spezifische Vorlieben und Kaufgewohnheiten. Um mit eurem Marketing mehr Wirkung zu erzielen, müsst ihr die Unterschiede und Gemeinsamkeiten der Generationen kennen und verstehen.

10 reasons you should continue investing in your brand during a recession

The only way out is through. This quote rings true for riding a rollercoaster and managing a brand through a recession.

Frontify acquires TwicPics: A brand new era for DAM

Frontify's acquisition of TwicPics creates a seamless brand management experience, merging asset delivery services and a leading DAM platform. This strategic move meets market demand for centralized solutions, enhancing brand efficiency while providing comprehensive, user-friendly brand management solutions.

What is brand architecture? Models and examples

Brand architecture is the strategic design of a brand's hierarchy and relationships. Discover examples and models to strengthen your brand strategy.

Brand communication: How to connect with your audience

Is your brand struggling to break through the noise? You’re not alone. Every day, countless businesses are vying for consumers’ attention, making it increasingly challenging to stand out in a crowd.

How to create great logo guidelines (according to 7 experts)

Logo guidelines explain the significance of the company logo and provide rules and advice specific to its use. More importantly, they help minimize inconsistencies that hurt logo and brand recognition.

B&O: Rebranding from functional to experiential

We talk to two branding experts at high-end audio-visual company Bang & Olufsen (B&O): Paul Collins, Global Creative Director, and Matthew Bostock, Creative Lead, take us behind the scenes of the brand’s transition and transformative journey toward contemporary luxury.

What is media asset management?

Explore how media asset management boosts productivity, security, and collaboration by transforming unmanaged media into valuable assets.

What is a brand workshop? (+ 6 exercises to run)

Explore our guide on brand workshops. Learn their benefits and discover six exercises to shape your brand's identity.

Metadaten und Tags zur optimalen Nutzung eures Digital Asset Management-Systems

Metadaten und Tags können Arbeitsabläufe sowie Endnutzererlebnisse optimieren, aber das richtige Aufsetzen dieser Prozesse kann herausfordernd sein. Um euch hierbei zu unterstützen, haben wir wichtige Informationen und Best Practices für euch zusammengetragen, die ihr für eine reibungslose und effektive Implementierung eurer Metadaten und Tags benötigt.

Style Guide: How to create your brand's playbook

A brand style guide is a document that outlines the visual and messaging elements that represent a brand. Check out examples to see how it can establish consistency and improve brand recognition.

4 examples of brands taking over the metaverse (+ the secret of their success)

Brands like Nike and Manchester City are already embracing the Metaverse. And paying attention to what they’re doing can help you with your own brand marketing.

Authentizität, Ethik & Generation Z: Wie du deine Marke zukunftssicher machst

Die Erwartungen der Kunden ändern sich heute schnell. Mehr als frühere Generationen sieht sich die Gen Z als „echte Stakeholder" der Marken, die sie kauft. Sie erwarten, dass sie eine „echte Beziehung" zu den Unternehmen aufbauen, nicht nur eine transaktionale Verbindung.

Was ist Brand Engagement und wie kann es eurem Unternehmen nutzen?

Wenn sich eure Kund:innen sowie euer Team nicht mit eurer Marke auseinandersetzen, ist es schwer, das Wachstum des Unternehmens voranzubringen. Der Aufbau von Brand Engagement ist der Schlüssel, um die Bekanntheit und Loyalität eurer Marke zu steigern.

Markenmanagement: Von Vorteilen über Beispiele bis hin zur Strategie

Markenmanagement, oder Brand Management, umfasst alle Aktivitäten und Strategien, die für den Aufbau und Erhalt eines positiven Images eurer Marke notwendig sind.

Brand Governance und Enablement: So geht Markenführung im digitalen Zeitalter

Im Bereich der Markenführung ist es Zeit für Veränderungen. Der Kontrollansatz hat ausgedient; die Zukunft liegt im sogenannten Enablement. Mehr dazu in diesem Artikel.

Brand storytelling: What it is and how to do it

Brand storytelling can be why customers choose your brand or why people want to work with you. But what is it and how do you start telling your brand story?

