Your 3-stage rebranding checklist

Rebranding is sometimes necessary to adapt to a changing market. To ensure success, use the checklist below to stay organized and complete each step systematically.

Loading...

Learn how to rebrand with our 3-step plan

Download our free guide to discover how you can best get your brand that well-needed makeover. Here's a preview of what you'll learn:

  1. Stage one: Research and planning. Build a diverse team, create customer personas, analyze the market, develop a checklist, set a timeline, and consult with executives for approval.
  2. Stage two: Update internal assets. Define new mission/values, update logo/tagline, assess colors, set new guidelines to ensure consistent communication.
  3. Stage three: Launch your new brand. Communicate internally, update your website and all other touch points, and announce the rebrand through relevant platforms.

Ready to see Frontify in action?

Frontify covers all ends of the brand management lifecycle, so your brand continues to evolve and grow to be its very best.