Creating locality with Oatly, Spotify, and co.
When a brand reaches multiple markets, cultures, or languages, it runs the risk of getting watered down. At Paradigms, we invited Oatly, Spotify, McKinsey, and Osborne Group to panel on global-to-local brand governance. We discussed challenges, opportunities, and how to create authenticity via global campaigns.
Get inspired by Oatly's Global Creative and Strategy Director talking about having Oatly be exactly where culture happens in every city, often to a painstakingly precise level. Or Alexandra Tanguay, VP of Global Brands at Spotify, revealing how she and her team make sure global campaigns have a cultural fit in local markets.
Global to Local: How to stay true to your brand
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