Companies today have more digital assets and files to keep track of than ever before. A shared drive might work well for a while, but eventually, you’ll need a solution that’s better suited for managing assets at scale. That’s where digital asset management (DAM) software comes in.
Many DAM providers offer similar-sounding features, which can make it hard to compare. We’ve hand-selected some of the top DAM tools you’ll want to know about. For each one, we’ve identified its best features based on the company websites and looked for common themes in their customer reviews and testimonials. G2 and GetApp ratings are accurate as of December 2025 and may change.
What makes the best DAM software?
The best DAM for your business will depend on the size of your company, number of users, volume of assets, and the level of adoption you want to achieve throughout your organization. The marketing team in a small company will have very different requirements than the brand department that wants to achieve a company-wide rollout for their global organization.
For enterprise businesses, here is some functionality that set the best DAM solutions apart from the rest:
- Part of a comprehensive brand platform: Your brand assets don’t exist in isolation. A standalone DAM offers little benefits over a well-maintained shared drive; your business gets far more benefits when your DAM integrates seamlessly with your brand guidelines, creative templates and analytics, to create a holistic brand-building toolkit that drives adoption and delivers measurable return on investment.
- Deep integrations with wider tech stack: Just like you don’t want your brand assets cut-off from the rest of your brand-building tools, you also don’t want them siloed from the main tools your teams use every day, like marketing automation, communication, or creative design tools. The best DAMs offer native integrations with large numbers of tools, so your DAM connects with the tools your teams are already working in.
- Scalable platform that grows with your brand: The company and brand you’re building today is very different from what it’ll be in five years time. You might have launched new brands, acquired other companies, or expanded into new global regions in that time. As companies grow, managing brand files effectively becomes increasingly complicated. Look for DAMs that allow you to manage multiple brands in one platform, and offer granular user permissions so you can control access across global regions or multiple sub-brands.
- AI-native solution: Some DAM platforms bolt-on AI features as little extras rather than building them in as core features of the platform. Look for AI-native brand platforms that are designed from the ground up with AI and automation as central features, not added later as bolt-ons. Read more about AI for brand management
10 top DAM systems to consider
1. Frontify
Frontify is building the next generation of asset management tools. It brings together DAM, brand guidelines, editable templates, and AI-powered brand governance in one unified platform.
It helps users navigate and use your DAM, templates, and brand guidelines, driving measurable return on investment in three key areas:
- Time savings
- Reduced compliance risks
- Driving and scaling brand adoption.
While basic DAM platforms focus on storing assets, the Frontify DAM puts brand governance at its core. As well as storing and organizing their digital files, the Frontify platform helps companies drive brand adoption and compliance across their organization. Flexible user permissions and secure sharing options let you control who can access, edit, and share assets.
Brand teams often handle hundreds of small requests every day, from finding the right logo file to creating a quick social media graphic in your brand colors. Frontfy’s AI-powered Brand Assistant handles those small, recurring queries instead, saving brand teams dozens of hours each week.
Additionally, the Frontify platform is designed to scale with your brand and your company. You can manage multiple brands or sub-brands within the platform, and set up different portals for multi-language branding.
“I’ve used many asset management systems over the years, and Frontify’s platform is far and away the best tool I’ve worked with to date. It’s incredibly intuitive and easy to use, both from a user and developer standpoint. The number of available features and functionalities is astounding.”
– Leah Palmquist, Creative Director at Caribou Coffee
Top features:
- Centralized libraries to store and organize assets: All media assets and brand elements are stored in one platform, rather than scattered across multiple tools or locations.
- Scalable architecture for managing multiple brands: Frontify supports multi-brand architecture out-the-box. Companies with multiple sub-brands can manage them all within the same portal.
- Digital brand guidelines: Frontify offers live, online brand guidelines that are easy to update, share, and enforce across teams. Any changes made update in real-time, improving consistency across regions and markets.
- Scalable templates: Customizable templates for both print and digital media help speed-up content production. Lockable elements ensure brand consistency while enabling teams to create the content they need.
- AI-driven tools to improve searchability and asset reuse: AI-powered search enables fast access to specific assets. AI-powered auto-tagging and metadata creation speeds up asset creation and uploads, helping teams work more efficiently.
- AI Brand Assistant drives company-wide brand adoption: Frontify’s Brand Assistant answers basic brand questions to improve compliance and adoption
- Robust access controls: Flexible and customizable access levels and user permissions for internal and external users.
- Customizable and extendible platform: Users can change the look and structure of their brand portal to match their brand. The Brand SDK gives users even more visual and functional control over their brand guidelines.
- Seamless integrations: Frontify natively integrates with other martech, creative, and brand-building tools, as well as other parts of the Frontify platform including templates and brand guidelines.
- Compliance and security: Frontify offers enterprise-grade security features like single sign-on and compliance with leading data security standards like GDPR and HIPAA.
Pricing:
Custom pricing available on request. Pricing is based on the number of monthly active users so you only pay for the people who are actively using your brand assets.
