The challenge

During its 2019 rebranding, Skyscanner faced the challenges of rolling out a new identity and implementing it consistently across all markets. 

At the same time, the company was bringing more creative work in-house, which required different workflows to support internal teams to increase on-brand output. 

Effective change management was critical: The organization needed intuitive guidance and tools to help people adopt the simplified visual identity quickly and confidently.

The Solution

Skyscanner implemented Frontify as a centralized brand management platform.

Frontify was structured to guide users step by step through the brand and help internal teams and external partners apply the new visual identity consistently across every market.

“We started with the basics: getting the grid right, then typography, color, photography. Next, we introduced motion templates and animation,” explains Ross Mawdsley, Director, Global Head of Visual Design. “We structured Frontify so that you went through it almost like someone was telling you how to do the brand.”

By providing a central, self-serve hub for creative assets and ready-to-use templates, Skyscanner reduced reliance on in-house designers and removed production bottlenecks, which made on-brand creation infinitely more scalable. 

Plus, because everything lives in one centralized hub, teams across markets can be confident they're always working from the latest, approved assets — eliminating the guesswork and version-control issues that come with a distributed brand.

The result

Skyscanner has set up a single source of brand truth that empowers people to create high-quality assets. The platform enables non-design specialists to easily create branded visual content, improving consistency and speed to market. 

Templates and localization guidance let international teams quickly adapt materials for their own markets, increasing regional relevance within global guidelines. 

“To localize for different nationalities and markets is challenging because we want to be globally consistent. Frontify allows us to have all of our assets, but then it documents how you adapt this for certain cultures and what certain markets are used to seeing in their visual landscape,” says Julia Doogan, Senior Designer.

Operationally, the result is a more agile and scalable brand system that enables faster launches, higher consistency, and ongoing evolution. Strategically, the technical partnership with Frontify supports Skyscanner’s ambition to be the world’s most trusted, traveler-first brand.