In our fast-paced digital world, brands must be adaptable — and elastic. They must be able to shift and adjust across platforms and touchpoints while staying true to their core values. This flexibility, however, is impossible without the right tools.
While essentials like DAMs and brand guidelines provide a strong foundation, true agility requires expanding functionality and connecting diverse workflows.
This is where Frontify does brand management differently — by providing a comprehensive network of apps, integrations, content blocks, themes, and partners that work together to help you navigate the complexities of modern marketing with greater efficiency and effectiveness.
Introducing the Frontify ecosystem
The Frontify ecosystem extends the platform — the DAM, guidelines, and templates. The ecosystem brings together flexible extensions, and a growing partner network helps you collaborate by connecting tools and teams so your brand can adapt, scale, and stay consistent.
The elements of the ecosystem
The Frontify ecosystem is built on powerful technology: The Brand SDK and the GraphQL API are the foundation for customizations and scalability.
A network of certified partners and developers build extensions: Apps, integrations, blocks, themes, and automations that enhance functionalities and adapt Frontify to content creation processes and personal ways to document brands. Our partners play a key role in expanding the ecosystem. Their expertise and solutions help brands unlock new possibilities to maximize Frontify’s potential.
Those extensions are accessible through the Marketplace, a public platform open to our customers.
How the Frontify ecosystem solves your brand challenges
The Frontify ecosystem, through the work of its innovative community, provides solutions to common brand challenges — including creating content that resonates and building brand portals that engage.
Integrations and apps streamline workflows and boost content creation
Whether you’re a marketer or a brand manager, Frontify makes it easy to connect with the tools you already use through our 50+ native integrations with solutions like Wrike and Getty Images. An integration platform as a service (iPaaS) lets non-technical users create automated workflows that connect different applications with minimal coding, like Tray.io or Zapier. You can also customize integrations from scratch with your developers, using our GraphQL API, so teams can work without the friction of disconnected systems.
While integrations allow users to connect Frontify with external environments, such as design software or content management systems, apps work directly within the platform. Without switching between tools, teams can produce content more efficiently.
With the Brand SDK, you can develop custom apps that complement the out-of-the-box ones built by Frontify and its partners. These apps are embedded in the platform and help you streamline collaboration:
- Connecting solutions like OpenAI directly in Frontify so users can access AI-powered services without switching platforms.
- Speeding content creation — from editing images to generating new visuals — within one shared workspace.
- Automating tasks like auto-tagging assets or generating descriptions to free up time for more creative and strategic work.
This unified APProach keeps processes smooth and efficient. More people can contribute to creating content and managing brands without using scattered tools.
Take a closer look at our apps.
Content blocks and themes to build brand portals that engage
Custom blocks and themes allow you to express your brand’s personality when designing portals and guidelines.
Frontify has over 50 pre-installed content blocks that enable you to arrange and display logos, typography, or color palettes to represent your brand identity. If you can't find the block you're looking for, use the Brand SDK to create new personalized blocks.
Check out our content blocks.
Themes (in beta) set your portal's overall look and feel. Choose from various themes or create your own using the Brand SDK and tailor the visual experience to match your aesthetic.
The Frontify portals and guidelines stay true to your brand and scale with your products, markets, and creative directions. This helps teams increase engagement, maintain consistency, and drive adoption.
The Marketplace adds convenience and inspiration
The Frontify Marketplace — with all the integrations, content blocks, apps, and themes — is a valuable resource for inspiration. As you discover new ideas and enhance your brand’s visual identity while staying true to its core principles. This combination of creative freedom and structured guidance helps you stand out and maintain a cohesive image.
The partner network helps you scale your brand
Our partners help you maximize Frontify’s potential with personalized guidance and technical expertise. These experts collaborate closely with your team to shape and execute your vision by leveraging the Brand SDK to develop solutions that streamline operations, automate workflows, and boost productivity.
See how the Frontify ecosystem can solve your brand challenges
The Frontify ecosystem simplifies content workflows and gives creative freedom to create and evolve your brand. With intuitive integrations, centralized collaboration, and flexible tools, you can innovate while staying consistent and elastic. Everything is accessible in one place and supported by expert partners to ensure consistency and efficiency.
Request a demo today to find out how the Frontify ecosystem simplifies and streamlines brand management.
