Frontify vs Brandfolder
Too much brand for your folder?
Brandfolder was built to store assets.
Frontify was built to activate them — connecting your guidelines, assets, and templates into a single platform your whole organization actually uses.
Frontify was built to activate them — connecting your guidelines, assets, and templates into a single platform your whole organization actually uses.
Why brands are choosing Frontify over Brandfolder
A portal, not just a library
Frontify gives every team — marketing, sales, partners, HR — their own guided portal experience, while all assets stay connected in a single backend.
Smart search that doesn't need an admin
Rigid taxonomy and manual tagging are why your last DAM got abandoned.
Frontify's configurable metadata and AI tagging mean assets surface the way your teams think.
Frontify's configurable metadata and AI tagging mean assets surface the way your teams think.
Guidelines that live with your assets
Frontify connects your assets directly to your brand guidelines, templates, and design systems — so the right files always come with the right context.
Permissions that scale without IT
Multi-market, multi-brand, multi-team — Frontify's granular permissions let you control exactly what each user sees and can do, without raising a ticket.
Built-in AI
AI-powered search, tagging, and content suggestions built directly into the platform. Find assets instantly, auto-generate metadata, and maintain consistency at scale.
Governance at scale
Granular permissions, approval workflows, and audit trails that give you control without creating bottlenecks. Empower teams to self-serve while ensuring every asset that goes out the door is on-brand and compliant.
"We were using Brandfolder, but decided to switch providers due to its low adoption, limited usage, and inefficiencies in our processes."
Director of GTM Operations— Shift5
Transform assets into stories
Our integrated DAM is more than a workspace: It’s a centralized collaboration hub that gives marketers and designers the tools they need to create, modify, and scale on-brand campaigns.
FAQs
What does Frontify replace beyond Brandfolder?
This is some text inside of a div block.
,
Second label.
01
Most customers consolidate their DAM, brand guidelines, template tools, and partner portals into Frontify — replacing three or four separate tools with one platform.
What support do we get during migration?
This is some text inside of a div block.
,
Second label.
01
You'll work with our support team and a dedicated account manager to map your existing data, build a migration plan, and establish governance best practices. Frontify has a 96% CSAT score and was named Best Support on G2 for Mid-Market.
Explore how Frontify powers exceptional brands
Go beyond storage
Drive brand consistency, collaboration, and efficiency — with Frontify.