Is your brand unmissable?
Investing in your brand can often seem like an uphill battle. Why not devote those resources to your product instead; that’s the real money-maker. But brand investment can help your brand become unmissable.
CMOs who have reported investing in brand building this year.*
CMOs who state that it’s especially important to invest in brands during a recession.*
Marketers who have invested in rebrands and brand refreshes within the past two years.*
A stand-out brand.
Successful brand investment can result in instant brand recognition, helping your brand shine in a crowded marketplace.
To illustrate this point, we’ve created a quiz together with Seek-And-Find illustrator Gus Morais. We’ve hidden 50 of the world’s most iconic brands in one image: can you find them all?
Test your brand knowledge and find all 50 in the time limit for a spot on the leaderboards, then challenge your friends and colleagues to beat your score!
With the right level of dedicated brand investment, your brand can become unmissable to your audience.
For a deeper look at various aspects of brand investment, check out these resources:
- Insights from six experts on how to build your brand framework
- The importance of investing in your brand with 450 CMOs
Age of Uncertainty survey, Frontify 2023