Put your brand where the work is
Built for every workflow
pulling assets from Frontify …
adding design file …
pulling folder structure ...
documenting design system …
finding image ...
syncing ...
Available in your tools
Figma, Adobe, Microsoft — find assets and guidelines inside your everyday tools, so teams stay on-brand wherever they work.
Flexible by design
REST and GraphQL APIs let your team build what's not already there — custom integrations, automations, and connections to your systems.
Make it yours
Tailor your portal with blocks, themes, and apps so it reflects your brand and fits your team's needs.
Backed by a partner network
Work with certified solution and technology partners to design, implement, and scale Frontify across your organization.
Ready for enterprise brands
REST and GraphQL APIs
Webhooks and events
Official SDKs
App marketplace
Sandbox environments
Developer documentation
Single sign-on and SCIM
Enterprise-grade security
Frequently asked questions
Why use online brand guidelines instead of PDFs and static files?
Accordion header
Online brand guidelines are easier to find, update, and share. Everyone works from the latest brand standards in one connected place, without outdated downloads or conflicting versions. Structured guidelines also make brand knowledge searchable and retrievable by AI.
What can I include in Frontify brand guidelines?
Accordion header
You can bring together everything people need to use your brand correctly, including logos, colors, typography, imagery, voice, templates, and usage rules. Content is organized into clear, customizable topics and connected to the rest of your brand ecosystem.
How does AI use brand guidelines in Frontify?
Accordion header
Frontify's AI retrieves guidance directly from your brand guidelines to answer questions and confirm what is on-brand. This makes brand knowledge easier to access at the moment it is needed, without searching through pages or relying on someone to provide an answer.
Can AI tools and agents access our brand guidelines?
Accordion header
Yes. Guidelines are structured data, not documents, so they can be read by AI tools rather than just people. Frontify is an official Claude connector and integrates with Microsoft Copilot, and the Frontify MCP server connects tools like ChatGPT directly to your guidelines, assets, and templates. Agentic workflows then work from your approved brand rules instead of guessing.
Can agencies and external partners access our brand guidelines?
Accordion header
Yes. You can securely share guidelines with agencies, suppliers, and other external collaborators while controlling what they can see. This gives everyone access to the right brand guidance without exposing content they do not need.
How customizable are Frontify brand guidelines?
Accordion header
You can tailor the structure, navigation, layouts, and visual design to reflect your brand. Guidelines include around 40+ pre-built content blocks for things like colors, typography, and admins can install more from the Frontify Marketplace, including blocks that embed Figma components, forms, and video. Custom domains and SSO help create a consistent and secure experience.
Can we build on top of Frontify?
Accordion header
Yes. The Brand SDK lets development teams build custom content blocks, apps, and themes that run inside Frontify alongside the pre-built ones, and the GraphQL API and webhooks connect guidelines to your own systems. Anything you build can stay private to your account or be published to the Frontify Marketplace. Full documentation is at developer.frontify.com.
Can I see how our brand guidelines are being used?
Accordion header
Yes. Frontify provides insights into how people access and engage with your guidelines. You can identify frequently visited content, understand what people are looking for, and improve guidance based on real usage.