Encyclopedia Rebrandia - Your guide to rebranding
A complete guide to the rebranding journey
There are very few successful brands that haven’t, at some point, gone through a major rebranding process. It’s practically a rite of passage for a brand to examine, revitalize, or even completely reinvent itself.
Embarking on a rebranding is neither an easy nor a quick process. We’ve created an Encyclopedia Rebrandia; a repository of all things rebranding, a start-to-finish road map for the journey complete with insights from design agencies and newly rebranded brands.
What is rebranding?
Rebranding (n.)
The act of changing the way that an organization or brand appears to the public.
Rebranding is a strategy that involves changing a company’s existing image, identity, or positioning in the market. The process can include a rejuvenation of the brand’s name, logo, packaging, marketing materials, and messaging to better align with its goals and target audience.
Rebranding is often done to refresh a stale image, appeal to new customer segments, reflect changes in the business, or move away from negative connotations. A successful rebranding project aims to create a positive impact on customers and stakeholders, to increase brand awareness and loyalty, and, ultimately, to drive business growth.
Although the rebranding journey has many challenges and pitfalls, it can immensely revitalize a brand. Whether a brand is considering a complete rebranding or just a brand refresh, planning the journey ahead can help alleviate some of these risks.
By embracing the principles outlined in this Encyclopedia Rebrandia, leveraging the right technologies, and utilizing DAM solutions like Frontify, organizations can navigate the complexities of rebranding and emerge with a stronger, more resonant brand identity.
