Frontify vs Bynder

Built for brands, not just assets

Bynder is great at what it does — storing and organizing digital assets.

Frontify delivers enterprise DAM and connects those assets to brand guidelines, templates, and team workflows so content is easier to create, find, and use consistently.

Why leading brands choose Frontify over Bynder

With a powerful DAM at its core, Frontify is the platform that keeps brand, marketing, and creative teams aligned — giving assets the context they need to be used the right way.

Designed for daily use

Frontify is built for everyone on the team, not just DAM specialists. The intuitive interface means faster onboarding and higher daily usage across marketing, design, and regional teams.

Portals that scale with you

One platform, multiple portals — each tailored to a specific team, region, or brand. Launch a brand, sales, or partner portal without duplicating tools or forcing a one-size-fits-all structure.

Built around your brand

Frontify's Brand SDK lets you build custom content blocks that fit your needs — from embedding interactive tools to creating bespoke brand experiences. Use the blocks internally or share them on the Frontify Marketplace.

Open and easy to integrate

Frontify fits into your existing tech stack. The GraphQL API and webhooks let you automate workflows and sync with the tools your team already uses

AI that works with you

Find assets faster with AI-powered search and use auto-tagging to keep metadata consistent — no manual work required. The Brand Assistant gives you instant answers, on-brand copy suggestions, and asset recommendations without slowing anyone down.

Governance at scale

Set up permissions, approval workflows, and audit trails so teams can work independently and confidently. Templates with built-in restrictions let local teams adapt content for their market while staying on-brand.

Frontify vs. Bynder:  Side-by-side comparison

Why choose Frontify?	Frontify	Bynder
Core DAM	Asset storage, search, metadata, and sharing	Asset storage, search, metadata, and sharing
User interface	UI rated easy-to-use by 92% of users	Complex interface built for DAM specialists
Scalability	Unlimited number of portals with flexible, independent structures	Rigid library structures that require identical taxonomy
Customization	Brand SDK and content blocks for deep platform customizsation	Limited customization options
Governance	Granular permissions, approval workflows, localization controls, and usage guidelines	Basic template controls
Pricing	Monthly active users — you pay only for people who use the platform	Per seat, including inactive users

What the experts say

"From our experience, a lot of big brands end up with Frontify after trying other solutions like Bynder. While these solutions have their merits, we often hear that Frontify provides a more complete and satisfactory experience.”

Pete Maloney— Creative Director, Emperor Design Consultants