More than (re)branding

On-demand webinar

More than (re)branding

Our experts

Basketball has never been more popular in Germany, thanks to their victory in the 2023 Basketball World Cup. But even before then, the sport has experienced a massive surge in popularity in recent years, with teams like Veolia Towers Hamburg at the forefront of that surge.

With their name becoming more and more widespread, the brand decided it was time for a revitalisation. In 2022 and 2023, they undertook a rebrand with the help of Hamburg-based branding and design agency Sherpa Design. The brand was designed from the ground up: not only the logo, but the entire brand presence was examined and refreshed for a new age of basketball popularity.

Learn more about the success story of the Hamburg basketball brand in our webinar and find out how brands can master their rebranding journey. We’ll be chatting with following experts and getting their insights:

Moderated by:

Nico Hürner

Agency Partner Manager, Frontify