Your 3-stage rebranding checklist
Rebranding is sometimes necessary to adapt to a changing market. To ensure success, use the checklist below to stay organized and complete each step systematically.
Learn how to rebrand with our 3-step plan
Download our free guide to discover how you can best get your brand that well-needed makeover. Here's a preview of what you'll learn:
- Stage one: Research and planning. Build a diverse team, create customer personas, analyze the market, develop a checklist, set a timeline, and consult with executives for approval.
- Stage two: Update internal assets. Define new mission/values, update logo/tagline, assess colors, set new guidelines to ensure consistent communication.
- Stage three: Launch your new brand. Communicate internally, update your website and all other touch points, and announce the rebrand through relevant platforms.