Metadata and tagging are essential to making your Digital Asset Management (DAM) system searchable, scalable, and easy to use. In this session, we’ll explore how to structure and manage metadata effectively in Frontify, starting with the fundamentals of tags versus metadata and when to use each. We’ll walk through how to enhance discoverability by adding search filters, leverage AI-powered tagging to save time, and define custom metadata with properties, dependencies, and required fields. You’ll also learn how to maintain a clean and consistent system by removing outdated tags and extending your setup with metadata apps to support more advanced use cases.