In Motion: How movement shapes modern brands

Mitch Paone is the Co-Founder and Creative Director of DIA Studio, a creative agency headquartered in New York City and Chamonix, France. DIA specializes in corporate and cultural identity systems, graphic design, and typography. The studio is internationally recognized for its pioneering use of motion and generative tools as the foundation of brand systems, developing flexible identities that adapt across platforms.

Simon brings a global perspective to brand building having worked as a designer and creative lead in Australia, the UK, and the US. He has led memorable campaigns and award-winning identities with Nike, The Athletic, The New York Times, PayPal, Spindrift, Mode, and MoMA. With deep experience at several globally renowned branding agencies — Winkreative, Moving Brands, Gretel, and Wolff Olins — Simon now leads multidisciplinary teams at BUCK, crafting thoughtful and stunning brand systems at scale, with motion at the heart. Simon serves as a mentor at SVA and D&AD Shift — a program dedicated to giving people without a traditional design education entry into the creative industries. He was also a judge at this year’s D&AD awards in the typography category.

Chris Hannon has 14 years of marketing experience at B2B companies, from fast-growing startups to public companies. Based out of New York, Chris manages field marketing for Frontify’s US operations.