Creative asset management

Turn creative chaos into momentum

Centralize creative files, accelerate collaboration, and turn production chaos into structured workflows—all in one unified platform

Overview

How Frontify powers creative asset management

Frontify combines asset management with version control, collaborative workflows, and integrated templates—creating a single hub where creative teams can produce, iterate, and scale campaign content faster.

Centralize creative files

Keep every campaign asset, work-in-progress file, and production resource in one searchable home so creative teams find what they need in seconds, not hours.

Accelerate collaboration

Move feedback out of email threads and into your assets with built-in comments, approvals, and version control—so teams can iterate faster without losing context.

Enable creative production at scale

Give marketers and regional teams the templates and approved assets they need to create campaign variations quickly while maintaining creative consistency.

Control versions and approvals

Automatic version history ensures everyone works from the latest file, while approval workflows keep stakeholders aligned without slowing down production.

Connect your creative tools

Integrate with Adobe Creative Cloud, Figma, and your project management tools so assets flow seamlessly through your entire creative workflow.

Unified brand platform

Turn asset storage into creative momentum

A unified platform where creative files, templates, and collaboration tools work together—giving teams everything they need to move from concept to campaign faster, without the back-and-forth.

Built with Frontify

Creative asset management in action

Step into some of our brand portals to see how leading brands manage their creative workflows on Frontify

See the full showcase

10h

Saved per week by the brand team.

“I’ve used many asset management systems over the years, and Frontify’s platform is far and away the best tool I’ve worked with to date. It’s incredibly intuitive and easy to use, both from a user and developer standpoint. The number of available features and functionalities is astounding.”

– Leah Palmquist, Creative Director at Caribou Coffee

Read customer story

Frequently asked questions

What is creative asset management?

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Creative asset management is the process of organizing, storing, and distributing design files—like images, videos, templates, and other creative content—so teams can access and use them efficiently while maintaining brand consistency.

How is creative asset management different from DAM?

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Traditional DAM focuses on storage, control, and distribution of final approved assets. Creative asset management adds collaboration and iteration—connecting work-in-progress files with feedback loops, version control, and production workflows to accelerate what you make next.

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What features should a creative asset management system have?

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Look for version control, collaborative review and approval workflows, integration with creative tools (Adobe, Figma), template management, multi-brand support, advanced search with AI-powered tagging, and role-based permissions to control who can access or edit creative files.

Can we manage multiple brands or campaigns in one platform?

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Yes. With multi-brand spaces and permission controls, you can manage separate campaigns, visual identities, or product lines—all within one centralized platform.

Who needs creative asset management?

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Creative teams, marketing teams, in-house agencies, brand managers, and anyone producing high volumes of campaign content across multiple channels or markets. If you're juggling versions, can't find the right files, or lose time in email review cycles, you need creative asset management.

How does AI fit into creative asset management?

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AI-powered features like auto-tagging, smart search, and content recommendations help teams find assets faster and discover relevant content without manual searching. AI can also suggest similar assets, identify duplicate files, and automate routine organization tasks.

Can external partners and agencies access our creative files?

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Absolutely. Set roles and permissions to ensure that internal teams, freelancers, or external partners only see and edit the assets relevant to them. Secure sharing links and controlled portal access keep your creative files protected while enabling collaboration.

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Organize your creative assets

Drive brand consistency, collaboration, and efficiency — with Frontify.

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