Frontify vs Canto
Brand orchestration at scale
Canto is a solid DAM for organizing and finding assets. Frontify combines assets, guidelines, and templates so you don't outgrow your platform when you need more than file storage.
Why leading brands switch from Canto to Frontify
With a powerful DAM at its core, Frontify goes beyond file storage — connecting assets, guidelines, and templates in one platform so every team uses your brand the right way.
A brand platform, not just a file library
Frontify connects your DAM, brand guidelines, templates, and portals in one system. Assets always carry the context teams need to use them correctly.
Interactive guidelines, not static style guides
40+ customizable content blocks covering typography, tone of voice, photography, code snippets, and more. Create distinct guideline sets for each brand, sub-brand, or region — all governed from one place.
Portals built for every audience
Tailored, role-specific brand portals give marketing, sales, partners, and regional teams only what's relevant to them — separate from the admin back-end.
Templates that remove the bottleneck
Templates connect directly to your asset library and guidelines. Creating, approving, and publishing on-brand content happens in one workflow, not across separate tools.
AI that works with you
Find assets faster with AI-powered search and use auto-tagging to keep metadata consistent — no manual work required. The Brand Assistant gives you instant answers, on-brand copy suggestions, and asset recommendations without slowing anyone down.
Governance at scale
Set up permissions, approval workflows, and audit trails so teams can work independently and confidently. Templates with built-in restrictions let local teams adapt content for their market while staying on-brand.
It really demonstrates a one Uber, one brand approach. We’re all one company that is built on the same solid foundation, the same platform.
– Brian Coonce, Global Creative Director at Uber
Transform how you work with assets
See how marketers and designers use Frontify to build and deliver on-brand campaigns — from one place.
FAQs
What does Frontify do beyond Canto?
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Interactive brand guidelines with 70+ content blocks, native templates with brand-compliant creation, customizable brand portals, and an AI-powered Brand Assistant. Canto covers the asset storage layer, Frontify covers the full brand system.
What support do we get during migration?
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Personalized onboarding with tailored training, a dedicated support team and guidance on portal structure, asset migration, and driving adoption across your organization.
Explore how Frontify powers exceptional brands
A brand-building platform where a user-friendly DAM meets customized portals.
Go beyond storage
Drive brand consistency, collaboration, and efficiency — with Frontify.