The 30 brand visionaries of 2023: Europe edition

Unveiling Frontify's most inspiring, trailblazing brand visionaries.

Daniel Lee

Chief Creative Officer, Burberry

Daniel Lee is an award-winning fashion designer and the Chief Creative Officer at Burberry. His recent debut runway collection at London Fashion Week for Burberry gained attention for embracing youth subcultures. He was also previously the Creative Director of Bottega Veneta, where he helped to reinvigorate the Italian fashion brand.

Aline Santos Farhat

Chief Brand Officer and Chief Equity Diversity & Inclusion Officer, Unilever

Aline Santos Farhat is an expert on E&DI, marketing, and everything in between and is the Chief Brand Officer and Equity, Diversity & Inclusion Officer at Unilever. Her career was shaped by redefining the “Dove Campaign – Real Beauty” in the ’90s and the “Dirt is Good” campaign with the detergent brand OMO. More recently, Aline led the #Unstereotype Unilever initiative with her team, aiming to break male and female stereotypes in advertising.

Mark Ritson

Founder, Marketing Week Mini MBA

Marketing researcher, global brand consultant, and founder of Marketing Week’s Mini MBA, Mark Ritson’s work — in research, writing, and teaching — had a massive impact on the branding field and is followed by most marketers today. He has worked as a columnist for over 20 years and writes a weekly column for Marketing Week.

Sairah Ashman

Global CEO, Wolff Olins

Sairah Ashman is the Global CEO of Wolff Olins, a brand consultancy creating transformative brands — famously described by a McKinsey Partner as the consultancy with the perfect blend of math and magic. She made an impact at last year’s Collision Conference with her talk on building brands fit for the future.

John Schoolcraft

Executive Creative Director, Oatly

John Schoolcraft is the Global Executive Creative Director of Oatly, the influential alternative food product company built on the idea of change. With over 25 years of experience in creative advertising, John has influenced brands such as Carlsberg, Minttu, Explorer Vodka, and Lipton.

David Sandström

CMO, Klarna

David Sandström is the Chief Marketing Officer at the fintech giant, Klarna. He’s also an investor at the Swedish design house CDLP; a partner at the consultancy company Bellbird; and a partner and board member at Add Health Media AB, a leading media and communications company within the Nordic health industry. Before this, he also led and scaled the leading digital communications agency in the Nordics, DDB Stockholm, as the company’s CEO.

Juan Erquicia

Global Head of Brand, Santander Bank

Juan Erquicia, Group Brand Manager at Santander Bank, is an influential design and brand strategy consultant. With over 18 years of expertise in his field, he has created and managed multiple influential brands. Previously, he acted as Creative Director at Corporate Vision Strategists (now called Gold Mercury International) and as a designer at various Spanish agencies.

Cristina Diezhandino

CMO, Diageo

Cristina Diezhandino is the Chief Marketing Officer at Diageo, a global leader in beverage alcohol, and is the former Brand Director of Unilever. She was named the WFA Global Marketer of the Year 2022 after making the annual award’s shortlist for the second time in a row.

Freddie Öst

Founder & Brand Director, Snask

Freddie Öst is the founder, CEO, and Brand Director of SNASK, the internationally renowned creative agency of misfit geniuses that creates world-class and award-winning branding, design, and film. He’s also a board member for Nufferton, a unisex loungewear label, Stutterheim, a lifestyle rainwear company and co-founder of Jordnära Mat, a Swedish vegan food company.

Désirée Maurd

Marketing and Communications Director, Hedvig

Désirée Maurd is the Marketing and Communications Director at the modern insurance company Hedvig and a board member for the Stockholm-based design and branding studio, Bedow. Prior to Hedvig, she founded Juno Public Relations, a specialist PR agency that operates between opinion forming and marketing communications and creates a more conscious and sustainable consumer culture.

Aoife Nally

CMO, Elvie

Aoife Nally is an experienced marketer and leader in the beauty and tech sectors. As the Chief Commercial Officer at Elvie, she leads sales and marketing on a global scale. Previously, she acted as the Head of Personal Care (Northern Europe) at Dyson, where she built Dyson’s personal care division across Northern Europe, starting with the launch of the supersonic hair dryer.

Alfred Malmros

Co-founder, Anyone

Alfred Malmros co-founded Anyone, a radically different networking app that makes getting and giving advice easier through five-minute phone calls. Before this, he was the Chief Marketing Officer at Google Jigsaw, the New York–based tech incubator that explores threats to open societies and builds technology that inspires scalable solutions. He’s also currently a member of the board of advisors for Open Briefing, an NGO defending and empowering those on the frontlines of civil society by keeping them and their partners safe and secure online and in the real world.

Anna Bertoldini

Global Head of Employer Branding, NielsenIQ

Anna Bertoldini is a storyteller, personal branding expert, marketing communications specialist, and keynote speaker with experience spanning six countries. She has worked in Fortune 500 companies such as Disney, Intel Corporation, and BlackRock. She’s the Global Head of Employer Branding at NielsenIQ, where she leads the global employer branding and recruitment marketing strategy.

Zoe Scaman

Founder, Bodacious

Zoe Scaman founded Bodacious, a strategy studio fuelled by bold and audacious thinking, and is the Strategy Lead at 77X, a production company founded by NBA superstar Luka Dončić. Zoe worked at ground-breaking creative agencies such as Naked Communications and Droga5; film companies like Ridley Scott Creative Group; and forward-thinking consultancies, such as Undercurrent, London Strategy Unit, and The Upside.

