Alfa Laval

Manufacturing a brand that customers trust.

User since

2024

Features

Guidelines and Portals

Digital Asset Management

Templates

Brand

Alfa Laval

Industry

Region

EMEA

Headquarters

Lund, Sweden

Size

20,000

As a global manufacturing leader with over 4,200 patents and operations spanning more than 20,000 employees in over 100 countries, Alfa Laval has spent decades perfecting heat transfer, separation, and fluid handling solutions that enable the responsible use of natural resources. However, managing brand consistency across this vast global workforce proved to be its own challenge. Teams were working with static PDFs and improvising their way to brand consistency — a brand management approach that didn't match the systematic excellence this Swedish company was known for.

Challenge

Solution

Result

3.5

active platform users

assets downloaded company-wide in the first 8 months

130

platform visits achieved in the first 8 months

The challenge

Alfa Laval's brand was taking multiple, inconsistent directions with no unified vision across teams and regions. The branding guidelines existed only as a static PDF — outdated and impractical for a modern, global brand. Without proper templates or scalable systems, creating consistent content was a time-consuming process with varied results, leading to scattered interpretations and inefficient workflows.

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“When you are a world-class premium brand, interacting with a PDF brand guideline is just not a good fit. So, we knew we needed to level up the brand management at Alfa Laval.”

— Jessica Broman, Global Head of Creative at Alfa Laval

The solution

Alfa Laval implemented Frontify as part of its company-wide North Star initiative to drive brand consistency and scalability. The team replaced static PDFs with an interactive, centralized brand hub that featured built-in templates tailored to different user needs. The platform enabled easy content creation directly in the browser without requiring design software licenses. The flexible templates — more than 50 for ads and over 70 for social media — maintain brand integrity while offering creative freedom.

“With Frontify, we see that so much of the local content and the advertising content is on brand. By using those built-in templates, we've seen that people can immediately, even with low experience in Photoshop and those kinds of tools, they've been able to create really good on-brand content.”

— David Wittlock, Head of Group Channels and Content at Alfa Laval

The result

Frontify transformed Alfa Laval from a scattered brand to one with visible consistency across touchpoints. Local marketing teams can now easily adapt and translate materials to significantly speed up localization. What’s more, employees at any skill level can produce on-brand content without needing Photoshop or design expertise. This new setup eliminates the need to create thousands of localized assets from scratch and saves considerable time and costs.