How Product Designers Help Brands Succeed

To understand more about the role product designers play in helping brands succeed and what it means to be a design-driven company, we spoke with Sabika Nazim, head of product design at Amplitude, Rachel He, a product designer at Anchor by Spotify, and Daniel Demel, our own product design lead at Frontify.

A study by McKinsey found that companies that excelled in design “outperformed industry-benchmark growth by as much as two to one.”