2. Bynder
Bynder was one of the first DAM solutions on the market. Since its launch in 2013, it has developed more comprehensive brand management functionality, including brand guidelines and creative templates. It serves enterprise and mid-market companies.
Bynder was one of the first DAM solutions on the market. Since its launch in 2013, it has developed more comprehensive brand management functionality, including brand guidelines and creative templates. It serves enterprise and mid-market companies.
“Bynder had the main things we were looking for - a searchable database so people could find what they were looking for and permissions and expiration features that provided protection and tracking for our assets.”
– Lauren Lewis, Director of Marketing & Communications at Five Guys
Top features:
- Store and organize your brand files
- Control access and usage rights
- Share files internally and externally
- AI-powered metadata and duplicate detection
- Download files in your desired format
- Seamlessly integrates with your entire martech stack
Pricing:
Custom pricing available on request. Bynder’s pricing is based on three product tiers:
- Digital asset management (DAM)
- DAM + Scale content production — gives you access to other features, such as content workflows and print brand templates.
- DAM + Enhance digital experiences — provides access to all the features in the “scale” tier, plus additional functionality to create a more connected brand environment, such as an integration marketplace and partner network.
3. Aprimo
Aprimo is a combined digital asset management and content operations platform. It’s used by companies of all sizes looking to scale their content management while maintaining brand consistency. It provides essential features for organizing, retrieving, and sharing assets efficiently. Aprimo also offers robust search capabilities, metadata management, and basic analytics to streamline your asset management workflows.
“Within the Aprimo DAM, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need”
– Rina Mody, Senior Product Analyst at Hachette Book Group
Top features:
- Organize and find your brand files
- Share files internally and externally
- Creative review and approval workflows for collaborating on new assets
- Metadata automation including smart tagging, video summaries, and OCR
- AI-powered search
- AI-supported image editing including asset resizing and auto-cropping
- Basic analytics functionality to track and measure asset use
Pricing:
Custom pricing available on request. Aprimo’s enhanced AI functionality is available as an optional add-on to its standard DAM package, requiring additional budget to access its more advanced features.
4. Storyteq
Storyteq’s Content Marketing Platform gives marketers one place to find, adapt, and collaborate on content, across every channel and format. Its platform offers extensive AI capabilities, from smart metatagging to the organization of data. It allows real-time visibility of content performance and joins teams across markets, enabling fast adaption and adoption of content for increased brand consistency
“With Storyteq, we can not only share templated creative assets that our local branches use for quick adaptation, but also ‘lock’ some template elements that we believe should be left untouched in order to maintain the brand consistency that we are after.”
– Mentos
Top features:
- One central platform to organize brand content, guidelines, and templates
- Customizable templates with locked elements to maintain brand consistency
- AI-powered search and advanced filtering to speed up asset discovery
- Basic analytics functionality to track asset usage and user behavior
- AI-supported image editing including asset resizing and auto-cropping
- Feedback and approval workflows
5. Air
Air is a platform for teams to store and organize visual content. It provides space for working together and allows you to manage collaboration, feedback, and approvals all in the same place. Its visual workspace makes it easy to find assets in cluttered libraries, while its intuitive search lets users find files using natural language.
“Air has made the graphic design team's life easier, especially with us being fully remote. This visual server has been so helpful in searching for graphic templates, files, and images.”
– Hayley Lane, Art Director at TOGETHXR
Top features:
- Organize and find your brand files
- Native desktop app
- Enterprise-grade security
- AI-powered auto-tagging
- AI-generated chapters and summaries
- AI-powered image editing tools
- Automated video and audio transcription
- Customizable user permissions to control asset access and usage
Pricing:
Air offers 4 pricing tiers:
- Creator: great for individuals (1 user), $20/month
- Pro: best for growing businesses (10 users), $600/month
- Business: designed for creative teams (15 users), $1100/month
- Enterprise: for established organizations, custom pricing on request.
Pricing:
Custom pricing available on request. Storyteq doesn’t share any information around pricing tiers or packages without booking a demo with their team.
6. MediaValet
MediaValet is an enterprise digital asset management solution that serves as a single source of truth for brand, campaign, and product-related assets. The platform empowers organizations to streamline workflows, enhance collaboration, and drive real results with their digital content.
“MediaValet has been a crucial part of modernizing how we share our digital tools with our customers.”
– Melanie McLean, Melanie McLean Agency
Top features:
- Advanced search and filtering to find brand assets quickly
- AI-powered auto-tagging, color recognition, and facial recognition
- Experience Portals for documenting online brand guidelines
- Granular permissions and access levels for different teams and users
- Customizable templates to maintain brand consistency
- Proofing tools to streamline the feedback and approvals process
- Analytics functionality to track asset usage
Pricing:
Custom pricing. Users must submit a pricing request to the MediaValet team to learn more about their pricing and packages.
