Updated:
September 24, 2025
Dynamo

Metadata intelligence: Making sense of the chaos

Metadata Architect app suggesting a metadata structure for a library
Metadata is supposed to make your DAM searchable. In practice, this is also where things fall apart. Someone tags an asset as "campaign." Someone else uses "social campaign." A third person goes with "Q3_social_assets_final_FINAL_v2." Six months later, nobody can find anything, and your taxonomy is a beautiful disaster. We've been working on two apps to fix this: Predictive Metadata and Metadata Architect. They're both about the same thing — making metadata less of a headache.
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Metadata Architect: Build smarter structures

But what if you’re just getting started? Or is your asset taxonomy a little messy?

Enter Metadata Architect. This app helps you design or refine your metadate structure with intelligent AI suggestions. Instead of guessing your way through setup, you get a clear starting point to build structures that'll scale as your library grows.

It’s like having an architect by your side—only faster, more flexible, and endlessly patient.

Predictive Metadata: Your asset library on autopilot

And what if your assets could tag, describe and categorize themselves?

With the Predictive Metadata, they kind of can. The app uses AI to auto-fill metadata values based on your existing taxonomy. No generic, one-size-fits-all guessing — the app learns from your library and gets better over time. This means your team can stop manually tagging everything and actually get back to their real jobs.

The result?

  • Consistency without the heavy lifting. No more mismatched or missing metadata property values.
  • Accuracy at scale. As your library grows, the AI keeps assets structured and reliable.
  • Efficiency unlocked. Teams spend less time wrangling metadata and more time creating.

Think of it as extra hands working in the background — quietly tidying up so that your teams can find brand elements fast.

Seeing it in action

First step: install the Predictive Metadata and Metadata Architect apps right from the Frontify Marketplace.

See the Metadata Architect app in action as it builds a tailored metadata structure for a fictitious Range Rover asset library.

Follow the flow as Predictive Metadata kicks in. Set up the automation, let the AI predict values, and watch your assets organize themselves.

And if you need even more control, you can fine-tune predictions for each individual property.

Why metadata intelligence matters

Both apps come from the belief that metadata shouldn’t be a burden. It should be the invisible engine behind smooth collaboration, reliable governance, and effortless discovery.

By combining the Predictive Metadata and Metadata Architect apps, we’re moving closer to that vision.

It’s early days, but the direction is clear: We’re convinced that metadata should works for you, not against you.

Got thoughts? We’d love to hear them. Contuct us at kitchen@frontify.com and let us know what’s on your mind.

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Remo Brunschwiler
Head of Product Strategy

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