Updated 3 months ago by Johannes Waibel
Everyone is becoming a creator! We built an integrated template system for the intersection between design, brand, and marketing – to streamline design and marketing operations.
Do you also fear a blank piece of paper? Always having to reinvent yourself to create something new for social, web, and print?
Whether it's creating a social post for LinkedIn, a web banner for your commercial ads, a sales flyer for your physical stores, or sales enablement materials for your field sales team – creating new content pieces from scratch is always challenging and time-consuming. Especially if you look at the effort of connecting with all stakeholders, briefing the design team, and going back and forth when iterating on necessary steps.
We built the Frontify Publisher for the intersection between design, brand, and marketing to streamline design and marketing operations and let them focus on creating better design rather than adapting an existing design to new content.
Example: Modular template setup of a web banner to enable marketing operations
So now you’re wondering how this becomes reality? Setting up a smart template system drives efficiency through enablement. Our template collection of 30+ templates include different templates to drive inspiration from, on how a template system as part of your marketing operations could look like.
We've broken it down into four types of templates – typically being used by larger organizations with an online and offline presence.
Example: Four types of templates for marketing and brand teams
With so many different ad networks to manage, a demand generation manager’s life becomes a lot easier when they can use existing templates and adapt them on the go. Add templates for the most popular social networks such as Facebook, LinkedIn, Twitter, Instagram, Google+, and Pinterest.
Overview: Templates for social media and advertising hosted in the Frontify Template Library
A Brand Manager’s life becomes a lot easier when they can centrally provide best-in-class templates for stationery such as envelopes, greeting cards, vouchers, nametags, or even business cards. Teams at different locations can easily access them and localize them for their specific need – no designer required.
Overview: Templates for Stationary
Being a local store manager can be stressful. By using the right templates, however, you can save time and be more efficient at your point of sales. Roll-ups, shopping bags, packaging, or labels can be provided by a central marketing organization to enable stores to create and localize their own point of sales materials.
Overview: Templates for Point of Sales
A typical field salesperson may need different materials to get the job done. These sales templates will help you with your sales enablement material; develop and adapt them to your markets, define the right messaging, and map it with the need of your prospects to optimize the level of personalization.
Overview: Templates for Sales enablement
This set of templates helps you start playing around with the idea of creating a central templating system. Feel free to download our sample kit based on Indesign and Sketch, which can be integrated into Frontify with a few easy steps.