Aufbau einer ethischen Marke: Ein vollständiger Leitfaden

Entdecke den vollständigen Leitfaden zum Aufbau einer ethischen Marke. Entdecken Sie Strategien und Prinzipien zur Förderung von Vertrauen, Loyalität und positiver Wirkung.

Brand Governance in Zeiten des Marketingwandels - Insights führender MarkenexpertInnen

Lese unsere Zusammenfassung vom Webinar: „Markentreues“ Handeln ist schwer. Eine konsistente Markenführung ist bereits innerhalb der Grenzen eines Landes ziemlich anspruchsvoll – birgt auf globalem Level jedoch viel komplexere Herausforderungen. Um die Integrität aller Markenwerte zu gewährleisten und gleichzeitig die kreative Freiheit zu wahren, sind Prozesse, Tools und die richtige Kommunikation essentiell.

6 brand localization tips from experienced brand marketers

Entering a new market means myriad opportunities to grow your brand. But setting up shop in a different country can also include challenges that have the potential to ruin years of careful brand building. To help marketers overcome any localization obstacles, we asked six experts for their tips on bringing brands to life in new markets.

Brand localization vs. standardization: Which is the best approach for you?

When you enter a new market, should you localize your brand to connect with local preferences, standardize to strengthen global brand recognition, or both?

The 3 most common brand problems that make it impossible to grow your business

A brand is built by the people. But what happens when employees don’t feel like they’re part of the brand? You can quickly run into some growth problems.

6 localization examples from leading global brands

Brand localization isn’t just about avoiding mistranslations and cultural faux pas. It’s about building trust in, and ownership of, your brand.

The 7-step guide to translating your brand for local markets

Moving into new markets offers companies new opportunities to grow. In the current high-inflation environment, 15% of US-based CMOs are looking to add new markets to strengthen their company’s position.

Wie wähle ich das richtige DAM System - 4 Bedenken, die du haben könntest

Eine Digital Asset Management (DAM)-Plattform kann den Umgang mit Markenwerten einfach, effektiv und effizient gestalten. Aber die Auswahl und Implementierung eines DAM kann eine Herausforderung sein: Überholte Vorstellungen entsprechen nicht mehr der Realität moderner Systeme. Wir möchten dir zeigen, warum Frontify der ideale Partner ist, um deine Marke mit intuitiven und sicheren DAM-Lösungen zukunftssicher zu machen.

FIAT 500: Has the product become its own brand?

Not a day goes by without the launch of a new car model. Recently, a specific detail of an updated vehicle has drawn my attention: its front emblem. Whereas virtually every vehicle’s nose features the brand logo, complemented by the model name at the back, this car proudly shows the latter on its grille: 500. These three digits are a statement — and a look at the tailgate reveals it’s one by FIAT. Now, contrary to the car’s predecessors, why does this primary badge show the type, not the brand?

We cracked G2 Crowd's top 50 list

G2's annual Best Software Awards have been released. We're thrilled to share that we're #40 on the list of top Content Management Products for 2023.

From startup to IPO: 7 steps to build a successful brand

At Paradigms 2022, Olga Andrienko, VP of Brand Marketing at Semrush, shared seven key steps to help brands navigate their growth trajectory from startup to IPO.

IWC Schaffhausen: Being unique and staying relevant among luxury watch brands

The density of watch manufacturers in Switzerland is extremely high. In this crowded space, each brand needs to find its narrative sweet spot to survive. An interview with Christian Knoop, Chief Design Officer at IWC Schaffhausen, helps us better understand how seemingly subtle differences in storytelling can make a luxury watch brand unique.

Visa & Mastercard: How Well Do These Brands Actually Tell Their New Story

Companies that share a similar offering often have little space to differentiate themselves in terms of functionality. More than others, they have to highlight the emotional benefits that come with their products. Such businesses are highly interesting, because they reveal the essence of branding. The first example that comes to my mind is credit card brands. Let's take a closer look.

