The CMO's guide to brand milestones

"A brand milestone feels like a moment of pause to say, 'Look how far we've come.' It's a celebration of collective effort and shared growth."

– VP of marketing at a marketing/PR firm in DACH

Building a brand is a journey. It consists of big and small milestones along the way. To celebrate these brand milestones (and the teams behind them), we surveyed senior marketers from around the world. Here are 5 takeaways.

Marketers agree on the importance  of brand evolution and their role in shaping it.

On a scale of 1 to 5 rate the following statements:

Marketers perceive differences in which brand milestones are most important to themselves, their C-suite, and their customers.

Which brand milestone is most important to you, the rest of your C-suite, and your customers?

Marketers feel excitement and optimism when working on brand milestones.

When working on these brand milestones, which emotions come to mind?

Marketers say their departments currently need the most support with some of the most challenging brand milestones.

Which of the following brand milestones is most challenging and which needs the most support?

More than half of marketers agree on common brand challenges, whether it's for a brand milestone or not.

To what extent do you agree with the following challenges?

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