The State of Brand Ownership
Discover top insights from 750+ leaders from brand, marketing, and design teams at major corporations around the globe.
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About the report
After surveying hundreds of employees from top enterprise companies, we’ve discovered a clear pathway for businesses to take, and uncovered a few hidden pitfalls to avoid. Spoiler alert: it all boils down to brand ownership.
Get insights on:
- How brand ownership is seen in top enterprise organizations
- What extend employees feel connected to the brand
- Their wish to be more involved in shaping and developing their brand