Warum PDF-Richtlinien nicht mehr zeitgemäß sind – und was sich stattdessen anbietet

Ist ein über 20 Jahre altes Format tatsächlich die beste Option für eure Markenrichtlinien? Cloudbasierte Dokumente lassen sich einfach und schnell finden, anwenden und aktualisieren.

Designing Better Employer Branding: A Retrospective with Frontify Partner Bold

Discover the retrospective and key learning from our recent joint webinar with partner agency Bold and Adweek.

Unlocking Brand Differentiation: 10 Real-Life Examples

46% of customers can’t tell the differences between most brand experiences, so here are 10 proven ways to set yourself apart from your competitors.

What Is Brand Building & When Should You Start Investing in Your Brand?

Brand building generates awareness of your company, values, and products and helps you present a consistent identity to the market.

Creative Operations: How the New Kid on the Block is Shaking Things Up (in a Good Way)

DevOps, SalesOps, DataOps — there are dozens of job titles out there that blend Operations with traditional business roles. But these blended job titles are much more than just creative names. They also come with a unique set of responsibilities that are designed to help departments and teams run like well-oiled machines.

Say Hello to the Brand Team of the Future (No Time Travel Needed)

Brand governance used to mean a small team of brand experts ruling over a brand with an iron fist — controlling the use of assets, putting a stamp of approval on every project, and rigidly enforcing guidelines across every team.

So optimierst du dein Brand Portal

Unternehmen, die wachsen wollen, brauchen ein Brand Portal - eine Online-Plattform, die das Organisieren, Sichern und Teilen deiner Markenrichtlinien und -werte ermöglicht. Um dir dabei zu helfen, dein Markenportal zu bewerten und zukunftssicher zu machen, haben wir eine Übersicht und eine Umfrage erstellt, die die kritischen Elemente eines solchen Portals beleuchten.

What is Brand Strategy? And How to Create a Strong One

Is your brand clearly identifiable by customers? Do all your employees understand the goals of your brand? If the answer to either question is no, you may need to define or redefine your brand strategy.

How Agencies Partner With Frontify From Pitch to Presentation & Beyond

Most businesses don’t have the bandwidth to tackle rebranding, brand consolidation, and brand development projects on their own. Let’s explore some of the ways branding, digital marketing, and migration agencies are using Frontify to solve their biggest problems.

What is Brand Ownership & Why Is It Important For Your Company?

Your brand isn’t built in a day. Building a strong brand is an ongoing project that requires buy-in and ownership from your whole team.

What is Brand Building?

Brand building increases trust and recognition for your company. Invest in brand as early as possible to improve customer perception of your company.

Brand Guidelines: How to create them + 5 examples

Companies need to develop comprehensive brand guidelines to present a recognizable brand identity and improve the consistency of their content.

What is Brand Voice? (And why you need one)

Your brand voice is a big part of your brand identity and image. Set yourself apart from competitors by making your voice as strong as possible.

7 Major Benefits of Strong Branding

Discover the 7 compelling reasons why a strong brand is crucial for your business success. Elevate your brand and attract loyal customers today.

How Every Team Helps Build Brands

When a lot of us think about branding, our thoughts often go straight to the marketing team. But beyond our marketers – today, building and nurturing a brand needs to involve the entire company. Discover how different teams can pitch in to build a memorable brand.

Multi-Brand Architecture: Frontify's Holistic Approach

Discover our five pillars to multi-brand excellence, and how Frontify can accommodate any kind of brand architecture – no matter its complexity or organizational structure. Even the most elaborate and fast-growing companies can now fit into one single platform.

Brand Governance und Enablement: So geht Markenführung im digitalen Zeitalter

Im Bereich der Markenführung ist es Zeit für Veränderungen. Der Kontrollansatz hat ausgedient; die Zukunft liegt im sogenannten Enablement. Mehr dazu in diesem Artikel.

How University Research Can Help Build Products (That Your Users Didn’t Know They Needed)

Developing new products is a tough exercise, especially in a field that’s widely undiscovered. A partner in crime – like a university – can open up new possibilities.

A Special Message About Our Series C

We’ve come a long way since our start in 2013 and are so proud to reach this new milestone for Frontify with the amazing support from all of you.

