Brand portals

Where your brand lives

Your brand shouldn't live in folders only admins can navigate. A brand portal puts guidelines, assets, and templates in one place that's built for people who need to use them, not manage them.

Overview

How Frontify powers brand portals

Create self-service brand hubs for internal teams, agencies, and external partners. Make brand resources findable, accessible, and always up to date, without uploader bottlenecks or scattered file shares.

Every audience gets the experience they need

Create curated libraries by role, region, or project. When people open your brand portal, they see exactly what matters to their work.

Instant answers with AI-powered brand knowledge

The Brand Assistant lets anyone ask brand-related questions in natural language and get answers sourced directly from your guidelines.

Always-current brand resources

Replace static PDFs and outdated folders with interactive, living guidelines that update in real time. No more version confusion.

Self-service access that reduces bottlenecks

Teams find and download approved assets independently, so creative teams stop fielding repetitive retrieval requests.

Engaging front-end, powerful back-end

The portal experience is designed for end users, not administrators. An intuitive, visual interface drives adoption across the organization.

Built with Frontify

Brand portal examples

Step into some of our brand portals to see how leading brands manage their creative workflows on Frontify

See the full showcase

20,000+

Frontify users at Uber

“It really demonstrates a one Uber, one brand approach. We’re all one company that is built on the same solid foundation, the same platform.”

– Brian Coonce, Global Creative Director at Uber

Read customer story

Frequently asked questions

What is a brand portal?

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A brand portal is the front-end experience where people interact with your brand. Instead of navigating complex DAM interfaces or folder structures, they access curated libraries, living guidelines, and templates organized for their role. It's what transforms brand resources from something you store into something people actually use.

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What's the difference between a brand portal and a DAM?

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A DAM organizes and stores your assets. A brand portal is the curated experience on top — where people find what they need without seeing everything. Frontify combines both. The DAM powers the back-end. The brand portal creates the front-end experience.

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Can I create different portals for different brands?

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Yes. Build separate portals for each brand, sub-brand, or product line. Each portal can have its own design, content structure, and permissions while drawing from the same central asset library. One platform, multiple brands, complete control.

Do I need developers to build a brand portal?

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No. Frontify's builder uses content blocks you customize and arrange without code. Add sections, embed assets, organize libraries, and update content as your brand evolves.

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Can external partners and agencies access our creative files?

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Yes. Create dedicated portals for agencies, vendors, or partners with controlled access to approved assets only. You decide what they can see, download, or upload. They get what they need without seeing internal materials or works-in-progress.

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Create your brand portal on Frontify

Drive brand consistency, collaboration, and efficiency

Product