Creative asset management

Creative, controlled, and on-brand

Centralize creative assets in a space built for speed and brand integrity. Empower designers and marketers to move faster and stay consistent
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Overview

Creative assets that work harder

Turn creative files into dynamic assets that drive brand consistency, creative speed, and collaboration across every team.

Find fast. Reuse often.

Smart tagging, advanced search, and visual previews make it easy to surface the right creative file — so teams spend less time digging and more time creating.

Consistency at every touchpoint

Lock key brand elements, templatize creative, and control usage — so every asset stays on-brand, no matter who’s using it or where it’s going.
Scalability

Scale creative output

Bring all your creative files into one central hub to help teams move faster, stay aligned, and scale content production without compromising quality.

Discover assets in seconds

Empower teams with smart metadata, search filters, and visual previews — making it easy to find and repurpose the right creative, instantly.

Streamline creative control

Built-in workflows and version tracking help manage feedback and approvals — so your creative stays on-brand and on schedule.

Collaborate with confidence

Give the right people access to the right assets at the right time. Control, share, and collaborate without compromising your brand.

Centralized collaboration

Brand stories come alive

Turn your digital asset management from a storage system into a powerful collaboration engine that helps teams create, modify, and scale campaigns faster.
Built with Frontify

Creative asset management in action

Step into some of our public portals to see how brands manage their creative assets.
10h
Saved per week by the brand team.
“I’ve used many asset management systems over the years, and Frontify’s platform is far and away the best tool I’ve worked with to date. It’s incredibly intuitive and easy to use, both from a user and developer standpoint. The number of available features and functionalities is astounding.”
Leah Palmquist — Creative Director at Caribou Coffee

Frequently asked questions

What is creative asset management?

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Creative asset management is the process of organizing, storing, and distributing design files — like images, videos, templates, and other creative content — so teams can access and use them efficiently while maintaining brand consistency.

Can I manage multiple brands or campaigns in one place?

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Yes. With multi-brand spaces and permission controls, you can manage separate visual identities, campaigns, or product lines — all within one centralized platform.

How does version control work?

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Every time an asset is updated, previous versions are saved automatically. You can track changes, revert to older versions, and ensure everyone’s working from the most up-to-date file.

Can I control who has access to which files?

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Absolutely. Set roles and permissions to ensure that internal teams, freelancers, or external partners only see and edit the assets relevant to them.

How does this help with brand consistency?

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By centralizing creative assets, locking key elements in templates, and managing approvals in one place, teams can reuse the right assets and avoid off-brand content slipping through the cracks.

Drive brand consistency, collaboration, and efficiency — with Frontify.

Organize your brand assets