Johan Pihl

Founder, Doconomy

Johan Pihl is an award-winning creative director and entrepreneur with over 25 years of experience in advertising. For the last decade, Johan has shifted his focus toward purpose-driven service design and innovation. In 2018, he founded Doconomy, a service providing digital solutions to help us live more sustainably. In 2021, he was named a 2021 Fast Company World Changing Ideas Awards Winner.

Peter Saville


Peter Saville is an influential art director and designer who has created some of fashion’s most celebrated logos. Most recently, he received wide acclaim for updating the Aston Martin and Ferragamo brand identities.

Natalie Graeme

Co-Founder, Uncommon Studios

Natalie Graeme, Nils Leonard, and Lucy Jameson co-founded Uncommon Studios, an award-winning creative agency building brands that people in the real world wish existed. Together, they have formed the Campaign’s Agency of the Year, Most Contagious Agency of the Year, and Ad Age’s International Small Agency of the Year.

Beate Karlsson

Founder and Creative Director, AVAVAV

Beate Karlsson is a New York–based multidisciplinary artist and designer and the founder and Creative Director of AVAVAV, a fashion company driven by creative design and conscious production.

Tosh Hall

Chief Creative Director, Jones Kowles Ritchie

Tosh Hall is the Chief Creative Director at Jones Knowles Ritchie. He’s responsible for the creative and strategic output of the JKR offices in London, New York, Singapore, and Shanghai, overseeing the global rebranding efforts for Dunkin’ and Budweiser. His work has been recognized at high-profile award shows, including Cannes, D&AD, The One Show, and ADC, and his rebrand of Burger King in 2020, in particular, received great admiration.

Teemu Suviala

CCO, Landor

Teemu Suviala is an entrepreneur and adventurous designer who has managed transformative, large-scale design programs. He’s currently the Global Chief Creative Officer at the advertising agency Landor & Fitch. Previously, he led Global Head of Brand Design at Meta’s Reality Labs. As Executive Creative Director at COLLINS, his talent influenced Coca-Cola, Guggenheim, the Museum of Moving Image, Spotify, Target, and a secret presidential campaign.

Paula Hochberg

Creative Director, Adam & Eve DDB

Paula Hochberg is the Creative Director of adam&eveDDB, an agency that believes in the power of creativity to create the change we want to see in the world. Previously, she was the Creative Director of TikTok and the Creative Lead at the creative agency Sid Lee.

James Vincent

Founder, FNDR

James Vincent hosts Fast Company’s Most Innovative Companies podcast: He founded FNDR, a partnership of best-in-class storytellers working with some of the most transformative founders today. James worked alongside Steve Jobs for over a decade, building Apple’s narrative for ground-breaking products, including iPod, iTunes, iPhone, App Store, and iPad. During this time, he founded and was CEO of Apple’s exclusive global agency partner, Media Arts Lab, which he grew to over 500 people across six offices globally.

Yun Yu

Creative Director, Bold Scandinavia

Yun Yu is a designer and art director and the Creative Director at Bold Scandinavia. Her work spans clients in multiple sectors, from commercial to cultural to tech to lifestyle. Her design has contributed to the identity of brands like Minecraft — for which she was recognized with a Cannes Lions Gold award — Nike, Bang & Olufsen, and Mojang Studios.

Paul Collins

Creative Director, Bang & Olufsen

Paul Collins is the Creative Director of Bang & Olufsen, where he leads the in-house creative team and is responsible for the brand and all creative output on a global scale. His previous work at Åkestam.Holst earned the agency the position of the third-best interactive agency in the world via The Gunn Report, even leading to one living US president tweeting about his work.

Julia Goldin


Julia Goldin is the Chief Product and Marketing Officer and Executive Vice President at the LEGO Group. She also sits on the board of the Fiskars Group, Association of National Advertisers, and Museum for the United Nations – UN Live.

Marina Willer

Partner, Pentagram UK

Marina Willer is an award-winning designer and renowned filmmaker and a partner at Pentagram UK, the world’s largest independently owned design studio. Her unique design methods led her to collaborate with major brands like Rolls Royce, Amnesty International, and the Tate. She was honored with the title Royal Designer for Industry (RDI) by the Royal Society of Arts and appeared in Design Week’s Hall of Fame and Creative Review’s Creative Leaders.

Nils Leonard

Co-Founder, Uncommon Studios

Nils Leonard is a Co-founder of Uncommon Studios, an award-winning creative studio building brands that people in the real world wish existed. With over 20 years in the advertising and design industry, working across a spread of the most recognised and influential agencies in London, Nils was named on the Ad Age Creativity 50 list and given the title of Most Creative Person in Advertising Globally by Business Insider.

Lucy Jameson

Co-Founder, Uncommon Studios

Lucy Jameson is a Co-founder of Uncommon Studios, an award-winning creative studio bulding brands that people in the real world actually wish existed. Previously, as the Chief Executive Officer of the internationally-acclaimed creative agency, Grey, she led the agency to its most successful two years ever, with record creative and new business success, moved up from 20th place to 2nd place in the industry.

Olof Lindh

Founder, Kive

Olof Lindh is an entrepreneur, film director, and self-proclaimed tech nerd. He’s the founder of Kive, the smart asset platform for creators. As a film director, he has directed multiple projects with global brands, such as Samsung’s Invest in the Impossible, H&M Group’s Calling You, and some of Nike’s films showcasing inspirational athletes.

Julia Hoffmann

Executive Creative Director, Google

Julia Hoffmann is a star in the industry, working at Google Creative Lab. She has an unparalleled resume, working as a leader of creative teams for brands such as MoMa, Etsy, and Pentagram.

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