Privacy Policy

Frontify AG and its subsidiary Frontify Deutschland GmbH ("Frontify", "we") is a technology company. Frontify provides a brand management software as a service (“Service”) to private and enterprise customers and operates The Services include but are not limited to Style Guide, Pattern Library, Media Library, and Workspace.

In this policy, we use the term “Personal Data” both for the personal data as it is defined in the European legislation and for Personally Identifiable Information (PII) as it is defined in the US legislation. We make an explicit difference where required. We only collect Personal Data required to:

  • fulfill the contract with our customers,
  • comply with applicable laws and regulations,
  • protect our rights.

Personal Data we Collect

Individual information: Users may provide Personal Data such as an email address, a name, a company name, a job title or similar in order to register for one of our Services.

User data: Users of our Services may upload Personal Data related to them or belonging to them to one of our Services. In this case, we act as a Data Controller in relation to this Personal Data and we process this Personal Data on behalf of the user solely for the purpose of providing the Service to the user.

Enterprise usage: For enterprise customers, employees may be invited by a responsible person to access any of our Services. For this purpose, we may collect the email address as well as the publicly available gravatar profile image of the invited employees. In this case, we act as a Data Processor in relation to the Personal Data of enterprise customers employees.

Billing: For paying customers, our payment service providers may collect and store billing addresses and credit card information on our behalf. In avoidance of doubt, Frontify does not collect any credit card information itself – this process is fully outsourced to our payment service providers.

Browser data: We may collect standard website visitor information supplied by your browser (e.g. your operating system, the browser you are using, IP addresses, language settings). This information is dependent of the type of the device, browser and the settings you are using.

Other usage statistics: Besides browser data, we may collect statistics how registered users use our Services in order to maintain and improve our Services. This usage data does not include user data as described above.

How Do we Use the Collected Personal Data

Frontify will use the collected information to provide the Service to the customer and continuously improve them. Frontify does not resell any Personal Data to any third-party.

From time to time, Frontify may publicly release aggregated statistics, e.g., by publishing a report on trends in the usage of our Sites.

Any personal information used to monitor the usage of our Sites and improve our Service is anonymized and aggregated.

Frontify engages the following trusted third-parties which provide parts of the Service on behalf of Frontify in regard to processing of Personal Data:

  • Amazon Web Services (AWS), located in Frankfurt DE or North Virginia USA for hosting and data processing
  • Postmark (Wildbit), located in Philadelphia USA for email processing
  • Algolia, located in Paris FR for real-time search
  • Pusher, located in London UK for real-time messaging

How Do we Protect Personal Data

Frontify discloses Personal Data only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Frontify’s behalf or to provide Services available at Frontify’s Sites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of the home country of the user; by using Frontify’s Site, users consent to the transfer of such information to them.

Other than to its employees, contractors and affiliated organizations, as described above, Frontify may disclose Personal Data only in response to a subpoena, court order or other governmental request, or when Frontify believes in good faith that disclosure is reasonably necessary to protect the property or rights of Frontify, third parties or the public at large.

If you are a registered user of an Frontify Site or Service and have supplied your email address, Frontify may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Frontify and our products. We primarily use our product blog to communicate this type of information, so we keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve to use this information in order to help us clarify or respond to your request or to help us support other users. Frontify takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of Personal Data.


We use technical cookies that are necessary for the functionality of the Sites – identify visitors, keep preferences, etc. These cookies do not include any cookies set for advertisement purposes and/or for the purpose of tracking the user over multiple websites.

By using our Sites you consent to cookies used for collecting the data on the user’s visits and/or for advertisement purposes by the following third-party services:

  • Google Analytics and Google Ads
  • Twitter
  • Vimeo
  • Facebook
  • LinkedIn
  • Bing
  • Hotjar

You can always turn cookies off if you like. The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Business Transfers

If Frontify, or substantially all of its assets, were acquired, or in the unlikely event that Frontify goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Frontify may continue to use your Personal Data as set forth in this policy.

Outside of the European Union

We make sure that Personal Data transferred outside of the EU is handled by trustworthy vendors. Vendors are regularly examined and individual data processing agreements are signed. When transferring Personal Data to the United States, we check the validity of the vendors according to the EU-U.S. and Swiss-U.S. Privacy Shield and/or make sure the vendors signed the standard contractual clauses.

Your Choices

You may always refuse to supply Personal Data, with the caveat that it may prevent them from engaging in certain website-related activities.

You may correct the Personal Data in your account using our Sites.

You may always request to delete your Personal Data (see contact details below).

Personal Data Relating to Job Applicants

Frontify will collect and process information that you voluntarily communicate about you to Frontify for purposes related to a potential employment. Additionally, Frontify may collect publicly available information (e.g. your LinkedIn profile). Frontify will store and manage this information with a trusted third-party providing a state-of-the-art solution for recruiting processes. You can request access, correction or deletion of job applicant information about you at any time using contact details below.

Personal Data Relating to Children

We do not knowingly collect information from anyone under the age of sixteen. If we learn that we may have received information from someone under the age of thirteen, we will take reasonable measures to remove the information.

Privacy Policy Updates

We may update this Privacy Policy from time to time. You can always find the up to date version of the Privacy Policy on our Site. We undertake to inform our customers regarding updates of this Privacy Policy in our newsletters.

Representative in the EU

Frontify Deutschland GmbH is the representative of Frontify AG in the EU.


Please don't hesitate to contact our Data Protection Officer at if you have any questions about our Privacy Policy or regarding other privacy-related manners.