Frontify Raises $50M in Series C Funding Led by Female Founded Revaia

Funding will fuel growth for the brand management experts as they expand team and technology to support new clients in Europe and the US.

Introducing Brand Newsletter - A Better Way to Send Engaging Brand Updates

Take your brand-related updates to the next level and grab employees’ attention with striking brand newsletters.

Frontify & CELUM Partner Up

Even better together, the powerhouse brand and content management platforms join forces to bring end-to-end experiences for creators and collaborators to new heights.

Introducing Our New Brand Strategy

Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.

Frontify Is Where Brands Live

Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.

4 Top Agency Leaders Share Their Recipes for Building Stronger Client Relationships

Agencies don’t work the same way they used to. It’s a new world, where client relationships (and collaboration) is what really matters in the journey to success.

Frontify’s Launching a New Partner Program

Agencies, technology providers, and consultancies – they’ve always been an important partner for Frontify, playing a crucial role in the evolution of not only our own brand – but every strong brand out there. Now, let’s take that to the next level.

Women That Shaped the Way We Think About Brand

Discover the women who influenced how we think about brand today, from the 1800s all the way to modern day.

Product Roundup February 2021

This month’s updates will speed up your brand-lifting content and budget decisions. From fast sign-on to advanced external content embedding and brand performance analytics, you’re equipped with powerful tools to get more done, faster.

The Ins & Outs of Strategic Brand Design

Campbell Butler, Creative Director at DesignStudio, shares his insights about brand design, rebranding projects, and the importance of company-wide buy-in.

Managing Brand Image for a Competitive Edge: A Guide for Telecom Companies

Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.

Product Roundup January 2021

January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.

How to Overcome Silos to Improve Tech Branding

With increased consistency comes greater brand awareness, trust, and loyalty, which help tech companies stay ahead in a competitive industry. Let's talk about how that actually works.

Product Rewind 2020

2020 is coming to an end, and what a year it’s been. Looking back, we’ve got quite a few things to talk about on the product front.

How Financial Services Can Create Consistent Corporate Branding

With an online, cloud-based brand management solution, increasing consistency and improving brand awareness, trust, loyalty, and revenue is (a lot) easier.

Brand Equity: How it impacts your bottom line

Brand equity is the secret sauce that differentiates the most valuable brands from everyone else. To help you win the hearts of your customers, we’re breaking down everything you need to know.

Frontify Launches the First Desktop App for Company Brand Content

A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.

5 Ways Frontify for Desktop Makes Branding Easier (For Everyone)

Wondering how to get started with our Desktop app? We put together a handful of common ways to use this instant connection to your assets for more brand-building power than ever.

How Brand Management Empowers Your (Actually Everyone’s) 9-to-5

Brand management is typically all about the customer, but believe it or not, it's a game-changer for your employees too.

Product Roundup October 2020

A Creative Cloud Libraries integration, updated Link Chooser, Collections in the Logo Library, and new temporary User Access Review capabilities.

How Brand Management Software Can Solve Modern Agency Challenges

In order to succeed, creative agencies have had to learn to adapt to change. With our free guide, you'll be able to overcome many of the modern agency challenges, to strengthen your agency brand.

Brand Management Software: What Is It & Who Uses It?

Brand management software helps companies improve brand asset management and gives everyone access to the design elements, campaigns, and guidelines they need.

Getting Your Brand Noticed: Brand Marketing Strategy

Marketing has been around for a long time, but with brands taking center stage, it's time to make the shift to brand marketing.

How Sennheiser is Using the Frontify Brand Asset Management Solution

We caught up with Yvo Casagrande, Brand Design Manager at Sennheiser, to talk about how they use the Frontify asset capabilities to provide cross-team enablement with a central system.

Frontify Integration with Adobe Creative Cloud Libraries

Our integration with Adobe Creative Cloud Libraries is another milestone in elevating the brand's value for creative teams of all shapes and sizes, anywhere, always.

