Power up your automations with external API calls

Ready to take your automations further? The GET function lets you call external APIs directly from your workflows, retrieve data, and use it to drive downstream actions across your DAM setup. In this session, we'll explore how to build advanced, customized automations using the GET function in Frontify.

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Here's what you'll walk away with:

• Understand how the GET function works within automations, including how to configure requests, pass dynamic variables, and reference response data in later steps.
• Learn how to connect Frontify to external systems — like a PIM, CMS, or internal service — without middleware or custom-built connectors.
• Discover how to use GET responses to automatically enrich asset metadata, keeping information accurate and consistent at scale.
• Explore practical use cases for building account-specific workflows that go beyond what pre-built processes can offer.
• See real-world examples of how teams are using the GET function to extend their DAM workflows and reduce manual data entry.
• Leave with a clear framework for scoping and building your first GET-powered automation.