Mann+Hummel
Challenge
Solution
Result
The challenge: One brand, too many versions
As a multinational leader in engineering, the MANN+HUMMEL brand presence was fragmented across markets and regional teams. Digital assets were scattered in different systems, and brand guidelines were locked in static PDFs. This made it difficult for marketing teams and external partners to maintain consistency — people had no reliable way to locate up-to-date logos, templates, and rules, a gap that slowed campaigns, added friction to onboarding, and risked diluting brand impact worldwide.
The solution: Everything in one place
Frontify provides a centralized platform — a trusted source of brand truth where digital assets, interactive guidelines, templates, and approval workflows coexist. The digital asset management (DAM) system ensures all files are centrally available, while dedicated portals give teams instant access to the latest content. With integrations and collaborative features, creative processes are simplified, and every team works confidently and efficiently, knowing they’re using the right assets. By transforming brand governance from static rulebooks into a dynamic resource, MANN+HUMMEL empowers employees to deliver high-quality brand experiences in every market and channel.
The result: One brand, one standard
Since implementing Frontify, MANN+HUMMEL has achieved greater global brand consistency — every team now works with the latest approved assets and guidelines. Creative and approval cycles are faster, and key bottlenecks are gone. Collaboration across functions and regions has improved significantly. Shared workflows and a common understanding have brought clarity and alignment throughout the organization. Beyond operational efficiency, Frontify has transformed how the brand is managed: All Teams now work with a flexible, living Brand Operating System that ensures a consistent and engaging experience at every touchpoint.