How Frontify Uses Its Own Brand Management Capabilities

We caught up with Willem Haen, Brand Director at Frontify, to talk about how we use the Frontify asset capabilities to provide cross-team enablement with a central system.

Bridge Design & Brand Operations with the Frontify Plugin for Figma

Our Figma plugin helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.

Product Roundup September 2020

A Figma integration, a Templafy partnership, and a bunch of useful updates to our Creative Collaboration, DAM, and Digital & Print Templates – this month’s product update is fire, to say the least.

Die BAM-Plattform von Frontify: ein Blick hinter die Kulissen

Die zukunftssicheren Asset Management-Funktionen von Frontify – ein Interview mit Remo Brunschwiler, Head of Product bei Frontify.

Building a Brand Community: Examples and Strategies - Frontify

Your customers have a lot of potential when it comes to creating and maintaining your brand. Here's how to tap it.

Frontify & Templafy Partner Up

The all-in-one home for brands and the solution to ‘document anarchy’ are tackling brand consistency and compliance challenges for businesses together.

Defining Brand: What is it Really? (And Why Should You Care?)

Ready to finally get clear on the definition of a brand? Here's what the experts have to say.

Product Roundup August 2020

We’re back with the August Product Roundup. From a highly anticipated CMS integration to a new way to follow product updates, have a look at this detailed information of updates.

Parse.ly Founder Shares His Top 3 Tips For Successful Rebranding

When Andrew Montalenti co-founded his web analytics company Parse.ly in 2009, the product he envisioned wasn’t remotely what it is today.

How to Create Your Employee Value Proposition

To attract top talent today, your brand has to stand out. And that starts with a thoughtfully articulated employee value proposition.

Brand Values: Crafting Authenticity

People crave purpose in the workplace. And believe it or not, the best way to give it to them is by creating, sharing, and living your brand values.

We’re Taking Our Security to the Next Level

Looking to the SaaS community for inspiration and guidance, we’re regularly evaluating our security – pushing ourselves to the next level. Part of that journey is to become a member of the Cloud Security Alliance.

Brand Story: Uniting Employees with a Narrative

Everyone loves a good brand story. Here, we've got some tips to help you create one that will captivate employees and job seekers alike.

Employee Branding: More than Talent Retention

While retaining talent is important, it's just a start. To really tap into your employees' potential, you have to get your employees engaged in your brand.

Tell a Better Brand Story With These Tips From Dave Gerhardt

Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.

How to Simplify & Speed Up Video Projects

Videos have become the most engaging format out there. So, let’s talk about how we can help you bring videos – seamlessly – from concept to publication.

The Unfiltered Truth About Brand Performance with Analytics

Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.

Employer branding: Attracting and retaining top talent

Discover effective strategies for enhancing your employer branding. Attract, engage, and retain top talent for business success

Brand Experience - How to create and examples

Brand interactions shape journeys and opinions. From logo to purchase, explore the impact of touchpoints on your brand experience.

Creating a Brand with Frontify: A Designer's Perspective

See how one graphic designer made his concept into a globally-ready brand with Frontify.

Product Roundup June 2020

The summer season starts with some new and useful features and integrations for you to enjoy: Our first video platform integration, Media Library enhancements, and much, much more.

How to Use a Template System & Why You Really Should

What is a template system? Why do you need one? Most importantly, how do you go about creating it?

9 Brand Professionals' Hacks for Cross-Functional Collaboration

Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.

Social Media-Publishing bei SRF – so unterstützt das Medienhaus seine Redaktionsteams

Daniel Fischer (Head of Product Design) und Jasmin Frischknecht (Projektmanagerin für Digital Design) von SRF haben uns Einblicke darin gegeben, wie sie unsere Digital & Print Templates einsetzen, um allen ihren Teams dieselben, einheitlichen Vorlagen bereitzustellen.

Product Roundup May 2020

This month’s features came with some really exciting enhancements – from the ability to use Frontify assets in your office applications, or extended video controls, to another major CMS integration.

