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Unlocking on-brand AI with the Frontify MCP

November 18, 2026
November 18, 2026
2:30 PM (GMT) | 3:30 PM (CET)
Unlocking on-brand AI with the Frontify MCP
Summary

AI adoption is moving faster than brand governance can keep up. The Model Context Protocol (MCP) bridges that gap by turning Frontify into a structured knowledge layer for AI tools like Claude, Microsoft Copilot, and Cursor. Instead of maintaining custom connectors or uploading static brand guides into prompts, MCP enables AI agents to read your guidelines, surface approved assets, and run DAM workflows directly through natural conversation. In this session, we will explore how Frontify MCP works and how to securely empower external AI tools with live brand context.

Key takeaways
  • Understand the Frontify MCP and how it connects your brand content and data with AI-powered tools.
  • Discover practical use cases and real client examples for using MCP to streamline brand and content workflows.
  • Learn how to get started with MCP and uncover opportunities to add value, improve efficiency, and streamline your own workflows.
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Hosts

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Julia Bartoletti

Customer Success Manager
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Frontify
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Your go-to advisor, guiding your path to success with expert insights and best practices, helping you maximize Frontify's value for your business over time.

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Hannah Cree

Senior Onboarding & Implementation Manager
,
Frontify
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Your onboarding guide, offering expertise and best practices to ensure a smooth and successful start with Frontify.

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Pyotr Li

Solutions Engineer
,
Frontify
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