What AI tools are brand experts actually using?
As the brand management platform behind some of the world’s leading brands, we have a front-row seat to how AI is reshaping brand work. With thousands of tools on the market, it’s hard to separate what adds value from what just sounds good in a demo. So, we asked 15 experts to share the tools they rely on — the ones that have earned a permanent spot in their stack. The result is a curated, community-backed list organized by use case, updated every quarter.
“Anyword has proven to be a great AI tool for my content team. It not only provides excellent repurposing of long form copy but also acts as a super reliable translator for our copy localisation too.”
“Creating slides can be a huge time suck, whether for an event or internal presentations. Beautiful.ai makes the whole process much faster, and the results look really professional and polished.”
“Canva is an intuitive design platform that helps me to quickly create polished content fast. Their features like "Magic Write" helps to generate content, templates and guides design choices whilst their AI-powered colour matching helps everything look on point. They have lots of creative designs to choose from too.”
“I use these tools (Chat GPT, Claude) to help me with deep research alongside our LIONS AI tool which is crucial to help me synthesise large databases of data points and evidence. These tools help me to analyse findings across several inputs (briefs, reports, transcripts etc) and provides strong structures, summaries and takeaways. They are also great for reframing a problem.”
“Making mini-apps and developing skills is my favorite thing about it. Where I started to solve repetitive tasks first, I see how I'm becoming more advances tackling tougher problems with AI.”
“We love it–it’s one of those tools you start using and it instantly feels magical. We actually used Clay to research which companies to include in our AI Showcase (how meta).”
“The capability to code and iterate on your locally stored files, with a very good and accurate output... is insane.”
“Flora has an intuitive nodal interface, flexibility across models and formats, and granular control. It gets out of your way while giving you every lever you need.”
“Langdock is my favorite AI platform. As a secure, model-agnostic operating system, it ensures we aren't locked into one vendor. At Mutabor, we use it to build custom, EU-hosted agents & skills for all our teams. It turns our workflows from a simple shortcut with AI into a real sparring partner that challenges our ideas and protects our work from mediocrity.”
“Because it supports you on automating processes and workflows, helps on summarising and collecting insightful data on projects into a powerful centralised knowledge hub.”
“The ability for both these tools (OpenClaw and ChatGPT) to think through challenges, self-install skills and create output beyond the chat make them worthy sparring partners. With OpenClaw, being able to calibrate it's "Soul' and connect via API to almost anything makes it a very powerful buddy.”
“I think that in future, the integrated AI tools in programmes such as Figma and Pencil will play an increasingly important role in UI design.”
“I like the curation of LLMs Perplexity brings together and the variety of products they offer from AI-powered search to Perplexity Computer which is mind-blowing!”
“Personalization used to be something we talked about in marketing, but couldn’t really do at scale. It felt a bit like a pipe dream, but that’s no longer true. With Tofu, creating personalized content across many channels is much easier.”
“Weave by Figma focuses on the design process itself, weaving together multiple generative tools into a single, more intentional workflow. It gives designers greater control to explore ideas, apply branding principles, and develop identity systems with more rigour, helping translate creative thinking into coherent, scalable design outcomes.”
“WPP Open is our proprietary, pioneering agentic marketing platform that helps AKQA deliver sharper, better-informed strategies and creative ideas, faster than ever before in a secure system that protects client data.”
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