Eine Checkliste für Chief Brand Officers

Chief Brand Officers (CBOs) sind die wichtigsten Botschafterinnen und Botschafter der Marke ihres Unternehmens. Sie sind dafür verantwortlich, alles so zu koordinieren, dass Kundinnen und Kunden eine in sich geschlossene Markenstory vermittelt wird. Doch wie genau erreichen sie das?

How Brand Consistency Drives Business Growth

It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.

Internal Communication: How To Totally Ace It

Whether your business is fully distributed, partially remote or sharing a single office space, it’s vital to have a plan in place for communicating effectively.

Why Internal Communication Is Everything

Whether you're communicating within your team or with an external agency you’ve partnered with, it’s crucial to make sure you communicate company news and progress to the right stakeholders.

The Cross-Functional Collaboration How-to Guide

Regardless of our job function, we all have a desire to make work faster, simpler, and more effective. The problem is, the way we work doesn’t usually reflect that mentality.

Why You Need to Rethink Team Silos

Often, when we talk about team silos, it’s in the context of breaking them down to improve communication across an organization. But what if we’re looking at it wrong?

Der Nutzen von Brand Asset Management für Unternehmen

Ganz gleich, welche Rolle ihr persönlich innehabt oder wie euer Team aufgebaut ist – mit der richtigen Technologie könnt ihr alle strukturierter und produktiver arbeiten sowie effektiver kommunizieren.

Vergesst DAM – die Zukunft liegt in BAM

Wer von Asset Management spricht, bezieht sich dabei meistens auf ein Digital Asset Management-System – eine der beliebtesten Lösungen in diesem Bereich. DAM-Systeme eignen sich bestens als zentrale Speicher- und Verwaltungsplattformen für digitale Inhalte – doch reicht das wirklich aus?

How to Manage Your Brand Perception

There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.

Brand Perception: The Importance of Giving a Buck

In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.

What is Brand Consistency? ( + 4 steps to increase it)

Uncover brand consistency's role in boosting loyalty. Learn four key steps to reinforce and sustain your brand's consistency.

Rebranding Questionnaire - 15 questions you need to ask

It’s time. You’ve got the go-ahead to proceed. You’ve rolled up your sleeves, assembled your team, and gathered materials for a brand audit.

Product Roundup March 2020

From a sweet integration enabling print on demand services directly through Frontify, to little tweaks that will make your daily ops that much simpler, catch the latest updates in this monthly recap.

The History & Evolution of Brand

From the branding of livestock to being a personal identifier, brands have become (and continue to be) a critical component to a company’s public perception and overall business success.

Connecting the City of Chicago

Ensuring that the work of an entire organization is centralized – and subsequently made visible to everyone – is key in creating quality brand touchpoints. This is the story about how the City of Chicago championed brand operations.

Product Roundup February 2020

New year, even better platform. In the first month and a half of 2020, we've rolled out several updates and enhanced functions for you to enjoy – including the missing piece to help you bridge the design-to-development gap.

Product Roundup November 2019

It’s still full steam ahead on the product front. This month’s updates include a lineup of newbies like a content integration, document library, and usability improvements.

Examples of Brand Management Done Right

The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?

Brand principles and guidelines: How to set them

In simplest terms, brand management is the oversight and maintenance of a collective impression of a product or company – fundamentally linked to every facet of a business.

Thoughts From Our Founder on the Series B

A message from Roger on what the $22.3M investment means for the future of Frontify, and most importantly, you.

Frontify Raises $22.3 Million Led by EQT Ventures

Frontify looks to accelerate growth and development of the brand management platform while expanding its worldwide reach with Series B funding.

Marketing und Markenführung: Wo liegen die Unterschiede?

In jungen Unternehmen lassen sich Marketing und Markenführung anfangs häufig nicht klar voneinander trennen. Mit zunehmendem Unternehmenswachstum wird es dann aber immer wichtiger, zwischen diesen beiden Disziplinen zu unterscheiden.

The Frontify Integration for Contentful

The life of a content producer just got a whole lot easier. Now, you can embed media assets from your Frontify Libraries directly to your Contentful entries.

A Year in Review

2019 has been a non-stop ride of new product rollouts, enhanced features, and integrations with your favorite native tools. Take a look back at Frontify's year on the product front in this video recap.

