M+C Saatchi
Challenge
Solution
Result
Challenge: Scaling brand consistency globally
While its brand identity was strong, its brand management tools hadn’t kept up. Before Frontify, teams struggled with scattered assets, expired links, and inaccessible folders. With deadlines looming and pitches in motion, these inefficiencies were hurting momentum.
The global marketing team — responsible for maintaining consistency, scaling efforts, and supporting regional expansion — needed more than a static guidelines repository.
Their mission: create a secure, dynamic, and accessible platform that unifies brand identity and growth tools under one roof.
Solution: Streamlining brand governance
M+C Saatchi selected Frontify as the foundation for its centralized brand and growth platform. The flexibility, customization, and intuitive user experience made it easy to tailor the environment to the agency’s evolving needs.
The in-house designers from M+C Saatchi Consulting took the lead on the visual and structural setup, ensuring brand identity was reflected at every touchpoint. Meanwhile, the global marketing team developed a “Growth Accelerator” within Frontify, embedding materials such as editable templates, strategic resources, and FAQs in one space.
The result? A living platform that empowers everyone to access the right materials. From pitch decks to digital assets in seconds.
Building the platform
Creating the Frontify hub wasn’t just about uploading logos and templates. It was a strategic effort to design a seamless user experience across regions. Mapping the navigation, anticipating user behavior, and customizing functionality were some of the most complex (and rewarding) aspects.
Rather than build a rigid system, the team opted for agility: testing new modules, incorporating feedback from regional leads, and continuously evolving the system based on usage patterns.
Driving collaboration across teams and disciplines
Following launch, Frontify gives M+C Saatchi's global network a single place to collaborate. With a single source of truth for brand and growth tools, the agency aims to see measurable impact in four areas:
- Faster asset access across regions and business units
- Improved brand consistency in internal and external materials
- Quicker campaign execution and pitch delivery, thanks to reduced friction
- Higher engagement, with teams proactively exploring resources in the Growth Accelerator
And it’s just the beginning. With plans to expand sections, integrate more user feedback, and strengthen regional onboarding, the platform is set to scale alongside the agency.
What’s next
As the rollout continues, regional leads are being onboarded and early insights gathered to inform the next iteration. With Frontify as a flexible backbone, M+C Saatchi is evolving how brand and business strategy connect — driving Cultural Power at scale. M+C Saatchi is exploring how it can be used to further fuel growth within the global Group.