As brands scale, preserving design consistency across teams and platforms becomes a growing challenge. Design teams create high-quality brand assets and enable non-designers — marketers, sales teams, and brand managers — to adapt materials without compromising brand integrity. Yet, maintaining this balance is often an uphill battle.
This is where Frontify’s Figma Templates integration transforms your approach. It’s more than just a templating tool: It’s a game changer for brand management.
Navigating the barriers to brand scaling
In brand management, the biggest challenge is keeping up with content demand and eliminating potential bottlenecks while remaining brand-compliant. Design teams become stuck in a cycle of manual updates and asset approvals, while non-designers lack the autonomy to create on-brand materials quickly. When teams can’t scale, content production slows down, delaying time to market.
Here’s how designers minimize the impact of these challenges:
- Ensure brand consistency across distributed teams.
- Scale designs for different formats such as social media, emails, and websites.
- Reduce redundant and repetitive design tasks that take their time away from creative initiatives.
Non-designers stay on top of their task through these steps:
- Create on-brand materials without professional design support or time-consuming manual approval processes.
- Develop customized marketing materials without resorting to workarounds that can dilute brand identity.
- Adjust assets for different platforms in a way that doesn’t disrupt the workflow.
With the Figma Templates integration, marketing teams don’t have to waste time and resources with cumbersome workarounds: Designers use the tool they love while non-designers can execute campaigns and assets at scale — all within a seamless, brand-compliant workflow.
Transforming brand management with template automation
The integration brings Figma designs directly into Frontify’s Templates module, automatically converting frames into structured, reusable templates with locked and editable elements. Designers maintain creative control, and marketers can customize and scale assets quickly without breaking brand guidelines or relying on design teams for every update.
Here’s how the integration makes brand management more efficient:
- Import capabilities: Convert Figma frames into ready-to-use templates for a faster, smoother transition from design to execution.
- Locked and editable elements: Protect brand consistency by locking key elements like logos, fonts, and brand colors while certain elements remain editable. Non-designers can create assets more independently by modifying any approved template without needing design or coding skills.
- Scalability: Link design elements like colors, text, and images across multiple pages and adapt your designs for platforms and formats. Update an entire set of assets simultaneously instead of adjusting each piece individually.
- Adaptability: Resize and repurpose assets for social media and other channels with Frontify’s Templates, which support multiple resolution format variations.
- Faster workflows: Sync Figma design elements and predefined brand controls to Frontify’s templates and eliminate the need for manual adjustments. This automation enables non-designers to create, edit, and distribute assets faster without constant back-and-forth with designers.
With Frontify, your brand has a structured, scalable solution to brand management that ensures consistent representation across touchpoints. Designers have more time to focus on creativity and innovation instead of repetitive design requests, and marketing and sales teams benefit from streamlined workflows and accessible brand-compliant templates that improve agility.
Try Frontify’s Figma Templates integration today, and simplify your brand management.
