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About This Guide

In this ebook, you’ll learn hacks from seasoned brand professionals at companies such as Live Nation, HanesBrands, and Formlabs, and from pros at agencies, including BBDO, WPP, and DesignStudio. They come from different specialties, such as branding, marketing, design, and creative, and they discuss their cross-functional challenges and share their most effective solutions.

Below, you’ll find the cross-functional collaboration challenges that our brand professionals identified, and you’ll learn how their hacks improved results.

  • Key Stakeholders Don’t Agree on Campaign Direction
  • Limited Flow of Information Across Departments
  • Improving Communication with Remote Teams & External Partners
  • Undefined Roles & Responsibilities

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