Your 3-stage rebranding checklist

Rebranding is sometimes necessary to adapt to a changing market. To ensure success, use the checklist below to stay organized and complete each step systematically.


Learn how to rebrand with our 3-step plan

Download our free guide to discover how you can best get your brand that well-needed makeover. Here's a preview of what you'll learn:

  1. Stage one: Research and planning. Build a diverse team, create customer personas, analyze the market, develop a checklist, set a timeline, and consult with executives for approval.
  2. Stage two: Update internal assets. Define new mission/values, update logo/tagline, assess colors, set new guidelines to ensure consistent communication.
  3. Stage three: Launch your new brand. Communicate internally, update your website and all other touch points, and announce the rebrand through relevant platforms.

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Frontify covers all ends of the brand management lifecycle, so your brand continues to evolve and grow to be its very best.