From a full rebranding to a simple refresh, Frontify simplifies brand evolution: Centralize your assets, align your teams, and roll out changes with clarity and control.
A brand refresh is like giving your brand a facelift. It involves updating certain elements to make the brand look and feel more modern, relevant, and appealing. The core identity, values, and target audience stay the same.
Rebranding is a more radical transformation: It's a complete brand overhaul that involves a fundamental change in how people perceive the brand — comprising everything from the visual identity to the messaging and positioning.
How Frontify simplifies brand evolution
One brand hub
Manage and distribute brand assets on one centralized platform. Having a single source of truth ensures everyone uses the latest brand elements during and after your rebranding efforts.
Collaborative workflows
Get real-time updates, feedback, and version control for all stakeholders. Streamlined collaboration within Frontify accelerates the review and approval processes crucial for a successful brand refresh.
Universal accessibility
All stakeholders have the same access to fonts, logos, imagery, templates, and guidelines — everyone can implement the updated brand identity.
Cost-effective
Centralize your resources to minimize the costs and complexities often associated with rolling out a new or updated brand.
Easy syncing
Connect with your other platforms like CMS and design tools to ensure your refreshed brand assets are consistently applied across all digital touchpoints.
Rebranding by the numbers
35,000 users
Kühne+Nagel saw a major increase in brand adoption after using Frontify for their rebranding. 35,000 users in 100 countries have accessed Frontify — with an average of 4,000 monthly active users.
5 hours/week saved
During their rebranding, Delinea content creators saved five hours a week by using the Frontify DAM to access brand elements without needing support from the brand team.
6 months to launch
Borussia Dortmund launched its new brand identity in just six months, ensuring a seamless transition across digital, stadium branding, and social media.
56% increase in guideline access
Sinch went through a brand refresh in 2021 and built a centralized hub to support its ongoing brand evolution, which drove a 56% increase in guideline access and strengthened internal alignment.
How to evolve your brand with Frontify
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