Frontify for financial services

Move faster with stronger brand control

In a crowded financial services market, brand distinctiveness matters. Frontify centralizes guidelines, assets, templates, and portals so teams can deliver more content, faster, while staying compliant and on-brand.
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Trusted by financial brands managing complexity at scale

Control access and approvals across teams and partners

Create tailored brand portal experiences for internal teams, agencies, and external partners with targeted access to relevant content. Use permissions, approvals, and review workflows to support regulated publishing processes and reduce ad hoc email-based approvals.
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Help teams find the right content faster

Replace siloed systems, outdated structures, and PDF-heavy brand processes with a user-friendly hub for assets and guidelines. Strong search, filtering, and analytics improve reuse, reduce net-new content costs, and make it easier for teams to work consistently across touchpoints.
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Scale compliant content production with templates

Enable agile, digital-first content creation across departments and markets with templates built for speed and control. Give non-designers an easy, guided way to create on-brand content, with multi-variant outputs, approvals, and locked elements to maintain consistency and regulatory requirements.
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"It allows us to provide brand guidelines, assets, imagery, training and so much more all in one place. It’s easy for colleagues and suppliers to use and it’s easy for us to manage, making it an integral part of how we ensure brand consistency.”
— Brand team, Nationwide Building Society

The DAM for leading FinServ brands

Our integrated DAM is more than a workspace: It’s a centralized collaboration hub that gives marketers and designers the tools they need to create, modify, and scale on-brand campaigns.

FAQs

What makes brand governance challenging for financial services companies?

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Financial services brands face a combination of pressures that most industries don't: strict regulatory compliance requirements, rapidly changing customer expectations, the need for omnichannel consistency, and increasing demand for personalized content across markets and customer segments. Managing all of this with legacy systems and disconnected tools makes it nearly impossible to move quickly without introducing risk.

How does Frontify help financial services companies stay compliant?

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Frontify gives brand and compliance teams granular control over how assets are shared, accessed, and used — both inside and outside the organization. Built-in review and approvals workflows mean in-production materials can be checked against brand and regulatory standards before they go out. Frontify is also certified against industry-leading security standards, so your most sensitive brand assets are always protected.

What results have other financial services companies seen?

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Nationwide Building Society is a strong example. After adopting Frontify as their central Brand Hub, they grew to over 11,000 registered users — a 120% increase year-on-year — with more than 2,200 people actively using the platform each month. The result was stronger brand consistency, clearer guidance for teams, and ongoing optimization driven by usage analytics.

Is Frontify suitable for large, complex financial organizations?

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Yes. Frontify is built to handle the complexity of large financial organizations — multiple business lines, regional markets, external agencies, and varying levels of brand access. User groups and permission controls let you manage who sees what, and the Brand SDK and Marketplace allow for custom integrations and portal extensions where standard configurations don't go far enough.

Built with Frontify

Explore how Frontify powers exceptional brands

Frontify for financial services

Drive brand consistency, collaboration, and efficiency — with Frontify.