Intelligent brand system

DAM, guidelines, templates, and portals unified with AI so teams move faster and stay on brand.

DAM, guidelines, templates, and portals unified with AI so teams move faster and stay on brand.

Intelligent brand system

Built for humans and AI

DAM

Your asset engine, where files become brand knowledge ready for your team and every AI tool.

AI finds anything in seconds so teams stop recreating what already exists.

Governance protects your brand without slowing approvals down.

One asset transforms automatically for every channel and format.

Guidelines

Living brand standards, AI-readable by design.

Teams get instant answers without asking the brand team.

Rules enforce themselves where work happens — design tools, CMSs, workflows.

Reduce violations before they occur, not after.

Portals

Customized hubs for every team, region, or partner — all managed centrally.

External partners access what they need without exposing everything.

Multi-brand and multi-market setups stay organized, not chaotic

One system scales across every audience without losing control.

Templates

Customizable formats that scale content production and protect brand integrity.

Lock brand standards while giving teams creative freedom where it matters.

Let teams produce content independently without waiting for designers.

Scale across markets fast — no approval cycles holding you back.

"It really demonstrates a one Uber, one brand approach. We’re all one company that is built on the same solid foundation, the same platform."

– Brian Coonce, Global Creative Director at Uber

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FAQ

Frequently asked questions

What is Frontify?

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Frontify is a platform that combines digital asset management (DAM), brand guidelines, and templates into a single unified system. With Frontify, Teams can centralize, govern, and scale their brands across channels, regions, and partners.

Who uses Frontify?

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Frontify is used by midsize and enterprise organizations managing brands and assets across multiple teams, regions, or partners. Common users include marketing, creative, brand management, sales, regional offices, and external agencies.

How is Frontify different from a traditional DAM?

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Frontify goes beyond file storage and integrates DAM with brand guidelines and templates. The platform offers AI-powered brand governance and user-friendly portals that drive adoption throughout an organization, not just among DAM librarians.

Why do brands migrate to Frontify from traditional DAMs?

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Traditional DAMs only store files, forcing teams to switch between multiple systems to collaborate and share materials. These platforms lack critical features — from workflow automation to real-time collaboration — that modern brands need.

Frontify unifies guidelines, templates, and assets into one platform. Renowned brands such as Uber, Microsoft, and Zoom left legacy DAMs and SharePoint for faster, more efficient brand management with Frontify.

How long does Frontify implementation take?

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Frontify gets most organizations operational in 2–3 weeks, compared to several weeks for other platforms. Implementation time depends on migration complexity and the level of customization required.

Does Frontify integrate with Figma, Adobe Creative Cloud, and other design/creative tools?

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Yes. Frontify has native integrations with Adobe Creative Cloud, Figma, Sketch, InDesign, and various CMS platforms. Marketers and designers can access brand assets and guidelines directly in their creative tools.