Frontify vs Adobe AEM

Managing brand at scale

Frontify delivers enterprise DAM and connects those assets to brand guidelines, templates, and workflows so content is easier to create, find, and use consistently

Why leading brands choose Frontify over Adobe AEM

With a powerful DAM at its core, Frontify is the platform that keeps brand, marketing, and creative teams aligned — giving assets the context they need to be used the right way.

Brand teams in control

Brand and marketing teams can update assets, guidelines, and content in minutes — no IT tickets, no developer queue, no waiting.

Built for agility

Launch new brand portals, update guidelines, or publish new templates in hours. Frontify's self-service model is designed around the pace modern brand teams need to move.

Designed for daily use

Frontify's interface is built for the people who work with brand assets daily — designers, brand managers, regional teams, and creative operations. The 92% easy-to-use rating reflects an interface designed specifically for brand workflows.

Designed to work together

Frontify offers native AEM integration for seamless asset delivery. Use AEM for enterprise web content management and Frontify for brand asset management, then connect them seamlessly.

AI that works with you

Find assets faster with AI-powered search and use auto-tagging to keep metadata consistent — no manual work required. The Brand Assistant gives you instant answers, on-brand copy suggestions, and asset recommendations without slowing anyone down.

Governance at scale

Set up permissions, approval workflows, and audit trails so teams can work independently and confidently. Templates with built-in restrictions let local teams adapt content for their market while staying on-brand.

What the experts say

It really demonstrates a one Uber, one brand approach. We’re all one company that is built on the same solid foundation, the same platform.

– Brian Coonce, Global Creative Director at Uber

Transform how you work with assets

See how marketers and designers use Frontify to build and deliver on-brand campaigns — from one place.

FAQs

We already have Adobe AEM, why add another tool?

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AEM is excellent for enterprise web content management and multi-channel content delivery. Frontify is purpose-built for brand management — a different use case with different requirements.

Many organizations use both platforms together: Frontify handles brand guidelines, asset libraries, and template creation, while AEM manages web content delivery. They integrate seamlessly via native API connections.

How does Frontify integrate with Adobe AEM?

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Frontify integrates with AEM through GraphQL API and webhooks. Assets managed in Frontify can be delivered to AEM via CDN-based embedding, ensuring real-time updates across your digital properties.

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What's the pricing difference between Frontify and Adobe AEM?

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Frontify uses a monthly active user pricing model — you only pay for people who actually use the platform. AEM uses enterprise licensing. When comparing total cost of ownership for brand management use cases, organizations should factor in not just licensing but also implementation costs and ongoing developer resources required to maintain AEM for brand and marketing workflows.

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Built with Frontify

Explore how Frontify powers exceptional brands

A brand-building platform where a user-friendly DAM meets customized portals.

Overview

Go beyond storage

Drive brand consistency, collaboration, and efficiency — with Frontify.