Introducing The Document Library

We’re pleased to give you a first look at the Document Library. The newest member of our library family lets you host all your office files in one dedicated place.

Product Roundup October 2019

We’re back with a couple of exciting updates for October – among them, an impressive feature to enhance your design-to-development process and a new CMS integration.

3 Ways to Stay Brand Consistent in the Digital Age

Having a strong brand offers multiple advantages for a business. When creating and maintaining a strong brand; nothing   is more important than being brand consistent.

Introducing the Inspect Mode

Implement our new Inspect Mode to set up a seamlessly centralized design-to-development workflow, previously restricted by tiresome back and forths between a multitude of local tools.

When Is the Right Time for a Rebrand?

So you want to do a rebranding? That’s some top-drawer stuff. Before you take your first steps, it’s important to be clear about what (and why) you’re rebranding.

Rebranding: Good to Know Before You Begin

A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key.

Das A und O des Rebrandings

Sobald eure Rebranding-Strategie steht, ist es auch schon an der Zeit, sie umzusetzen. Mit diesen Komponenten solltet ihr euch dabei als Erstes befassen.

Rebranding ≠ Redesigning

A brand is a representation of who you are as a business, and how you’re perceived. A brand is complex and emotionally boundless, which makes reducing a rebrand to ‘some changes in visuals’ pretty absurd.

How Much Does it Cost to Rebrand?

If you’re about to start a rebrand project, it’s important to know what to expect in terms of duration and costs. This guide aims to give you a rough estimate.

Proactive vs. Reactive Rebranding

Learn to recognize the nuances between these rebranding approaches to see how your brand resiliency, preparedness, and strategy stack up.

A Data-Driven Rebrand: Did It Work?

A lot of people see a rebrand as a project ending with a roll-out. But no matter the extent of research made beforehand, now is where it needs to get challenged.

Design a Faux Brand Dribbble Contest

We recently ran a visual branding contest and were incredibly impressed with the epic talent in the Dribbble community – with amazing results mixing strategy and design.

Are You Using Correct Color Codes? Probably Not — And Here's Why

Are You Using Correct Color Codes? Probably Not — And Here's Why.

Introducing Our Sketch Plugin: New Features

Our Sketch Integration helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.

Bridging The Gap Between Design & Development

Product development is not just about crossing the finish line – it’s about seamlessly executing each step along the way, including the handoff from concept to code.

Rebooting the Brand for Brands

Enabling brands to reach their full potential is what we’re all about, but that quest isn’t limited to our customers – it’s what we want for our brand, too.

Product Roundup August 2019

We’ve got some really exciting product updates this month, ensuring massive time-savings, while helping you stay on-brand in daily design and marketing ops.

Frontify Launches New Plugin for Adobe XD

The Frontify plugin for Adobe XD connects living brand assets from the centralized brand management platform directly to the native environment of the popular design tool for a seamless workflow.

Leading The Next Phase of Frontify

A warm farewell to former CEO Andreas Fischler as Roger Dudler takes on the role with big ambitions for the future.

We Raised $8.3M to Become #1 in Brand Management

Today is an exceptional day for us, as we raised $8.3 million as part of our Series-A funding led by Blossom Capital, along with our pre-existing angel investors.

Frontify + Adobe XD = Happy Designers

The brand-spankin’ new Frontify plugin for Adobe XD streamlines creative flow, enabling access to brand assets directly in the design environment.

Brand Management Gets the Swiss Touch with Frontify US

The all-in-one brand management software company expands its global presence with a third location – first in the US – in New York City.

Brand Reboot: Thoughts From Our Brand Manager

The expert behind our recent rebrand shares wisdom and learnings in choreographing the extensive project, ensuring our brand’s consistency.

Product Roundup June 2019

Huddle up your different teams, because the updates of June cover something for everyone – from the Brand Guidelines to the backend of Creative Collaboration, and even DAM.

Kickstarting Frontify US at Times Square, NYC

Our new and exciting US-team officially opened up our New York office by hosting around 150 guests at a special event in celebration of our American market launch.