Rebranding Redefined
Mastering long-term brand-building: Tools, tactics, and ROI strategies
February 24, 2026
February 24, 2026
A new Frontify-sponsored report from Harvard Business Review Analytic Services reveals a striking gap: While the vast majority of marketers recognize the importance of long-term brand-building, very few feel their organizations are actually effective at it.
The research, which surveyed 530 marketing and strategy leaders, found that 84% agree long-term brand-building is critical to business success — yet only 36% believe their organizations are very effective at it.
Join our live webinar to hear from brand leaders at Sprout Social, Specialized Bicycle Components, and Design Bridge as they share what's working, what's not, and how to close this effectiveness gap.
- How to prove ROI and secure executive buy-in for long-term brand initiatives (the #1 challenge cited in the research)
- Which tools actually drive brand consistency and scale across regions — and which ones don't
- How to scale brand consistency across regions without losing control
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Digge Zetterberg
VP Marketing
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Frontify
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Digge Zetterberg boasts 15 years of leadership experience in advertising and digital agencies across Berlin and Stockholm. Prior to her current role, she served as Frontify's Director of Content & Communication, where she worked closely with the executive team to elevate the brand's global presence.
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