Updated:
September 24, 2025
Dynamo

Metadata intelligence: Making sense of the chaos

Metadata Architect app suggesting a metadata structure for a library
Ever tried finding an asset in a DAM and thought, “Did I categorize this as campaign, or was it social?” Yeah, we’ve been there. Metadata is the backbone of discoverability, but it’s also the place where chaos creeps in fastest. Human error. Inconsistent naming. Structures that don’t scale. That’s why we’ve been experimenting with something new: Metadata Intelligence. Two apps. One mission. To make metadata smarter, faster, and easier—for everyone.
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Predictive Metadata: your library on autopilot

What if your assets could tag, describe and categorize themselves?

With Predictive Metadata, they kind of can. The app uses AI to predict metadata values based on your own taxonomy. No generic, one-size-fits-all guessing—your brand language, your categories, your way of working.

The result?

  • Consistency without the heavy lifting. No more mismatched or missing metadata property values.
  • Accuracy at scale. As your library grows, the AI keeps things structured and reliable.
  • Efficiency unlocked. Teams spend less time wrangling metadata, more time creating.

Think of it as extra hands working in the background—quietly tidying up so everything’s ready to be found fast.

Metadata Architect: build smarter structures

But what if you’re just getting started? Or your taxonomy is a little… messy?

Enter Metadata Architect. This app helps you design or refine your metadata structure with intelligent AI suggestions. Instead of staring at a blank page, you get a tailored blueprint that matches your brand and content needs.

Why it matters:

  • Clarity from complexity. No more guesswork when setting up your DAM.
  • Consistency baked in. Structures that make sense for today—and tomorrow.
  • Ready to grow. As your library expands, the app adapts with you.

It’s like having an architect by your side—only faster, more flexible, and endlessly patient.

Seeing it in action

First step: install the Predictive Metadata and Metadata Architect apps right from the Frontify Marketplace. A couple of clicks, and you’re ready to start building smarter structures and automating your metadata.

See Metadata Architect in action as it builds a tailored metadata structure for a fictive Range Rover asset library. No blank page—just smart suggestions that turn complexity into clarity.

Follow the flow as Predictive Metadata kicks in. Set up the automation, let the AI predict values, and watch your assets organize themselves—clean, consistent, ready to use.

And if you need even more control, you can fine-tune predictions for each individual property—keeping consistency while staying flexible.

Why metadata intelligence matters

Both apps come from the same spark: a belief that metadata shouldn’t be a burden. It should be the invisible engine behind smooth collaboration, reliable governance, and effortless discovery.

By combining Predictive Metadata and Metadata Architect, we’re moving closer to that vision. Smarter structures. Cleaner libraries. Happier teams.

It’s early days, but the direction is clear: metadata that works for you, not against you.

Got thoughts? We’d love to hear them. Drop us a note at kitchen@frontify.com and let us know what’s on your mind.

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Remo Brunschwiler
Head of Product Strategy

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