Creative operations

Scale creative output without scaling headcount

Reduce bottlenecks in creative production by giving every team the tools to create on-brand content independently, while designers maintain control over what can and can't be changed.

Overview

How Frontify powers creative operations

Creative teams are stretched. Every request flows through the same team, creating backlogs and inconsistent output.

Frontify lets you scale content production by empowering non-designers to create on-brand materials independently, freeing your creative team to focus on strategic, high-impact work.

Locked, editable templates for self-service creation

Non-designers can customize approved templates for digital, print, and motion without breaking brand guidelines. Designers control what can and can't be changed.

Centralized template libraries

Every template lives in one searchable location, accessible across teams and locations. No more hunting through folders or Slack threads.

Built-in approval workflows

Content created from templates can be routed through review and sign-off before publication, so creative leads maintain oversight without being the bottleneck.

Usage analytics

See which templates are being used, how often, and by whom. Identify what's working, retire what isn't, and make data-driven decisions about where to invest creative effort.

Creative automation for bulk production

The external data source connectivity enable bulk asset generation across languages, markets, and formats, so your team doesn't have to produce every variation manually.

Built with Frontify

Brand portal examples

Step into some of our brand portals to see how leading brands manage their creative workflows on Frontify

See the full showcase

80k

assets downloaded company-wide in the first 8 months

“With Frontify, we see that so much of the local content and the advertising content is on brand. By using those built-in templates, we've seen that people can immediately, even with low experience in Photoshop and those kinds of tools, they've been able to create really good on-brand content.”

– David Wittlock, Head of Group Channels and Content at Alfa Laval

Read customer story

Frequently asked questions

What is creative operations?

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Creative operations is how organizations manage the people, processes, and tools behind content production. It covers everything from how creative requests come in, how work gets prioritized and reviewed, to how finished assets are distributed. The goal is to increase creative output and consistency without proportionally increasing headcount.

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How does Frontify reduce creative bottlenecks?

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Frontify moves routine content creation away from the design team. Non-designers can use locked, editable templates to produce on-brand materials independently, while approval workflows ensure quality stays high. This means creative teams spend less time on repetitive asset requests and more time on strategic work.

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What template formats does Frontify support?

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Frontify supports digital, print, and video templates. Templates can be built in Sketch, InDesign, Figma, or Storyteq, and exported in PDF, PNG, and JPG formats. External data source connectivity also enables bulk generation of assets like business cards and flyers across languages and markets.

How does creative automation work in Frontify?

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Frontify's enables bulk asset generation across languages, markets, and formats. Combined with external data source connectivity, teams can automate the production of assets like localized campaign materials, business cards, and regional collateral without creating each variation manually.

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Drive brand consistency, collaboration, and efficiency

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