Building resilient brands for the customers of today
This guide helps you future-proof your brand to meet new consumer expectations. With insights from five branding experts on authenticity, talent, and generational marketing, learn how to create real connections, build customer loyalty, and maintain brand integrity.
Download the full guide to get all the insights.
About the guide
With younger generations now being the biggest consumer group out there, speaking their language is key for your brand. Here, we cover core themes to do just that; like brand authenticity and ethics, employer branding, allowing you to create relevance with Millennials and Gen Z.
Meet the experts
- Laurence Stoffel: Head of Global Creative Studio at On.
- Freddie Öst: Founder at the brand and design agency, Snask.
- Richard Swain: Principal at DesignStudio New York.
- Noah Bramme: Copywriter at creative agency, Johannes Leonardo.
- Zoe Scaman:Founder and Brand Consultant at Bodacious.
Founder at Bodacious