At Frontify, we believe your brand should live where your people work. We don’t want people to break focus and jump between tools to access brand guidelines and core assets. We're enabling brand governance in the exact moment it counts, when people are mid-task and have a brand question. In today’s world, that also means bringing your brand into AI tools. That’s where our Microsoft Copilot integrations come in.
Driving brand adoption and compliance at scale
Frontify’s Brand Guidelines integrate with Microsoft Copilot, using artificial intelligence to answer users’ questions about companies’ guidelines, improving brand consistency across the business.
Whether users are using Copilot to assist with writing emails to sales prospects or drafting product copy, they can consult your brand guidelines within the flow of their work, without stopping to read through your guidelines in full:
- The user asks Copilot about brand rules, such as “Is this copy on brand?” or “which font should I use for headings in this document?”
- Copilot routes the query to Frontify’s Brand Guidelines.
- Frontify returns relevant information and live content from their Brand Guidelines.
- Copilot displays answers to the user’s question, including a direct link to the relevant page within the Brand Guidelines so they can read the full guidance if needed.
With growing numbers of team members empowered to create brand materials and content, you need to improve education, understanding, and adoption of your brand. Consistent brand adoption at scale only happens when team members can find brand answers in the moment of creation, and check for themselves whether the content they’re creating is on-brand or if it misses the mark.
Scrolling through pages of brand guidelines can feel intimidating, and users can easily miss the key piece of information they’re looking for. In most cases, it’s simply easier to ask a question, like “is this the right shade of blue from our brand colour palette?” or “what are our tone of voice guidelines?”
But messaging your brand team adds delays into workflows. Creatives need to wait several hours, or even until the next day, to get answers to their questions — your brand team has a lot on their plate and they can’t spend all day answering questions from dozens of different team members. Frontify’s integration with Microsoft Copilot makes it possible to answer these questions at scale, instantly.
Breaking down barriers to brand access
Frontify’s DAM integrates with Microsoft Copilot to make brand materials instantly accessible in the tools you’re already working in, so teams can execute faster and stay on brand.
In brand management, one of the biggest ongoing challenges is ensuring everyone can quickly and easily access brand materials. Without instant access, team members risk using outdated or off-brand assets, or face delays to their projects while waiting for someone to grant access to the relevant files.
Frontify makes it easy for employees to access brand files directly from the tools they’re working in. We know team members are spending more and more time using AI tools, and that AI is becoming an ever-growing part of peoples’ workflows, so now you can access your brand files with Microsoft Copilot.
With the Microsoft Copilot integration, team members don’t have to waste time constantly jumping between tools: Employees can find the right asset from within Copilot, in the flow of their work — without switching platforms or losing time and focus. For example, when your marketing team is putting together a campaign plan and wants to add the relevant, approved brand assets, they can ask Copilot to find them, and add them straight into their plan.
Admins can set up an integration between Microsoft Copilot and their Frontify DAM. Then they can instantly access approved brand files from their DAM:
- A user asks Copilot for an asset, such as “Find me the Instagram ads for our upcoming holiday campaign.”
- Copilot routes the query to Frontify’s DAM.
- Frontify returns relevant assets.
- Copilot displays results as previews with links and download buttons so users can instantly access and use the files they need.
Frontify and Copilot make your brand accessible and effortless
Your brand needs to be where people work, not stored somewhere separate. Brand knowledge should be accessible in the moment and in the flow of work, to drive adoption at scale. Our Copilot integrations make brand assets and guidelines instantly accessible and easy to implement on a company-wide scale. Here’s how the integrations benefits your business and empowers your brand team, marketers, sales team, or designers:
- Work in flow: Find brand assets or guidance directly within Microsoft tools like Teams, Powerpoint, or Word.
- Single source of truth: Frontify is your single source of truth for brand assets and guidelines. Copilot surfaces assets and information directly from within your brand platform in Frontify.
- Brand usage insights: Copilot can give high level insights into what users are searching your DAM or guidelines for, which can help your brand team understand which topics they need to provide additional information or training around.
- Save time and stay on brand: Find brand assets quickly by asking Copilot to find specific files, rather than spending time manually sifting through folders. Ask Copilot specific questions about your brand to ensure copy and designs are always on-brand.
- Secure data sharing: Copilot follows the same permissions, sharing, and access rules as you have set up in Frontify. Users only see content they have permission to view.
With Frontify, your brand has a structured, scalable solution to brand management that ensures consistent representation across touchpoints. Copilot lets team members all across the business benefit from streamlined access to brand-compliant assets, and marketers can easily check their work against your brand guidelines without leaving their Microsoft tools.
Try Frontify’s Copilot integrations today, to make your brand accessible and ensure adoption at scale. Learn how to set up your Copilot integrations with the Frontify DAM and Guidelines.