7. Cloudinary
The Cloudinary image and video platform is a developer-focused tool for image, video, and digital asset management. It provides an API-first, AI-powered DAM that extends beyond traditional DAM storage and workflow management solutions. Like Frontify, Cloudinary is a forward-thinking vendor building the next generation of asset management tools.
“As a 50-year old company, we have a lot of legacy that we want to bring along with us, and Cloudinary’s DAM has allowed us to do so. We also really like the way we can keep on flexing the Cloudinary APIs to suit our business needs.”
– Nish Patel, Web Development Manager at Paul Smith
Top features:
- API-first DAM providing seamless file uploads and connections to any application through integrations, APIs, and widgets
- Upload assets from anywhere such as commonly used applications or custom partner portals
- Customizable metadata and tagging, supported by AI
- Granular user roles, permissions, and asset management
- AI-powered search to improve asset findability
- Customizable feedback and approval workflows
- Customizable media sharing and brand resource portals for internal teams and external contributors
Pricing:
Custom pricing available on request.
8. Acquia DAM
Acquia DAM is an enterprise digital asset management solution that helps companies manage and distribute assets across teams, tools, and channels. Acquia DAM is available standalone or as part of the Acquia Digital Experience Platform (DXP). It’s a popular choice for enterprise companies that already use other products in the Acquia Digital Experience Platform, such as the Drupal content management system.
“I like that Acquia DAM (Widen) is versatile enough to support different upload profiles for various brands and areas within our company, which helps in organizing our assets efficiently. I appreciate how it accommodates different user profiles, allowing us to specify access and visibility, so each user only sees what they need to.”
– Brianne S. via G2
Top features:
- Asset libraries to organize, find, and use assets across your business
- Branded portals to share assets and guidelines with external teams
- Templates for creating on-brand materials at scale
- Flexible workflows to streamline asset creation, approval, and release
- AI-powered tag, description, and transcription generation, color detection, text extraction, and translations
- Analytics functionality to track asset usage
Pricing:
Custom pricing on request. Acquia DAM has three different pricing tiers:
- Workgroup: for up to 50 users
- Enterprise: unlimited users
- DAM + PIM: up to 50 users with additional product information management functionality.
Acquia DAM also has several add-ons to its DAM, which companies can choose for an additional cost.
9. Brandfolder
Brandfolder is a digital asset management solution that was acquired by Smartsheet, an enterprise work management platform, in 2020. Since this acquisition, Brandfolder has expanded its collaboration capabilities and DAM functionality.
“Brandfolder has made us a lot more efficient in our work. We are a global company, so by having our marketing assets in Brandfolder, we can share them internationally very quickly."
– Ben Peters, President at Zeal Optics
Top features:
- Organize and find your brand files
- Digital rights management to control asset usage
- Share files internally and externally
- Creative workflows for collaborating on new assets
- Integrations with creative and other tools, including Smartsheet
- Analytics data to track and measure asset use
Pricing:
Custom pricing available on request. Brandfolder offers three pricing tiers:
- Core DAM package
- Premium for organizations that are looking for a more scalable, intelligent digital asset management platform
- Enterprise for large-scale deployments that have significant storage, user, and distribution requirements.
10. Filecamp
Filecamp is a lightweight digital asset management system that helps creative businesses share and collaborate on digital files. It’s a popular choice for smaller companies looking for a lightweight and budget-friendly DAM solution, though it’s not designed to handle enterprise levels of complexity so may not be the top choice for large global businesses.
“Filecamp has allowed my team and those we collaborate with internally and externally to share all formats of files seamlessly. It has streamlined our file sharing and digital asset management system, keeping us organized and increasing productivity. The ability to adjust permission levels for users and to customize folder access for individuals has been extremely useful.”
– Alexa Corcoran, VF Corporation (VFC)
Top features:
- Different levels of user access
- Customizable metadata and auto-tagging for files
- Folders and collections to organize files
- Flexible options when downloading assets
Pricing:
Filecamp offers three pricing tiers:
- Basic: limited functionality for small businesses, 20GB storage included, $29 per month
- Advanced: enhanced features and 50GB storage included, $59 per month
- Professional: full features and functionality, 100GB storage included, $89 per month.
Customers then have to pay extra for additional storage, ranging from an extra $10 per month for 10GB, to $3500 for 20TB extra storage capacity.
Discover the next generation of DAM tools
Traditional DAM platforms focus on storing and organizing brand assets. They help companies bring order to their asset chaos, but they’re inefficient, often relying on slow, manual processes to upload, tag, and organize files. Many of these traditional DAMs lack the scalability, automations, usability, and integrations that modern businesses need.
The Frontify DAM is leading the way with its new generation of DAM tools. It sits at the heart of your asset management efforts and connects directly with the rest of our brand-building platform and your other creative and collaborative tools. Thanks to governance-focused AI, and a platform that is scalable by design, Frontify is built for growing businesses — now and as your needs change in the future.
See how well it can work for your team: book your free demo today.
