Designed to resonate: How sonic branding shapes our experiences

As branding becomes increasingly multi-sensory, sound is emerging as one of the most flexible, emotional, and immediate forms of brand expression. Whether in digital products, physical spaces, or social media content, brands design more and more with their ears, not just their eyes.

In this third episode of Rebranding Redefined, our great guests, ilā Kamalagharan (Maison Mercury Jones) and Bomo Piri (Native Instruments), explore how sound shapes brand perception, memory, and emotion — often before audiences hear a word or see a logo. From ambient tones to spoken voice, audio has become an essential tool in how brands connect.

This conversation invites you to reframe sound as more than an add-on and see it as a strategic, identity-defining asset that every brand should actively shape.